44 min

Changing An Organization's Sales Conversations with Jason Aurora The Cringe

    • Business

Adam talks with Jason Aurora, the Senior Director of Learning and Development at Hilti North America, about how to change sales conversations and strategies, even successful ones, across an entire organization. Also discussed: The hazards of being too experienced as a salesperson, making the buyer feel heard and seen, and more.

Adam talks with Jason Aurora, the Senior Director of Learning and Development at Hilti North America, about how to change sales conversations and strategies, even successful ones, across an entire organization. Also discussed: The hazards of being too experienced as a salesperson, making the buyer feel heard and seen, and more.

44 min

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