Book Marketing Tips and Author Success Podcast

Author Marketing Experts
  • ٤٫٨ (٩٣)
  • كتب
  • يتم التحديث أسبوعيًا
Book Marketing Tips and Author Success Podcast

Ready to supercharge your author journey? Join bestselling author and book marketing maven Penny Sansevieri and savvy publishing insider Amy Cornell for lively, no-nonsense conversations filled with smart strategies, creative inspiration, and publishing know-how you can actually use. Whether you’re self-published, traditionally published, or somewhere in between, this podcast delivers real-world advice to help you sell more books, build your platform, and thrive in the ever-evolving publishing landscape. From clever promo hacks to critical industry insights, each episode is designed to move the needle on your success. Fresh ideas. Actionable tips. Unfiltered talk. If you’re serious about your author career, hit subscribe and tune in—your next big breakthrough could be one episode away.

  1. قبل ٥ أيام

    The Author's Identity Crisis: Why Brand Marketing Matters More Than You Think

    Ever felt like you're just shoving your book down people's throats? You're not alone. In this illuminating conversation, Penny and Amy tackle the critical difference between book marketing and brand marketing—revealing why the latter might be your secret weapon for long-term author success. Brand marketing creates the foundation upon which all your book promotions will stand. But here's the surprising insight: the best time to network is when you don't have anything to sell. This counterintuitive approach allows you to build authentic relationships, observe what resonates with potential readers, and establish connections with influencers before you need their support. As Penny notes, "If you're going to make mistakes, make them before the book is out." For authors anxiously waiting months before publication, this episode offers a roadmap of productive activities and unique ideas!  Whether you're preparing for your first launch or looking to revitalize your existing author platform, this episode transforms the overwhelming concept of marketing into an authentic, relationship-focused approach that feels less like selling and more like connecting. Ready to build your brand rather than just sell your book? Listen now, then share your biggest marketing challenge with us! Send us your feedback! Check out our new Publishing Consulting service that will definitely change your life: https://amarketingexpert.com/publishing-consulting/ Buy Penny's new book, The Amazon Author Formula FREE BONUS Leave a review to support the show and we'll give you our Book Launch Checklist! Be sure you're following or subscribed to the show first. That's required on most platforms in order to leave a review. Then email us for your checklist. Can't leave one on your preferred podcast platform? Email us your review and we'll put it on our website: info@amarketingexpert.com.

    ٢٦ من الدقائق

  2. ٢٠ يونيو

    The Pay-to-Play Dilemma: Paying for book reviews & coverage

    With a new book hitting the market every eight seconds, standing out has never been harder—and for many authors, the temptation to pay for visibility is real. But does paying for reviews or influencer features actually work? And more importantly… is it worth the risk? In this episode, Penny Sansevieri and Amy Cornell pull back the curtain on the rapidly shifting world of paid book promotion. From once-taboo paid reviews to TikTok influencers charging thousands per post, the rules have changed—but that doesn’t mean the results are guaranteed. You’ll hear real-world stories of paid promotions gone sideways, including AI-generated reviews that spoil endings and pricey group ads that vanish without a trace. But it’s not all doom and gloom. Penny and Amy also offer a framework for making smart, strategic choices, including how to vet influencers, what red flags to watch for, and why micro-influencers often deliver more bang for your buck. Whether you're a debut author or a seasoned pro, this episode is your roadmap for navigating the blurry line between earned and paid media—so you can promote smarter, not just spend more. Send us your feedback! Check out our new Publishing Consulting service that will definitely change your life: https://amarketingexpert.com/publishing-consulting/ Buy Penny's new book, The Amazon Author Formula FREE BONUS Leave a review to support the show and we'll give you our Book Launch Checklist! Be sure you're following or subscribed to the show first. That's required on most platforms in order to leave a review. Then email us for your checklist. Can't leave one on your preferred podcast platform? Email us your review and we'll put it on our website: info@amarketingexpert.com.

    ٣٥ من الدقائق

  3. ١٣ يونيو

    Unlocking ChatGPT’s Creative Power for Authors

    AI isn’t a threat to creativity—it’s a secret weapon, and savvy authors are already tapping into its power. In this episode, Penny and Amy explore how ChatGPT can transform the way you write, market, and manage your author business. Discover how to use ChatGPT as a creative collaborator to generate fresh story ideas, refine your prose, spot plot holes, and develop engaging bonus content for readers. We also dive into how authors are streamlining their marketing efforts—writing ad copy, planning social media, and creating newsletters—without losing their voice or burning out. But this episode doesn’t shy away from the boundaries. You’ll learn where ChatGPT falls short (think Amazon keywords, SEO, and media contacts) and why knowing what not to outsource to AI is just as important as knowing what to delegate. With actionable tips on prompt crafting, organizing AI chats into manageable projects, and using AI to support—not replace—your process, this episode is a must-listen for any author ready to work smarter, not harder. The AI advantage is real—if you know how to use it. Tune in to learn how ChatGPT can elevate your creativity, boost your productivity, and help you run your author career with more clarity and ease Send us your feedback! Check out our new Publishing Consulting service that will definitely change your life: https://amarketingexpert.com/publishing-consulting/ Buy Penny's new book, The Amazon Author Formula FREE BONUS Leave a review to support the show and we'll give you our Book Launch Checklist! Be sure you're following or subscribed to the show first. That's required on most platforms in order to leave a review. Then email us for your checklist. Can't leave one on your preferred podcast platform? Email us your review and we'll put it on our website: info@amarketingexpert.com.

    ٣١ من الدقائق

  4. ٦ يونيو

    What Most Authors Get Wrong About Debut Success

    Unrealistic expectations can destroy an author's career before it truly begins. We've seen it countless times—talented writers who become discouraged, bitter, and ultimately abandon their writing dreams because their first book didn't land them on bestseller lists or bring financial freedom. In this deeply practical conversation, Penny and Amy challenge authors to rethink what success looks like for a debut book. Rather than viewing your first publication as the finish line, consider it the foundation of your author career—a launch pad for building reader relationships, growing your email list, and establishing your author brand. These elements, while less glamorous than overnight fame, create sustainable momentum that carries forward to future books. Success in publishing rarely follows the exceptional stories we've all heard about overnight sensations. For most authors, the path involves patient, deliberate growth and learning. As Penny shares from her own 25-book journey, each publication offers valuable lessons that inform and improve the next. If you can identify five things you'll do differently with your next book, you've gained priceless knowledge that no shortcut could provide. The podcast explores the concept of "choosing your hard"—acknowledging that publishing is challenging regardless of your approach, but productive difficulty leads to growth while discouragement leads nowhere. By focusing on reader connection, professional presentation, and consistent improvement, authors position themselves for long-term success rather than fleeting luck. Whether you're completing your first manuscript or reflecting on why your published book hasn't met expectations, this episode offers a refreshing perspective on measuring success through sustainable metrics rather than exceptional circumstances. Reframe your goals, focus on building relationships with readers, and approach each book as another opportunity to refine your craft and platform. Send us your feedback! Check out our new Publishing Consulting service that will definitely change your life: https://amarketingexpert.com/publishing-consulting/ Buy Penny's new book, The Amazon Author Formula FREE BONUS Leave a review to support the show and we'll give you our Book Launch Checklist! Be sure you're following or subscribed to the show first. That's required on most platforms in order to leave a review. Then email us for your checklist. Can't leave one on your preferred podcast platform? Email us your review and we'll put it on our website: info@amarketingexpert.com.

    ٣٩ من الدقائق

  5. ٣٠ مايو

    Amazon's New Algorithm Changes: What Authors Need to Know

    When Amazon quietly shifted from its A9 to A10 algorithm in May, many authors felt panic rising. Would their books suddenly disappear from search results? Would years of keyword optimization become obsolete overnight? The good news is that if you've been focusing on quality and reader experience all along, you're already aligned with Amazon's new direction. Amazon is increasingly behaving like Google—prioritizing relevancy, quality content, and authentic engagement over keyword manipulation. This makes perfect sense when you consider Amazon's fundamental nature as a search engine that profits from purchases rather than just clicks. What matters now more than ever is creating a cohesive author presence that extends beyond Amazon itself. In this episode Penny and Amy unpack every element of this new algorithm change, giving insightful guidance and debunking myths that are circulating in the industry.  Join us as we dive deep in the mysteries of getting more visibility for your book on Amazon! Ready to optimize your Amazon presence? Pre-order our new book "The Amazon Author Formula Workbook" today and get entered into our contest for Amazon Page Power-Up packages! Subscribe to our podcast for weekly insights that will help you navigate the ever-changing world of book marketing and publishing success. Send us your feedback! Check out our new Publishing Consulting service that will definitely change your life: https://amarketingexpert.com/publishing-consulting/ Buy Penny's new book, The Amazon Author Formula FREE BONUS Leave a review to support the show and we'll give you our Book Launch Checklist! Be sure you're following or subscribed to the show first. That's required on most platforms in order to leave a review. Then email us for your checklist. Can't leave one on your preferred podcast platform? Email us your review and we'll put it on our website: info@amarketingexpert.com.

    ٣٦ من الدقائق

  6. ٢٣ مايو

    The Power of Reddit: Reach Millions Through Ask Me Anything Events

    Imagine reaching a million potential readers without spending a dime on advertising or having a massive social media following. This episode unveils one of publishing's best-kept secrets: Reddit AMAs (Ask Me Anything) as a powerful tool for authors at any career stage. Penny and Amy explore how Reddit's unique culture offers authors something increasingly rare in today's marketing landscape—a platform where success depends on being genuinely interesting rather than famous or promotional. Unlike traditional social media where your reach is limited by follower count, Reddit allows anyone with compelling content to potentially reach millions of engaged users who actively seek out interesting conversations. The hosts break down exactly how to approach Reddit moderators, craft attention-grabbing AMA titles, and execute an event that drives real interest in your book without overtly promoting it. They share real examples, including an author whose AMA about Edgar Allan Poe predicting the Titanic disaster generated massive engagement, demonstrating how the right framing can capture widespread attention. Tune in for this not-to-be-missed episode! Send us your feedback! Check out our new Publishing Consulting service that will definitely change your life: https://amarketingexpert.com/publishing-consulting/ Buy Penny's new book, The Amazon Author Formula FREE BONUS Leave a review to support the show and we'll give you our Book Launch Checklist! Be sure you're following or subscribed to the show first. That's required on most platforms in order to leave a review. Then email us for your checklist. Can't leave one on your preferred podcast platform? Email us your review and we'll put it on our website: info@amarketingexpert.com.

    ٣٤ من الدقائق

  7. ١٦ مايو

    Creating Memorable Author Book Signing Events That Sell Books

    In this game-changing episode, we reveal the secrets that turn ho-hum author book signings into unforgettable experiences. Discover why the classic author signing model is broken—and how to fix it. We dive deep into proven strategies for pitching bookstores and other venues, creating irresistible event formats, and building connections that keep readers coming back for more. Whether you write thrillers, romance, or nonfiction, you’ll learn how to captivate readers, collect emails, and even secure local media coverage. This isn’t just about selling books on the day. It’s about creating a ripple effect of opportunities, from retail partnerships to reader loyalty. With real stories of authors who turned quiet signings into packed events—including one unforgettable rain-soaked rescue—this episode gives you everything you need to master events that drive future sales. Ready to turn your next author book signing into a packed house? Listen now and discover how. Send us your feedback! Check out our new Publishing Consulting service that will definitely change your life: https://amarketingexpert.com/publishing-consulting/ Buy Penny's new book, The Amazon Author Formula FREE BONUS Leave a review to support the show and we'll give you our Book Launch Checklist! Be sure you're following or subscribed to the show first. That's required on most platforms in order to leave a review. Then email us for your checklist. Can't leave one on your preferred podcast platform? Email us your review and we'll put it on our website: info@amarketingexpert.com.

    ٥١ من الدقائق

  8. ٩ مايو

    Too Good to Be True? The Bookstore Scam That's Breaking Hearts

    In this eye-opening episode, we pull back the curtain on a heartbreaking scam targeting authors—promising dream book deals that quickly turn into financial nightmares. We explore how scammers craft elaborate schemes that seem too good to be true, preying on authors' hopes with promises of massive book orders, media coverage, and exclusive events. But beneath the glossy promises lie red flags: upfront fees, lack of formal contracts, and guarantees that no legitimate publicist would ever make. Join us as we dissect the common tactics used in these scams, reveal the emotional and financial devastation they cause, and share practical strategies to protect yourself. We also clarify what real author opportunities look like—so you can confidently spot the difference between a genuine offer and a deceptive ploy. Whether you're a new author or a seasoned pro, this episode is a must-listen for anyone navigating the complex world of publishing. Send us your feedback! Check out our new Publishing Consulting service that will definitely change your life: https://amarketingexpert.com/publishing-consulting/ Buy Penny's new book, The Amazon Author Formula FREE BONUS Leave a review to support the show and we'll give you our Book Launch Checklist! Be sure you're following or subscribed to the show first. That's required on most platforms in order to leave a review. Then email us for your checklist. Can't leave one on your preferred podcast platform? Email us your review and we'll put it on our website: info@amarketingexpert.com.

    ٢٣ من الدقائق
مشاهدة الكل (٢٨١)

٤٫٨
من ٥
‫٩٣ من التقييمات‬

حول

Ready to supercharge your author journey? Join bestselling author and book marketing maven Penny Sansevieri and savvy publishing insider Amy Cornell for lively, no-nonsense conversations filled with smart strategies, creative inspiration, and publishing know-how you can actually use. Whether you’re self-published, traditionally published, or somewhere in between, this podcast delivers real-world advice to help you sell more books, build your platform, and thrive in the ever-evolving publishing landscape. From clever promo hacks to critical industry insights, each episode is designed to move the needle on your success. Fresh ideas. Actionable tips. Unfiltered talk. If you’re serious about your author career, hit subscribe and tune in—your next big breakthrough could be one episode away.

المعلومات

  • صناع العمل
    Author Marketing Experts
  • سنوات النشاط
    ٢٠٢٠ - ٢٠٢٥
  • الحلقات
    ٢٨١
  • التقييم
    ملائم
  • حقوق النشر
    © 2025 Book Marketing Tips and Author Success Podcast
  • موقع البرنامج على الويب
    Book Marketing Tips and Author Success Podcast

قد يعجبك أيضًا

للاستماع إلى حلقات ذات محتوى فاضح، قم بتسجيل الدخول.

اطلع على آخر مستجدات هذا البرنامج

قم بتسجيل الدخول أو التسجيل لمتابعة البرامج وحفظ الحلقات والحصول على آخر التحديثات.
تحديد بلد أو منطقة

أفريقيا والشرق الأوسط، والهند

آسيا والمحيط الهادئ

أوروبا

أمريكا اللاتينية والكاريبي

الولايات المتحدة وكندا