Closing The_Gap Ugo Cei and Fabrizia Costa

This week we pickup where we left with the previous episode. There are so many things to say about the topic of turning pro that we just couldn't fit them all into one episode.
On this one, we talk about:

Turning pro is a journey of self-discovery.Clients care for the experience more than anything else.How good you need to be start?Why you don't need to justify your prices.Learning how to run a business.Specialists vs. generalists.
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In these uncertain times, many people are being furloughed, have lost their jobs, ot are struggling financially. It they have been considering becoming a professional photographer for some time, they might think now is the time to do it.
Taking this step, if not done with the right mindset, can be dangerous, however.
In this episode of the podcast, the first in a series about turning pro, Fabrizia and Ugo discuss what it takes to become a pro and the mistakes to avoid.

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It is said that our brains only remember things in three ways:
Through highly emotional connection, like deep joy or deep traumaThrough repetitiveness over a long period of time Through photosWhen one of these ways isn’t available, the memory will fade and eventually get archived, deleted from consciousness. We only remember our lives through one of these “anchors”
Unfortunately, when photos are simply digital files, they’re hardly ever looked at, and often end up lost, deleted, or corrupted. Even when we save photos on a cloud service, that’s where they end up: literally on a cloud, far away, forgotten. If we don’t print them, it’s very likely that we won’t see them again.
Eyewitness is an opinion campaign, spearheaded by our own Fabrizia Costa, to raise awareness about the importance of printing your photos.
Ugo and Fabrizia are back on the podcast to discuss this.

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In last episode we discussed why photographers and all creatives, even if they are not writers, should start writing and we listed some of the way that creativity and productivity can benefit from writing.
This week we continue the conversation on the topic of writing. We give you some more practical tips on how to develop and maintain a writing habit. We analyze and debunk some of the typical objections, like “I am not a good writer”, “I don’t know what to write about”, and “People will laugh at me.”
Mentioned in this episodeSuperpowers by Fabrizia CostaUgo Cei Photography


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17 – The Importance Of Writing, Part OneIf you want to be a great photographer, you need to learn how to write.
We know this is counter-intuitive, but it actually makes a lot of sense and we hope that listening to this podcast will convince you that it’s actually true.
This week, we talk about the reasons why you should be writing. Stay tuned for next week’s episode, when we will give you some very practical tips on how to start developing a writing habit.

The Benefits Of WritingWriting helps you avoid distractions.Writing helps you communicate more effectively.Writing helps you think more clearly.Writing is essential to achieving commercial success.Writing helps you remember.Writing influences your speaking.Writing teaches yourself while you teach others.Writing makes a name for yourself.Writing is storage for your ideas.

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After a hiatus of a few weeks, the show is back, but for this week’s episode we have something different from our usual format.
A few days ago, our good friend, photographer, educator, and writer Marc Silber informed us that he was about to publish his latest book, titled “Create: Tools from Seriously Talented People to Unleash Your Creative Life”.
We thought that the topic of the book–creativity and the tools and processes that help creative people produce their best work–would be perfectly appropriate for out podcast. So we asked Marc to be our special guest and talk about what it takes to be truly creative.

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