CES Wrap-Up with Steve Greenfield, Solving Snowy Self-Driving, Mach-E Outsells Mustang

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As the 2025 CES Show winds down, we have some final thoughts from correspondent Steve Greenfield. Plus we look at Goodyear’s solution for autonomous vehicles in snowy climates and talk about the Mach-E overtaking the traditional Mustang in sales.

We’ve got correspondent Steve Greenfield joining us one last time to share his final thoughts from an exciting CES 2025.

At CES, Goodyear unveiled cutting-edge tire tech to tackle autonomous vehicles’ Achilles’ heel—icy and snowy conditions. Will smarter tires pave the way for self-driving cars to conquer wintry roads?

• Goodyear and Dutch TNO showcased tire tech using vehicle cameras and weather data to predict braking distances on icy roads.
• Automated braking systems struggle in snow and ice, limiting self-driving vehicle adoption in colder climates like Ohio.
• Goodyear’s “SightLine” platform combines tire and weather data to improve braking predictions; future iterations may integrate tire-embedded sensors.
• This tech could expand self-driving car markets beyond sunny locales like Phoenix and San Francisco.
• Chris Helsel, Goodyear CTO: “Without a trained driver, the system doesn’t know it’s a snowy road. That’s the innovation we’ve done here.”

The Mustang Mach-E outsold the gas-powered Mustang in 2024, signaling a shift in Ford’s iconic lineup. Here’s how both models performed and what it means for the brand.

• Ford sold 51,745 Mustang Mach-Es in 2024, a 27% increase, compared to 44,003 gas-powered Mustangs—a 9.5% decline.
• Production issues led to tight supplies, but Ford emphasized the model’s profitability and strong appeal among enthusiasts
• The gas Mustang now dominates a shrinking sports car category as rivals Chevrolet and Dodge exit the market, with Ford gaining 10% market share in 2024.
• Ford last year signaled it intends to expand the traditional portfolio, showing some dealers variants including a four-door coupe and a four-wheel-drive off-road model in a closed-door meeting.
• “Mustang is a very profitable and vibrant business for Ford. We build passionate products for enthusiasts,” said spokesperson Said Deep.

Hosts: Paul J Daly and Kyle Mountsier

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