Chaos to Conversions: A Podcast on Launching and Email Marketing

Melanie Battistelli, OBM and Branda Villacob, Copywriter
  • 5.0 (17)
  • 创业
  • 一周一更
Chaos to Conversions: A Podcast on Launching and Email Marketing

Why did my launch flop? What do I write in my welcome sequence? Is my sales page copy effective? How do I track my ROI? Is it time to hire? There are a million questions that run through your mind as an online entrepreneur. As time goes on, things may feel like they’re getting harder instead of easier, and you may even have days where you want to burn it all down.  Welcome to Chaos to Conversions, a podcast of practical, no-BS strategies to grow your online business. Here, you’ll gain clarity around the next best steps to take to move your business forward...without working 80 hours a week. From email marketing to KPIs, content planning, SEO, mindset, and more, this podcast will be your new business toolkit. Your hosts, Melanie and Branda, are two entrepreneurs navigating the ups and downs of running a business. Melanie is an online business manager and launch strategist who has helped her clients generate a combined $1 million in revenue. Branda is a copywriter and content strategist who has helped over 50+ small business owners reach their pinch-me goals. They’ve teamed up to bring you actionable tips and strategies, so you can launch your program, make your first hire, tackle all things copywriting, and more.  Tune in each Tuesday to be a part of the honest conversation (and laugh along with them). After listening, follow along on Instagram @duxburydigital and @therelevantcollective.

  1. 23小时前

    Ep 048: 3 SOPs Every Business Needs

    Are your business operations running smoothly, or do you feel like you're constantly reinventing the wheel? SOPs (Standard Operating Procedures) are the key to efficiency and scalability. In this episode, Melanie shares three essential SOPs every business owner needs to save time, maintain consistency, and prepare for growth. Learn how to streamline your processes and set your business up for long-term success.Tune in as Melanie discusses:Why every business needs a customer support SOP and wh...

    18 分钟

  2. 1月7日

    Ep 047: Marketing Funnel Series: Top of Funnel

    Building a successful marketing funnel starts at the top. How do you attract the right audience, build visibility, and generate leads effectively? In this episode, Melanie and Branda break down the essential strategies for creating a powerful top-of-funnel experience. Discover the steps to reach new audiences, craft engaging content, and set the stage for long-term conversions.Tune in as they discuss:How to attract the right people to your audience through visibility strategies.The importance...

    18 分钟

  3. 2024/12/31

    Ep 046: Email Metrics You Need to Track Each Month

    Email marketing can feel like a data maze—open rates, click rates, conversions, oh my! How do you know which numbers matter most? In this episode, Branda takes a deep dive into the essential email metrics every business owner should track monthly. Discover why these numbers are key to your success and learn practical tips to improve them for better engagement and sales.Tune in as Branda discusses:The importance of open and click rates and how to improve them.The role of segmentation and A/B t...

    24 分钟

  4. 2024/12/24

    Ep 045: You Didn’t Meet Any of Your Goals in 2024… Now What?

    What if you feel like your entire year just went off the rails? In this episode, Melanie dives into the tough truth of unmet goals—but also shows you why it’s not the end of the road. 2024 may have been a challenging year, but there’s still a way forward. Tune in as she shares how to reflect, shift, and reframe your approach so you can gain momentum and make 2025 your best year yet.Tune in as Melanie discusses:Why reflecting on your wins and misses is crucial before moving forward.How to eval...

    16 分钟

  5. 2024/12/17

    Ep 044: Tips for Tackling Your Business Finances with Megan Mendez

    Ever wondered how to manage your business finances without feeling overwhelmed? In this episode, Melanie and Branda welcome Megan Mendez, a financial strategist and former teacher who transformed her life by paying off $53,000 in debt in just one year. Megan shares her strategies for balancing personal and business budgets, the importance of defining your version of financial freedom, and expert tips for staying ahead financially as a business owner. Tune in for an inspiring story and empower...

    32 分钟

  6. 2024/12/10

    Ep 043: Yay or Nay: Creating a Year-Long Email Sequence

    Are year-long email sequences a dream come true or a recipe for disconnection? In this episode, Branda dives deep into the pros and cons of automating your email strategy for an entire year. From time-saving benefits to missed opportunities in personalization, Branda explores the effectiveness of this approach and shares her expert recommendations for crafting timely, impactful emails. Whether you’re looking for more efficiency or deeper engagement with your audience, this episode is packed w...

    15 分钟

  7. 2024/12/03

    Ep 042: 3 Mistakes People Make During Annual Planning (and what to do instead)

    Do you feel overwhelmed by annual planning? You’re not alone! In this episode, Melanie dives into the three biggest mistakes people make during annual planning—and what you can do to avoid them. From skipping reflection to setting unrealistic goals and failing to plan properly, Melanie shares actionable strategies to help you create a clear, effective roadmap for your business in 2025!Tune in as Melanie discusses:The importance of reflecting on the past year to avoid repeating mistakes and bu...

    18 分钟

  8. 2024/11/26

    Ep 041: You Hate Your Offer, Now What?

    Have you ever poured your heart into creating an offer only to find yourself falling out of love with it? What happens next? In this episode, Melanie and Branda share personal experiences and practical advice on what to do when your offer no longer excites you. Learn how to spot the telltale signs, weigh the decision to pivot or move on, and discover creative ways to revamp your business offerings. Whether you're reimagining or ready to let go, this episode is your guide to building a busines...

    17 分钟
查看全部 49 集

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关于

Why did my launch flop? What do I write in my welcome sequence? Is my sales page copy effective? How do I track my ROI? Is it time to hire? There are a million questions that run through your mind as an online entrepreneur. As time goes on, things may feel like they’re getting harder instead of easier, and you may even have days where you want to burn it all down.  Welcome to Chaos to Conversions, a podcast of practical, no-BS strategies to grow your online business. Here, you’ll gain clarity around the next best steps to take to move your business forward...without working 80 hours a week. From email marketing to KPIs, content planning, SEO, mindset, and more, this podcast will be your new business toolkit. Your hosts, Melanie and Branda, are two entrepreneurs navigating the ups and downs of running a business. Melanie is an online business manager and launch strategist who has helped her clients generate a combined $1 million in revenue. Branda is a copywriter and content strategist who has helped over 50+ small business owners reach their pinch-me goals. They’ve teamed up to bring you actionable tips and strategies, so you can launch your program, make your first hire, tackle all things copywriting, and more.  Tune in each Tuesday to be a part of the honest conversation (and laugh along with them). After listening, follow along on Instagram @duxburydigital and @therelevantcollective.

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