Conversion Tracking Playbook

Elevar
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Conversion Tracking Playbook

Accelerate your eCommerce growth and become an analytics and tracking expert. Join Elevar's Founder & CEO, Brad Redding, as he discusses how to address data collection issues that D2C brands face today. Plus you'll learn real world examples of transforming data into insights to help your business grow faster.

  1. 2024/10/24

    Split Testing Facebook Pixels: What You Need to Know

    Today's episode explores the reasons behind the hesitation brands might feel when considering switching their implementation of Meta pixels (e.g. Native Shopify => Elevar), we discuss the architecture and implementation of effective split tests, and we outline the key metrics and strategies for evaluating pixel performance.

    18 分钟

  2. 2024/10/17

    Unpacking Checkout Extensibility: What Shopify's Changes Mean for Your Business

    Today, we're diving deep into the world of checkout extensibility, a hot topic that's been reshaping Shopify's checkout process for increased security. We'll explore how these changes impact tracking and what's necessary for a seamless transition. We will walk you through three critical takeaways: understanding the differences between checkout and thank-you page extensibility, the implications of Shopify's removal of checkout liquid, and moving your tracking scripts into Shopify's new web pixel system.

    15 分钟
  3. Customer Personas 101: How Customer Data is Enriched, Using AI to Analyze, and Benefits to Meta and Google

    2024/10/03

    Customer Personas 101: How Customer Data is Enriched, Using AI to Analyze, and Benefits to Meta and Google

    Enriching customer data is becoming more critical for retail and eCommerce brands to help better personalize marketing messaging. Learn how personas are creating using a variety of data sources matching to customer keys, how millions of customers are analyzed across thousands of dimensions, and the benefits to key marketing channels.

    20 分钟
  4. User Identity Matching: How Platforms Do It, Limitations, and Does Extending Help Campaign Performance

    2024/09/18

    User Identity Matching: How Platforms Do It, Limitations, and Does Extending Help Campaign Performance

    Every platform, like Meta, Google, and Klaviyo, want (need) a way to identify new and returning users to help maximize the ROI on your campaign performance. Historically this was primarily done through cookies. But over the last several years there have been solutions, like Elevar and others, that have focused on helping these platforms extend their lookback window. Learn the nuances of how User IDs work and their impact on performance.

    17 分钟
  5. Meta Event Match Quality Scores -- How They're Scored + How They Impact Performance

    2024/09/11

    Meta Event Match Quality Scores -- How They're Scored + How They Impact Performance

    In this new series, listen to Brad and Jon share 3 critical things to know about Meta's Event Match Quality score. What's their purpose, how they are scored, and most importantly what is their impact on your campaign performance. You might be surprised at what you learn on this episode!

    16 分钟

  6. 2024/06/05

    Future of Affiliate Marketing: Insights from Jonathan Snow and AI-Driven Advertising

    In today's episode, Brad Redding and Jon Cairo are joined by Jonathan Snow of The Snow Agency / Avenue Z. We dove into the future of advertising, critiqued Apple's privacy stance, and highlighted the power of TikTok Shop for affiliate marketing. Jonathan shared insights on leveraging user-generated content over high-budget videos and emphasized the importance of strong commission offers to attract affiliates. We also discussed the rise of social commerce, third-party attribution tools, and the potential impact of Apple's ad strategies.  -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.----- Links Referenced: Connect with Jonathan on LinkedIn and his newsletter Avenue Z----- And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! ----- Previous episodes you might like: 100K/spend day myths with Nigel Thomas Signal Loss -- what it is and how it impacts marketersDeep dive with Simo Ahava on intersection of technical marketersClient vs server-side cookies and server-side tracking 101How to double conversion rate in 100 days with Ben ZettlerHow to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

    31 分钟

  7. 2024/05/09

    The Impact on Revenue When These Brands Dropped all Meta and Google Tracking

    In this episode Brad Redding and Jon Cairo are joined by Mikko Rekola from Woolman to discuss whats new with Shopify Markets, how brands in Europe are doing that have removed all Meta and Google tracking, Shopify's enterprise move, and where brands are moving on to from Google Analytics.  -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.----- Links Referenced: Woolman Ellis Connect with Mikko----- And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! ----- Previous episodes you might like: 100K/spend day myths with Nigel Thomas Signal Loss -- what it is and how it impacts marketersDeep dive with Simo Ahava on intersection of technical marketersClient vs server-side cookies and server-side tracking 101How to double conversion rate in 100 days with Ben ZettlerHow to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

    41 分钟

  8. 2024/05/02

    Holdout Experiments + AI Examples with Data + State of CDPs + Cohort Analysis w/Scott Zakrajsek from Power Digital

    In this episode Brad Redding and Jon Cairo are joined Scott Zakrajsek from Power Digital to talk about blended approaches to attribution with MMM/MTA, geo-testing holdout strategies, demand creation channel measurement (ex. Youtube), customer LTV analysis and actions to take, and the current state of CDPs for eComm brands.  -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.----- Links Referenced: Connect with Scott on LinkedInConnect with Ben on LinkedInPower DigitalRockerbox Prescient AI----- And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! ----- Previous episodes you might like: 100K/spend day myths with Nigel Thomas Signal Loss -- what it is and how it impacts marketersDeep dive with Simo Ahava on intersection of technical marketersClient vs server-side cookies and server-side tracking 101How to double conversion rate in 100 days with Ben ZettlerHow to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

    44 分钟
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Accelerate your eCommerce growth and become an analytics and tracking expert. Join Elevar's Founder & CEO, Brad Redding, as he discusses how to address data collection issues that D2C brands face today. Plus you'll learn real world examples of transforming data into insights to help your business grow faster.

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