Claima Stories with Bimma Claima

Nuwoe has navigated all of this to become a Brand Marketer, currently at Nike Basketball. But before that, back in 2013, he got his first Marketing opportunity in the industry through approaching the Puma North America President, which he met through his brother. After helping the brand launch successful projects with Alife, Vashte, and ICNY, he parlayed this experience into a Global Marketing Director role at Calvin Klein where he led the brand marketing strategies for partners like Justin Beiber, The Kardashians, and ASAP Rocky.

As the Director of Footwear Product at adidas hoops, it’s part of his responsibility to make sure that elite ballers like Damian Lillard have sneakers that help them elevate their game. During his decade long career, he’s worked on marketing and merchandising at Reebok, and on amazing collaboration initiatives at adidas including Bristo Studios and Bape.

The term “Influencer” started to become popular around 2014. It’s a descriptor for these digital creatives that produce online content and build large followings. Part of what drives brand interests in them is their ability to drive sales. At one point, younger audiences were more influenced by digital creatives than celebrities and athletes. As the Senior Manager of Partnership Strategy at Reebok, Purvi focuses on developing the portfolio of talent and driving new business opportunities in the digital space.

For almost a decade now, James has been sharing videos on YouTube about his favorite sneakers. Prior to his career as a YouTuber, he was a pretty good DJ. and with the money he made from gigs, he would cover his tuition at Oregon State University and as you may have guessed, buy a lot of sneakers.

Creating innovative apparel is quite labor-intensive and often the results of this work don’t come into fruition for many, many years. And even then it’s not guaranteed to go to the market. Which can be really tough when we’re so used to instant gratification. But This isn’t the case when it comes to Portia. In fact, as the Director of Apparel Operations at New Balances, she obsesses over helping the brand create its next big innovations in apparel.

Jazerai is the co-founder of True to Size, a creative agency under the umbrella of Crush & Lovely in New York City. Her passion for sneakers has taken her to many different parts of the industry from creating experiences for Raekwan and New Balance to being the first women’s writer at Kicks on Fire.