Kiss My Aesthetic Podcast

Michelle Wintersteen
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Kiss My Aesthetic Podcast

The Kiss My Aesthetic Podcast is hosted by Michelle Wintersteen, the Brand Designer and Creative Director behind MKW Creative Co. a freelance brand design firm helping to define, design, build and grow vibrant brands for social-media-minded entrepreneurs. The KMA Podcast is an extension of the Kiss My Aesthetic Facebook Group and covers topics like creating brand awareness, mastering social media marketing, cementing your brand's online presence, and being your own damn boss. Michelle lives in sunny San Diego, California designing for brands & creating content with an undeniable west coast energy, punchy color palette & her yellow lab pup.

  1. -5 J

    Building a Brag-worthy Brand Empire Pt 4

    Get ready to conquer the online space. In part 4 of this series, Michelle dives into the essential tips for maintaining brand credibility without confusing your audience. From common pitfalls to avoid to the merit of creating content that's not for the likes and how to position yourself as a thought leader, this episode will teach you how to show up with consistency and flair. ------------------------ In today's episode, we cover the following: Social media pet peeves Maintaining consistency on your socials How to build thought leadership Sharing client success stories Collaborations and partnerships Codifying your brand legacy Brand evolution testimonial from Fit Boss Blueprint ----------------------- Resources: Episode 134: How to Build Your Brand Architecture Episode 142: Client Case Study: Fit Boss Blueprint with Reuben Brooks Episode 146: My Brand Design Process, Step by Step Episode 156: Creating a Brag-Worthy Brand Strategy Episode 181: How to Build a Brag-worthy Brand Empire Pt 1 Episode 184: How to Build a Brag-worthy Brand Empire Pt 2 Episode 187: How to Build a Brag-worth Brand Empire Pt 3 ----------------------- This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting StickerGiant.com and using promo code KMAPODCAST for 15% off!! ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

    27 min

  2. 12 NOV.

    BINGOALS & Cultural Branding with Palu Malerba

    Ready to make your brand POP? Join Michelle and current BINGOALS participant Palu Malerba as they dive into the culturally infused branding and design, the importance of specialization, and tips on designing packaging that tells a story.   Palu is a young entrepreneur from Argentina and the founder of CreativeWise, a packaging design agency for brands in the CPG industry. Having lived as a digital nomad for over eight years, Palu’s deep appreciation for the unique aspects of various cultures has profoundly influenced her business, driving her to collaborate with clients worldwide and making culturally inspired design the guiding star of CreativeWise. Now, she helps businesses highlight the uniqueness of their products' cultural backgrounds through beautiful, impactful design. ------------------------ In today's episode, we cover the following: Takeaways from BINGOALS and working 1:1 with Michelle CreativeWise's offering The power of specialization Culturally-informed branding and design How being a multicultural business owner is a huge advantage Working culture differences around the world Attracting clients from different cultures Brand differentiation around the world Cultural appreciation vs. cultural appropriation The decline of artisans in America ----------------------- GUEST INFO: To learn more about Palu and CreativeWise, follow them on Instagram, @PaluMalerba, and visit their website, CreativeWise.co ----------------------- This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting StickerGiant.com and using promo code KMAPODCAST for 15% off!! ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

    39 min

  3. 5 NOV.

    How to Build a Brag-worthy Brand Empire Pt 3

    Ready to elevate your brand's aesthetic and tone from basic to bragworthy? Join Michelle in Part 3 of How to Build a Brag-worthy Brand Empire as she digs into these often overlooked aspects of branding. Learn how to stand out by nailing your visuals, sound, and message to ensure your brand looks good and is aligned with its core values. ------------------------ In today's episode, we cover the following: The elements of crafting your unique aesthetic and tone The visual style of your brand How to create consistency with your visuals Your brand's signature sound Matching the quality of sound of your brand Creating a sonic logo Defining your brand's message   ----------------------- Resources: Episode 134: How to Build Your Brand Architecture Episode 142: Client Case Study: Fit Boss Blueprint with Reuben Brooks Episode 146: My Brand Design Process, Step by Step Episode 156: Creating a Brag-Worthy Brand Strategy Episode 181: How to Build a Brag-worthy Brand Empire Pt 1 Episode 184: How to Build a Brag-worthy Brand Empire Pt 2 ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

    23 min

  4. 29 OCT.

    Branding Lessons from Presidential Campaigns

    Ever wondered how presidential campaigns hook us right from the start? This week, learn how to win at marketing like a politician. Tune in as Michelle reveals how transparency, consistency, and bold slogans can make your brand irresistible. Learn why authenticity is your secret weapon and how to rally your audience! ------------------------ In today's episode, we cover the following: The skill sets needed to manage a social media account How Harris and Trump's campaigns have matched their audiences visually The changes in how we find our information over the years TikTok's increase in political content Effective campaign design strategies Consistency and credibility Trump's email newsletter design Misinformation in political campaigns Holding people accountable to AI misuse Why authenticity wins Kamala Harris on the Call Her Daddy podcast Considerations for your own business inspired by political campaigns ----------------------- Resources: Episode 155: Beyond the TikTok Ban ----------------------- This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting StickerGiant.com and using promo code KMAPODCAST for 15% off!! ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

    31 min

  5. 22 OCT.

    Sticker Tips and Trends with StickerGiant

    Stick around because this week, Michelle is joined by KB from StickerGiant to discuss why branded stickers could be your business' next secret weapon. From tips on designing the perfect sticker to leveraging stickers as a low-cost marketing tool, you'll learn how stickers increase brand loyalty.   KB is the Content Marketing Manager at StickerGiant.com, specializing in all things content. KB's journey in organic social media began while managing a brewery in Colorado Springs. KB's tenure at StickerGiant has been a significant career catalyst, providing opportunities to work with incredible people and grow professionally. The recent StickerGate incident, as coined by some cheeky folks on social media, showcased KB's ability to be timely and address the questions people are asking in a viral way. ------------------------ In today's episode, we cover the following: KB's career journey StickerGiant's products Her favorite case studies Creative uses for stickers Stickers and brand visibility Things to be aware of when designing stickers Content marketing and community engagement Navigating online drama while staying true to your values The importance of SMMs having creative freedom Direct mail and catalogs Sticker popularity and trends   ----------------------- GUEST INFO: To learn more about StickerGiant, follow them on Instagram, TikTok, and Facebook @StickerGiant, and visit their website, StickerGiant.com. ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

    37 min

  6. 15 OCT.

    How to Build a Brag-worthy Brand Empire Pt 2

    Ever wondered how to make your brand as memorable as Starbucks' green or Target's red? Discover the secrets to creating brand visuals that look good and stick in everyone's mind. From color schemes to fonts, you'll learn how to build timeless brand visuals. ------------------------ In today's episode, we cover the following: The impact of your brand colors Color psychology How to select your brand's colors The six steps of brag-worthy logo design Brand typography that aligns with your brand values Brand patterns & icons ----------------------- Resources: Episode 181: How to Build a Brag-worthy Brand Empire Pt 1 Episode 134: How to Build Your Brand Architecture Episode 142: Client Case Study: Fit Boss Blueprint with Reuben Brooks Episode 146: My Brand Design Process, Step by Step Episode 156: Creating a Brag-Worthy Brand Strategy ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

    24 min

  7. 8 OCT.

    Client Case Study: Lily Par

    Step onto the green and join Michelle and Kendall Kinsman in discussing women's activewear and Lily Par's branding project with MKW Creative Co. From lessons as an early-stage entrepreneur to brand vision and the secrets to creating a brand that’s not just a store but a destination, get ready for a hole-in-one episode.   Kendall Kinsman is the founder and owner of Lily Par, an elevated activewear boutique specializing in golf, tennis and pickleball apparel and accessories. Kendall has curated a collection of brands that provide the necessary function on the course and court so Lily Par customers can look their best, feel their best and play their best. Before starting Lily Par, Kendall worked in corporate finance for over 14 years. As a former Director of Financial Planning & Analysis and Asset Manager of Commercial Real Estate, Kendall was able to develop a wide breadth of technical and interpersonal skills. At Lily Par, Kendall is leveraging her career accomplishments with her passion for golf and fashion     ------------------------ In today's episode, we cover the following: Kendall's origin story The increase of femininity in activewear Getting started on Lily Par Brand vision and naming Barriers to entry into sports Realizing she needed professional branding Creating a memorable boutique experience Lessons in entrepreneurship Why branding is important Lily Par's 6-12 month plan Brand selectivity ----------------------- GUEST INFO: To learn more about Kendall and Lily Par, follow them on Instagram @LilyPar_SD, visit their website, LilyPar.com, and shop in-store when they open at 7606 Gerard Avenue in Downtown La Jolla.   ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

    43 min

  8. 1 OCT.

    Effective Website Design with Inkpot Creative

    Flip the script on boring website design and create a binge-worthy online presence. Join Michelle and the duo behind Inkpot Creative, KP and Jessie, who are here to inspire you to uplevel your about, portfolio, and landing pages. Unlock the secrets to using personal stories and just the right dash of bold colors to keep visitors hooked. Whether you're a creative looking to polish your digital portfolio or a brand eager to stand out, tune in to make your website a captivating place for connection and engagement.   KP and Jessie (both she/her) are the color-obsessed design duo behind Inkpot Creative®, a queer-led design studio building unconventional, impactful brand and website experiences for photographers who are leading their industry by creating something different. They know exactly what it’s like to be the loud, bold, colorful outliers in their industry. That’s why they partner with creatives who aren’t afraid to express themselves loudly and go boldly against the grain. In addition to running Inkpot Creative®, they're the hosts of the Click to Convert Summit, The High-End Wedding Summit, and The Unexpected Entrepreneur Podcast. ------------------------ In today's episode, we cover the following: Inkpot's origin story Inkpot's offerings How website behaviour has shifted over the years Website non-negotiables To share your prices or to not share your prices on your website Creating a digestible landing page Creating a compelling portfolio page What to add to your about page How to use Dubsado to collect info for clients Trends they're excited about in website design The importance of copywriters Things to think about when starting a rebrand or website ----------------------- GUEST INFO: To learn more about KP, Jessie, and Inkpot, follow on TikTok, Instagram, and Facebook @InkpotCreative and visit their website, InkpotCreative.com ----------------------- This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

    38 min
Tout afficher (189)

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À propos

The Kiss My Aesthetic Podcast is hosted by Michelle Wintersteen, the Brand Designer and Creative Director behind MKW Creative Co. a freelance brand design firm helping to define, design, build and grow vibrant brands for social-media-minded entrepreneurs. The KMA Podcast is an extension of the Kiss My Aesthetic Facebook Group and covers topics like creating brand awareness, mastering social media marketing, cementing your brand's online presence, and being your own damn boss. Michelle lives in sunny San Diego, California designing for brands & creating content with an undeniable west coast energy, punchy color palette & her yellow lab pup.

Informations

  • Création
    Michelle Wintersteen
  • Années d’activité
    2020 - 2024
  • Épisodes
    189
  • Classification
    Tous publics
  • Copyright
    © MKW Creative Co
  • Site web de l’émission
    Kiss My Aesthetic Podcast

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