43 min

Cheers! Retail Media/eCommerce In The Alcohol Category - A Conversation With Swiftly's Emma Versaw and Southern Glazer's Nathan Mansperger The CPG Guys Fast Forward

    • Marketing

This episode celebrates the holiday season in style with a conversation about the evolution of digital commerce in a notoriously tricky environment - the alcoholic beverage category! We discuss the following areas:1) Swiftly's innovative solution for allowing retailers to take advantage of retail media successfully even without money passing from manufacturer to retailer2) The digital innovations from Southern Glazer's Wine & Spirits - one of the most sophisticated companies in the ...

This episode celebrates the holiday season in style with a conversation about the evolution of digital commerce in a notoriously tricky environment - the alcoholic beverage category! We discuss the following areas:1) Swiftly's innovative solution for allowing retailers to take advantage of retail media successfully even without money passing from manufacturer to retailer2) The digital innovations from Southern Glazer's Wine & Spirits - one of the most sophisticated companies in the ...

43 min