The Glossy Beauty Podcast

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The Glossy Beauty Podcast

The Glossy Beauty Podcast is the newest podcast from Glossy. Each 30-minute episode features candid conversations about how today’s trends, such as CBD and self-care, are shaping the future of the beauty and wellness industries. With a unique assortment of guests, The Glossy Beauty Podcast provides its listeners with a variety of insights and approaches to these categories, which are experiencing explosive growth. From new retail strategies on beauty floors to the importance of filtering skincare products through crystals, this show sets out to help listeners understand everything that is going on today, and prepare for what will show up in their feeds tomorrow.

  1. Versed's Katherine Power and Lola Gonzalez Marra: ‘Every great brand should evolve its look and feel every five years’

    قبل يومين

    Versed's Katherine Power and Lola Gonzalez Marra: ‘Every great brand should evolve its look and feel every five years’

    “I believe that every great brand should evolve its look and feel about every five years,” said Katherine Power, serial entrepreneur and the founder of Versed skin care. “Since our launch in 2019, we've seen that our core customer, who is primarily an older millennial or young Gen X — I call them Xennials — has really grown along with us, and we wanted to continue to grow with them and to create something fresh and modern.” This included a refresh of packaging, visuals and language overseen by Lola Gonzalez Marra, Versed’s longtime creative lead. Power and Marra have worked together for more than a decade on Power’s many entrepreneurial projects, including editorial sites WhoWhatWear and Byrdie — which Power launched with Hillary Kerr in 2006 and 2013, respectively — as well as color cosmetics line Merit, which Power founded in 2021.  “We decided we needed to evolve enough that it's a change, but not so much that you go on Versed one day and it's a completely different brand,” said Marra. As Power and Marra explained on this episode of the Glossy Beauty Podcast, the refresh has been in the works for over a year.  Versed was launched in 2019 from data and insights learned at Byrdie and WhoWhatWear, which Power and Kerr have since sold to publisher Dotdash in 2019 and publisher Future Brands in 2022, respectively.  Thanks to Versed’s omnichannel strategy where 75% of its sales are through Target, switching over merchandise has required a unique strategy. Hint: Versed is selling off older products DTC for 30% off right now. The team also rolled out tweaks to its social media aesthetic and naming formula for products. The brand also used this as an opportunity to fine-tune the assortment by making product cuts. But perhaps the biggest change is in its packaging colors, which Marra desaturated and leveraged into category IDs, all of which the duo discusses in the podcast episode.

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  2. Fazit's founders on how Taylor Swift and her glitter freckles changed their business

    ١١ جمادى الآخرة

    Fazit's founders on how Taylor Swift and her glitter freckles changed their business

    Aliett Buttelman and Nina LaBruna launched Fazit Beauty in January 2022. When it first debuted, the brand focused on various skin-care patches. In the years since, it has built a following on TikTok (76,000 followers) with products like oversized acne patches, silicone scar patches and patches that help treat ingrown hairs. According to Buttelman, by October 2024, the brand had amassed around 200 million views on the app when its trajectory changed overnight. That's because, in October, Taylor Swift wore Fazit's Faux Freckle Makeup Patches to a Kansas City Chiefs game. The patches, which come in a variety of metallic hues and some sports-themed shades, apply like temporary tattoos. They launched in April 2024. Within 48 hours, the brand's site traffic spiked by over 3,500%, resulting in $1 million in sales. Last week, Fazit entered 400 CVS doors with its Gold Stardust Speckle Makeup Patches. It is also sold at Urban Outfitters and on Amazon. On the latest Glossy Beauty Podcast, Buttelman teased that a dream retailer is coming soon and noted that the experience with Swift gave her and LaBruna more confidence in negotiating such deals.

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  3. Sumin Lee on why Beauty of Joseon is blowing up in the US before its native Korea

    ٤ جمادى الآخرة

    Sumin Lee on why Beauty of Joseon is blowing up in the US before its native Korea

    If you've scrolled TikTok lately, perhaps you've come across a sunscreen from K-beauty brand Beauty of Joseon. On the app, it's somewhat ubiquitous. Sumin Lee is part of a team that acquired the brand and totally reinvented it, introducing the version today's U.S. consumers know in 2019. In the five years since, it's become a hit, particularly for its sunscreens, including the Relief Sun Aqua-Fresh: Rice + B5 (SPF50+ PA++++). It not only uses advanced SPF filters that were previously unavailable in the U.S., but it's also relatively affordable, at $18. The brand has taken off not only on TikTok Shop but also on Amazon. Lee credits the sunscreen's success to both its super-lightweight texture and TikTok itself. The brand is formulated around "hanbang" ingredients, meaning the formulas feature traditional Korean herbs as key ingredients. On this week’s episode of the Glossy Beauty Podcast, founder Sumin Lee discusses the brand's exceptional popularity in the states, especially compared to Korea, its upcoming retail expansion in the U.S. and its strategy for combatting counterfeiters.

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  4. Special Episode: The year's Black Friday-Cyber Monday retail trends

    ٢٦ جمادى الأولى

    Special Episode: The year's Black Friday-Cyber Monday retail trends

    According to market research analytics companies and retail industry trade groups, American consumers are forecasted to spend nearly a trillion dollars on holiday shopping this year.  Specifically, shoppers could spend around $1,778 each, up 8% from 2023, according to new data released by Deloitte. Meanwhile, holiday sales could grow an estimated 2.5-3.5% to reach $990 billion in sales from November 1 to December 31, up from $964.4 billion in 2023, according to the National Retail Federation.  However, how consumers will spend this money — and on what — has yet to be seen. In this special Thanksgiving crossover episode with sister publication Modern Retail, Glossy Beauty Podcast co-hosts Lexy Lebsack and Sara Spruch-Feiner are joined by Modern Retail editor-in-chief Cale Guthrie Weissman to discuss BFCM retail trends.  This includes the growing bifurcation between prestige and value shopping. For example, the new luxury experiential brick-and-mortar shops from Chanel, Dior, Laneige and Violet Grey fall in sharp contrast to the “crazy low prices” promised by Amazon’s newest site, Haul. The site seeks to compete with low-price shopping on Temu, TikTok Shop and Alibaba.  The discussion also dives into current retail challenges, like abbreviated shipping times and the forthcoming return rush, as well as the concept of “chaos shopping,” all in today’s episode.  The Modern Retail Podcast, hosted by Weissman and Gabi Barkho, senior reporter at Modern Retail, airs every Thursday.

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  5. Fundraising lessons with Flamingo Estate founder Richard Christiansen: 'No one cares about the story'

    ١٩ جمادى الأولى

    Fundraising lessons with Flamingo Estate founder Richard Christiansen: 'No one cares about the story'

    Richard Christiansen has learned many priceless lessons since he began fundraising for his brand, Flamingo Estate, around two years ago.  This includes his surprising realization that many investors care little about the brand or the founder’s story. Instead, he said, there's a near-universal desire among the VC set for 90% margins across personal care products.  “Know your audience; they're there to look at the numbers. … No one cares about the [brand or founder] story,” he told Glossy. "I, too, spent so much time on the storytelling, but at that moment, in those meetings, it's only about the numbers.”  In the 160 investor meetings he’s attended in the past two years, he’s been told to abandon key parts of his business to increase profitability and to trade its sourcing practices — many of which reflect a hallmark of the brand — for cheaper, faster ingredients.  On the podcast, Christiansen also shares with Glossy that he has secured his dream investor and, pending contract finalization this week, will have funding for brand expansion in the coming months.  Christiansen launched Flamingo Estate in 2020, during the pandemic, by selling boxes of produce in a Los Angeles parking lot. Nearly five years later, the brand has become an in-the-know measure of luxury and has expanded to subscription produce boxes, candles, books, and personal care products available at Anthropologie, Nordstrom, Bergdorf Goodman, Forward, Mecca and many smaller retailers.  The story behind Flamingo Estate, which Christiansen shared on the Glossy Beauty Podcast three years ago, is a departure from the luxury marketing Christiansen was well known for over the past decades, but it still possesses the elevated luxury branding consumers love.  The latest in his releases is “The Guide to Becoming Alive,” out this week from San Francisco-based Chronicle Books. The 600-page coffee table book retails for $50 DTC and across the brand's retailers. Its chapters are anchored around in-depth interviews with Jane Fonda, Martha Stewart, Kelly Werstler, Chrissy Teigen, Mecca CEO Jo Horgan and many more influential people. The book includes life lessons from Christiansen's garden, anecdotes from his life and stories about growing his business.

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  6. JB Skrub's Jill Biren on marketing to tween boys

    ١٢ جمادى الأولى

    JB Skrub's Jill Biren on marketing to tween boys

    Before the "aha" moment that led to the creation of JB Skrub, the brand she co-founded with "Modern Family" star Julie Bowen, Jill Biren worked in magazine publishing at Condé Nast for 16 years. But then, one day, she was packing her 9-year-old son up for camp and realized there wasn't a personal care brand made for him. He was too old to bring baby soap to camp, and she didn't want to send him with a synthetically fragranced men's product. And so, an idea was born. Bowen, also a boy mom, related to this struggle, and the two came together to work on a brand of body care products for tween boys. They chose to do so independently and spent eight years taking it from concept to reality, until finally launching in January of 2023 with five products: a body wash, a body spray, a face wash, a face lotion and toner pads. Recently, JB Skrub added hair care to the mix with the introduction of a shampoo. On this week’s episode of the Glossy Beauty Podcast, Biren discusses the moment she realized she'd stumbled upon a white space in the market, JB Skrub's unique motto for teaching boys good hygiene and the power of telling this rarely-spoken-to consumer that this product was, in fact, made for him.

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  7. Skin-care founder Angela Caglia on the stem cell technology that created 437% sales growth: 'It's transformed the business'

    ٥ جمادى الأولى

    Skin-care founder Angela Caglia on the stem cell technology that created 437% sales growth: 'It's transformed the business'

    After more than seven years in business, Angela Caglia Skincare is having its hockey stick moment.  “Our sales are up 437% in the past year,” founder Angela Caglia told Glossy. “We'll finish this year at close to $4 million [in sales] and around 90% of that will be the Cell Forté Serum; it’s all we're promoting.” Since launching the hero product in October 2023, the brand’s Cell Forté Serum has garnered several beauty industry awards from publications like Elle, Byrdie, TZR and Essence, and sold out three times on Violet Grey. And it was the catalyst for the brand’s expansion into Nordstrom last month.  Caglia’s focus now is keeping the serum in stock, and she hopes to expand the franchise next year with face and eye creams. The serum retails for $395 for 1 ounce. The serum’s value proposition rests on its ability to replace antioxidant and hydrating serums, like those focused on vitamin C and hyaluronic acid, as well as exfoliating products and retinols, Caglia told Glossy.  The brand leads marketing materials with results from a 28-day clinical study where nearly all participants (87-91%) reported less hyperpigmentation, increased luminosity, improved skin elasticity and a more youthful appearance.  The serum is powered by "human-derived adipose mesenchymal stem cell (MSC) conditioned media," a technology Caglia discovered when researching treatment options for her mother’s ongoing treatment of dementia. Today, she sources the material from a stem cell research lab based in Texas that specializes in stem cell banking and FDA-cleared clinical trials, she told Glossy. MSC-conditioned media is sourced from fat, called adipose tissue, which is donated by young and healthy plastic surgery patients and then processed in a lab. As Caglia explained in the latest Glossy Podcast episode, the stem cells are removed from the tissue and placed in a human-like environment where they excrete growth factors, cytokines and proteins, which are then used in the serum. The stem cells, which hold the patient’s DNA, are removed before the broth goes into the serum.  Growth factors are a bit like little emails: They tell the other cells how to regenerate and act younger, which we don’t fully understand yet.  Caglia is only one of very few brands playing in this space. Whereas there are many brands — like Eighth Day and Dr Diamond Metacine — that offer "bio-identical copies" of growth factors, few brands offer human-derived versions of growth factors.  According to market research company Spate, growth factors are a rising trend in online searches alongside skin care, with an average of more than 32,000 Google searches per month over the past year, marking a notable +202.7% surge. Coglia joins the Glossy Beauty Podcast to discuss her new hero product, Cell Forté, as wll as her journey to the brand's hockey stick moment.

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  8. By Rosie Jane's Rosie Jane Johnston on entering mass retail via Target: 'Prestige consumers shop everywhere today'

    ٢٨ ربيع الآخر

    By Rosie Jane's Rosie Jane Johnston on entering mass retail via Target: 'Prestige consumers shop everywhere today'

    Years ago, a strong retail strategy often included brands staying in one pricing category, such as mass, prestige or luxury. Today, those best practices have come into question.  “It’s strategic, … and it's also nerve-racking at the same time,” Rosie Jane Johnston, founder of fine fragrance and body-care line By Rosie Jane, told Glossy about her company’s expansion into the mass market this month through Target. “It’s always been in the back of my mind to make By Rosie Jane, particularly the body-care side of the brand, accessible in a real way.”  As of this week, Johnston is executing against that goal with a strategic expansion onto Target.com — the line’s first and only mass retailer — with just the brand’s body-care line, which Johnston developed during the pandemic.  “Body care is a new category for us, [and] we take it very seriously,” Johnston said. “I don't want [this expansion] to just feel like an extension of my perfume line — that's a different experience. I want this experience to be something unique.” By Rosie Jane launched with a clean, fine fragrance direct-to-consumer in 2012 before expanding into Sephora in 2019. The brand currently offers seven fine fragrances. It also sells through Revolve, Nordstrom and other select retailers, and has maintained its DTC channel.  By Rosie Jane has sold limited-edition body-care extensions of its fine fragrance in the past, including body oil and body wash in best-selling scents like Rosie or Missy. But today, Johnston is focused on three new fragrance franchises called Wake the F Up, Calm the F Down and Chill the F Out.  Based on mood-boosting ingredients like essential oils, the line is meant to evoke feel-good emotions and was inspired by Johnston’s menopause journey. The line includes body wash, oil, lotion and deodorant all priced between $15-$42. To start, the products will be sold on Target.com, though the hope is to further expand to Target stores. By Rosie Jane fine fragrances will remain exclusive to retailers like Sephora and Nordstrom, while the body-care will be offered at both mass and prestige retailers.  According to a rep from By Rosie Jane, the company is set to reach $10 million in sales in 2024, with body care making up around 8% of revenue.  Johnston joined the Glossy Beauty Podcast to discuss her brand's expansion, including her hopes for the body-care category.

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The Glossy Beauty Podcast is the newest podcast from Glossy. Each 30-minute episode features candid conversations about how today’s trends, such as CBD and self-care, are shaping the future of the beauty and wellness industries. With a unique assortment of guests, The Glossy Beauty Podcast provides its listeners with a variety of insights and approaches to these categories, which are experiencing explosive growth. From new retail strategies on beauty floors to the importance of filtering skincare products through crystals, this show sets out to help listeners understand everything that is going on today, and prepare for what will show up in their feeds tomorrow.

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    The Glossy Beauty Podcast

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