Champions of wellbeing: how City Cave is growing its brand

Flotation proved a catalyst for former tradie and City Cave co-founder Jeremy Hassell who found the water treatment significantly improved his wellbeing. Today the City Cave business is a confident player in the $164.4 billion Aussie wellness market. It has taken the east coast of Australia by storm, has more than 70 centres, and has dipped its toes into the US market.