Clocking In with Haylee Gaffin - Podcast about Podcasting for Podcasters

Haylee Gaffin, Growth Strategist for Podcast Hosts
  • 5.0 (45)
  • ENTREPRENEURSHIP
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Clocking In is the podcast for podcasters, entrepreneurs, and professionals making their way in the working world, while building their own personal brand in the podcasting industry. If you're a podcaster (or even just dreaming about launching your own podcast someday), this podcast about podcasting was built to help you merge your love of conversation, education, and business. On this show, you'll discover essential tools for podcasters, whether you're just starting out or looking to grow your podcast. We cover everything from podcasting for beginners to advanced podcast strategy, offering podcasting tips that can help you at any stage of your journey. Learn about launching a podcast, developing a content plan, and monetizing a podcast effectively. Each episode is packed with podcasting education to empower you with the knowledge you need to succeed in the ever-evolving world of podcasting. If you've been asking yourself, "How can I grow my show?," this is the podcast for you! Join Haylee Gaffin each week to hear stories and advice on life, entrepreneurship, business, and podcasting! Haylee is the owner of Gaffin Creative, a podcast production company for creative entrepreneurs. This show is brought to you by Gaffin Creative, a podcast production agency for creative entrepreneurs. Learn more about launching and growing your podcast with Gaffin Creative gaffincreative.com. Let's Connect: gaffincreative.com instagram.com/hayleegaffin Hosted on Acast. See acast.com/privacy for more information.

  1. 183: Podcast Repurposing Strategy: Get More Content From Every Episode [Part 4]

    5D AGO

    183: Podcast Repurposing Strategy: Get More Content From Every Episode [Part 4]

    Creating a podcast episode takes effort, so why not make the most of it? Today’s episode is the final part in a series all about turning your podcast into an evergreen marketing machine. In this episode, I’m breaking down a handful of ways that you can turn just one episode into a number of assets, plus how to make repurposing sustainable.  Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast. Find it Quickly:  The benefits of repurposing (2:37) Turning one episode into many assets (5:33) Making repurposing sustainable (15:14) Delegation for podcasting (18:22) Mentioned In This Episode:  Podcast Budget Template: gaffincreative.com/podcastbudget Episode 164 Foundations Of Podcast Growth:  gaffincreative.com/164-foundations-of-podcast-growth-grow-your-podcast-series-pt-1 Connect with Haylee: Mic Check Society: gaffincreative.com/mcs Instagram: instagram.com/hayleegaffin Hosted on Acast. See acast.com/privacy for more information.

    21 min
  2. 182: Building A Funnel Around Your Podcast That Converts [Part 3]

    AUG 19

    182: Building A Funnel Around Your Podcast That Converts [Part 3]

    What if you had a podcast marketing funnel that worked for you automatically? Today’s episode is the third in a series all about turning your podcast into an evergreen marketing machine. In this episode, I’m breaking down types of content funnels that will take leads from the awareness stage to paying clients.  This is part 3 of our series on Turning Your Podcast into an Evergreen Marketing Machine. Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast. Find it Quickly:  The three levels of a marketing funnel (1:37) Funneling leads to your podcast through other channels (3:19) Types of funnels to create with your podcast (5:05) Examples for each funnel type (6:49) Tools I’m using for conversion (8:23) 10 strategic podcast episode ideas that drive business growth (14:11) Repurposing your content throughout your funnel (15:28) Building a sustainable funnel (18:29) Mentioned In This Episode:  10 Strategic Podcast Episode Ideas That Drive Business Growth: gaffincreative.com/strategic-growth-episode-ideas The Podcast Growth Program: gaffincreative.com/growth Episode 164 Foundations Of Podcast Growth:  gaffincreative.com/164-foundations-of-podcast-growth-grow-your-podcast-series-pt-1 Honeybook: gaffincreative.com/honeybook Flodesk: gaffincreative.com/flodesk Thrivecart: gaffincreative.com/thrivecart WooCommerce: woocommerce.com Shopify: shopify.com/ar Kartra: kartra.com Connect with Haylee: Mic Check Society: gaffincreative.com/mcs Instagram: instagram.com/hayleegaffin Review the Transcript: Hosted on Acast. See acast.com/privacy for more information.

    22 min
  3. 181: The Silent Seller: How To Build Strategic CTAs Into Every Episode [Part 2]

    AUG 12

    181: The Silent Seller: How To Build Strategic CTAs Into Every Episode [Part 2]

    You know what you want your podcast to do for your business, but does your audience? Today’s episode is part of a series all about turning your podcast into an evergreen marketing machine. In this episode, I’m breaking down how to use CTAs (Call To Actions) to drive your content and grow your business.  This is part 2 of our series on Turning Your Podcast into an Evergreen Marketing Machine. Today's episode is brought to you by Mic Check Society, our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com.  Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast. Find it Quickly:  CTAs and how they drive your content (0:38) 3 types of CTAs to consider (2:50) Using CTAs in your podcast episodes (6:37) Offering education with CTAs in Clocking In (8:08) Selling products with CTAs in Clocking In (10:23) Promoting programs with CTAs in Clocking In (11:53) Growing a service-based business with CTAs (14:04) Audit your last five episodes (16:22) Mentioned In This Episode:  Let's Connect: gaffincreative.com/contact Episode 176 Mic Check Retreat Roundtable: gaffincreative.com/176-mic-check-retreat-roundtable-real-advice-from-seasoned-podcasters Episode 172 Why Successful Women Entrepreneurs Don’t Do It All Themselves: gaffincreative.com/172-why-successful-women-entrepreneurs-dont-do-it-all-themselves-hiring-a-producer Episode 158 How To Handle Guest Communication As A Podcast Host: gaffincreative.com/158-how-to-handle-guest-communication-as-a-podcast-host Episode 154 What You Should Know Before You Launch A Podcast: gaffincreative.com/154-what-you-should-know-before-you-launch-a-podcast Mic Check Society: gaffincreative.com/mcs Instagram: instagram.com/hayleegaffin Review the Transcript: https://share.descript.com/view/zCLkHEdkmxH Hosted on Acast. See acast.com/privacy for more information.

    19 min
  4. Bonus: What Evergreen Actually Means (and What It Doesn’t) [Part 1.2]

    AUG 7

    Bonus: What Evergreen Actually Means (and What It Doesn’t) [Part 1.2]

    Evergreen doesn't mean boring — it means leveraged. In this bonus episode, we break down what evergreen podcast content really is, how it fits into your business strategy, and why it's the most underutilized growth tool for podcasters looking to monetize long-term. This is your mindset and strategy reset on what it means to create content that stays relevant, gets discovered repeatedly, and fuels your marketing systems for months (or years) to come. This is a bonus episode in our series on Turning Your Podcast into an Evergreen Marketing Machine. Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast. Review the Transcript: https://share.descript.com/view/47Vj6gKyHZp Hosted on Acast. See acast.com/privacy for more information.

    12 min
  5. 180: Stop Winging It—Start Using Your Podcast Like an Evergreen Marketing Machine [Part 1]

    AUG 5

    180: Stop Winging It—Start Using Your Podcast Like an Evergreen Marketing Machine [Part 1]

    What if your podcast wasn’t just content, but a powerful marketing tool? Today’s episode kicks off a brand series all about turning your podcast into an evergreen marketing machine. I’m sharing what I see podcasters doing wrong in their podcast strategy, plus the mindset shifts necessary to go from content creator to strategic marketer.  This is part 1 of our series on Turning Your Podcast into an Evergreen Marketing Machine. Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast. Find it Quickly:  Creating week to week with no plan (2:21) Not aligning your content with your goals (3:36) Not creating an intentional funnel (5:49) Aligning your podcast with your services and offers (8:30) Be strategic in your repurposing (9:13) Making your podcast live within your automations (10:43) Your podcast isn’t your product, it’s your sales tool (12:39) From content creator to strategic marketer (13:30) You don’t need more content, you need a smarter strategy (18:02) Mentioned In This Episode:  The Podcast Growth Program: gaffincreative.com/growth Mic Check Society: gaffincreative.com/mcs Instagram: instagram.com/hayleegaffin Review the Transcript: https://share.descript.com/view/sylxz54avbW Hosted on Acast. See acast.com/privacy for more information.

    22 min
  6. 179: The 3 Podcasting Patterns That Are Driving Real Business Results Right Now

    JUL 29

    179: The 3 Podcasting Patterns That Are Driving Real Business Results Right Now

    What can you learn from listening to other podcasters? In this episode, I’m breaking down three patterns in podcasting that I’ve noticed my clients and retreat attendees using to grow their shows. I’m connecting the dots so that you can build intentionality, confidence, and relationships in your next episodes.  Today's episode is brought to you by Mic Check Society, our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com.  Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast. Find it Quickly:  Intentionality is the new growth hack (2:14) Solo episodes build confidence and conversion (3:36) Your podcast is a relationship builder and a soft sales funnel (6:37) Mentioned In This Episode:  The Podcast Growth Program: gaffincreative.com/growth Episode 176 Mic Check Retreat Roundtable: gaffincreative.com/176-mic-check-retreat-roundtable Episode 175 Your Podcast Is Working, Even If It Feels Like It’s Not: gaffincreative.com/175-your-podcast-is-working Episode 172 Why Successful Women Entrepreneurs Don’t Do It All Themselves: gaffincreative.com/172-why-successful-women-entrepreneurs Mic Check Society: gaffincreative.com/mcs Instagram: instagram.com/hayleegaffin Review the Transcript: https://share.descript.com/view/P2qIp75d31Y Hosted on Acast. See acast.com/privacy for more information.

    11 min
  7. 178: Speak Your Dreams Into Existence in Podcasting

    JUL 22

    178: Speak Your Dreams Into Existence in Podcasting

    What if you gave yourself permission to say your biggest podcast dreams out loud? In today’s episode, you’ll hear from the attendees of this year’s Mic Check Retreat, as they speak their podcasting dreams into existence.  Today's episode is brought to you by Mic Check Society, our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com.  Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast. Mentioned In This Episode:  The Podcast Growth Program: gaffincreative.com/growth Get on the waitlist for Mic Check Retreat: gaffincreative.com/retreat Meet the Podcasters: Bree Pair: instagram.com/thrivetogetherblog Thrive Podcast for Content Creators: thrivetogether.blog/podcast Bret and Brandie: instagram.com/bretandbrandie Christi Johnson: instagram.com/christijohnsoncreative The Dream Biz Podcast: christijohnsoncreative.com/podcast Claire Kellems: instagram.com/clairekellems_ The Ultra Aligned Podcast: podcasts.apple.com/us/podcast/the-ultra-aligned-podcast Colie James: instagram.com/coliejames Business-First Creatives coliejames.com/podcast Nata Salvatori: instagram.com/accidentalceo.co Accidental CEO: accidentalceo.co/podcast Quianna Marie: instagram.com/quiannamarie Quianna Marie Weekly: quiannamarie.com/podcast Transcript: https://share.descript.com/view/2DGkMXouqIZ Hosted on Acast. See acast.com/privacy for more information.

    6 min
  8. 177: What Podcasting Can Do For Your Business

    JUL 14

    177: What Podcasting Can Do For Your Business

    Ever wonder if podcasting would make a difference in your business? In today’s episode, I’m passing the mic to a few of our Gaffin Creative clients, who are answering the question: what has podcasting done for your business? Listen in on their stories about what’s possible when you commit to using your voice strategically.  Today's episode is brought to you by Mic Check Society, our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com.  Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast. Find it Quickly:  Ali Haney of Brand & Market (1:01) Jennifer Griffith of About Your Mother (3:43) Stephanie Deininger of Organize and Cherish (4:26) Bree Pair of Thrive Podcast for Content Creators (6:11) Meet the Podcasters: Ali Haney: instagram.com/brandandmarket.co Brand & Market: podcasts.apple.com/us/podcast/the-brand-market-podcast Jennifer Griffith: instagram.com/byjennifergriffith About Your Mother: byjennifergriffith.com/podcasts/welcome-to-about-your-mother Stephanie Deininger: instagram.com/theorganizedflamingo Organize and Cherish: theorganizedflamingo.com/podcast Bree Pair: instagram.com/thrivetogetherblog Thrive Podcast for Content Creators: thrivetogether.blog/podcast Review the Transcript: https://share.descript.com/view/TR0inIeQ26B Hosted on Acast. See acast.com/privacy for more information.

    10 min
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5
out of 5
45 Ratings

About

Clocking In is the podcast for podcasters, entrepreneurs, and professionals making their way in the working world, while building their own personal brand in the podcasting industry. If you're a podcaster (or even just dreaming about launching your own podcast someday), this podcast about podcasting was built to help you merge your love of conversation, education, and business. On this show, you'll discover essential tools for podcasters, whether you're just starting out or looking to grow your podcast. We cover everything from podcasting for beginners to advanced podcast strategy, offering podcasting tips that can help you at any stage of your journey. Learn about launching a podcast, developing a content plan, and monetizing a podcast effectively. Each episode is packed with podcasting education to empower you with the knowledge you need to succeed in the ever-evolving world of podcasting. If you've been asking yourself, "How can I grow my show?," this is the podcast for you! Join Haylee Gaffin each week to hear stories and advice on life, entrepreneurship, business, and podcasting! Haylee is the owner of Gaffin Creative, a podcast production company for creative entrepreneurs. This show is brought to you by Gaffin Creative, a podcast production agency for creative entrepreneurs. Learn more about launching and growing your podcast with Gaffin Creative gaffincreative.com. Let's Connect: gaffincreative.com instagram.com/hayleegaffin Hosted on Acast. See acast.com/privacy for more information.

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