Cheers Pod 9: Brian Fagan (Playbook Technologies)

In Episode 9, we chat with Brian Fagan, a sports and influencer marketing expert. Brian shares his journey founding Oncoor, a sports marketing agency he built and sold, which pivoted to capitalize on the NIL (Name, Image, Likeness) opportunity in college sports. We explore the evolution of NIL, including the rise of collectives and the potential shift towards a revenue share model for college athletes.

Brian discusses his current role at Playbook, a software company for fitness influencers and online coaches in the health and wellness space. He explains how Playbook's technology enables creators to monetize their audience through custom-branded apps and subscription models. We delve into the power of micro-influencers and the importance of volume in influencer marketing campaigns. 

Brian shares insights on identifying successful creators, the benefits of Playbook's unique position in facilitating brand deals, and his predictions for the future of influencer marketing.