50 min
Clearco's Data-Driven Referral Partner Program w/ top partner EmberTribe HOW THEY DID IT! Unique stories partnerships-led sales and success.
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- Technology
Coming off of an enormous series C, and a rebrand, we have Clearco (formerly Clearbanc) and their Agency Partnerships Lead Christopher Vigmond. Along with Chris is one of his top producing agency partners T. J. Jones, Co-Founder at EmberTribe. TJ and Chris have been partnered for 2 years now, but things really took off when they started working together to refine Clearco’s partnering process.
Quote: “For now, I need to take a month or two and drive value to TJ and his team and not ask for anything in return.” - Christopher Vigmond
In this episode, we uncover:
What TJ and Clearco realized that they can do for agencies for the agency clients to build partnerships around.
How Clearco increased the close rates for their referrals to and through their agency partners.
What partner persona’s Clearco focused on and why.
Where Clearco’s data plays a role in new services TJ and other agencies sell clients/brands/
How partnerships played a factor in Clearco’s series C.
What about Clearco’s partner program was so attractive to TJ.
How Chris and Clearco integrates into the agencies processes.
When partnerships have gone wrong for TJ’s agency and why.
When and how Clearco features new partners to their audience.
And finally, both of their advice to new partner teams.
Sections:
[00:04:38] Intros
[00:07:54] The state of Clearco’s partner program
[00:13:23] How much of a factor did partnerships play in Clearco’s series C
[00:15:01] Partner enablement at Clearco
[00:19:55] How TJ justified hours into partnerships
[00:23:32] Activating partnerships for Clearco
[00:27:14] Co-marketing
[00:33:30] Types of partnerships that work well for TJ/EmberTribe
[00:39:04] What’s next for sales/marketing partnerships at Clearco
[00:43:06] Closing remarks on partnership best practices
Resources:
Sendoso.com - The leading sending platform.
Partnerstack.com - Partner tracking and payouts.
Sharework.co - A free account mapping solution.
Coming off of an enormous series C, and a rebrand, we have Clearco (formerly Clearbanc) and their Agency Partnerships Lead Christopher Vigmond. Along with Chris is one of his top producing agency partners T. J. Jones, Co-Founder at EmberTribe. TJ and Chris have been partnered for 2 years now, but things really took off when they started working together to refine Clearco’s partnering process.
Quote: “For now, I need to take a month or two and drive value to TJ and his team and not ask for anything in return.” - Christopher Vigmond
In this episode, we uncover:
What TJ and Clearco realized that they can do for agencies for the agency clients to build partnerships around.
How Clearco increased the close rates for their referrals to and through their agency partners.
What partner persona’s Clearco focused on and why.
Where Clearco’s data plays a role in new services TJ and other agencies sell clients/brands/
How partnerships played a factor in Clearco’s series C.
What about Clearco’s partner program was so attractive to TJ.
How Chris and Clearco integrates into the agencies processes.
When partnerships have gone wrong for TJ’s agency and why.
When and how Clearco features new partners to their audience.
And finally, both of their advice to new partner teams.
Sections:
[00:04:38] Intros
[00:07:54] The state of Clearco’s partner program
[00:13:23] How much of a factor did partnerships play in Clearco’s series C
[00:15:01] Partner enablement at Clearco
[00:19:55] How TJ justified hours into partnerships
[00:23:32] Activating partnerships for Clearco
[00:27:14] Co-marketing
[00:33:30] Types of partnerships that work well for TJ/EmberTribe
[00:39:04] What’s next for sales/marketing partnerships at Clearco
[00:43:06] Closing remarks on partnership best practices
Resources:
Sendoso.com - The leading sending platform.
Partnerstack.com - Partner tracking and payouts.
Sharework.co - A free account mapping solution.
50 min