Cheers Pod 11: Brett Williamson & Joe Catlow (500 Level)

On this episode of The Cheers Pod, Drew sits down with Joe (CEO) and Brett (Co-Founder) of 500 Level, a sports apparel company that has built a merchandise collection licensed by every major sports league or players' association. They dive into how 500 Level grew its impressive licensing portfolio—including the NFLPA, MLBPA, NHLPA, NBA, WNBA, and UFC—and how they’ve mastered the art of capturing sports’ biggest moments on t-shirts, often within 24 hours.

Joe and Brett share their journey from selling shirts outside stadiums to securing nationwide partnerships with the biggest sports retailers and teams in the country. They also offer valuable insights for entrepreneurs on building businesses around passionate fan bases, emphasizing the power of consistency and quality in scaling a trusted platform.

Tune in for a behind-the-scenes look at the sports merch game and why fandom is stronger than ever!