81 episodes

ClubWealth TV helps driven, successful and BUSY real estate agents like you, double your business while building a strong, balanced home life. Join us each week as high producing agents and team leaders share their stories, and unpack the principle and systems they've used to double, triple and even quadruple their business while enjoying greater quality of life.

Club Wealth TV Michael Hellickson - Real Estate Coach & Consultant, Former #1 Real Estate Agent Nationwide

    • Business
    • 4.8, 51 Ratings

ClubWealth TV helps driven, successful and BUSY real estate agents like you, double your business while building a strong, balanced home life. Join us each week as high producing agents and team leaders share their stories, and unpack the principle and systems they've used to double, triple and even quadruple their business while enjoying greater quality of life.

    How to Have More Effective Phone Conversations w/Isaiah Colton, Mark Benefiel and Brian Curtis

    How to Have More Effective Phone Conversations w/Isaiah Colton, Mark Benefiel and Brian Curtis

    To differentiate ourselves from every other agent in the market, we have to change up our marketing and stop relying on just one method of communication. If we want to make a big impact on our leads, we need to have a multi-channel marketing strategy.
    How can we approach calls in a way that sets ourselves apart from the competition? 
    One of the key things we have to remember before even dialing a lead’s number is preparation: we have to do our research before attempting a conversation.
    On this episode, Club Wealth Coaches Brian Curtis and Mark Benefiel, along with sales and marketing coach Isaiah Colton, share how to have more effective phone conversations. 
     

    You have to engage with your database through multiple platforms. -Isaiah Colton
     
    Three Things You’ll Learn In This Episode 

    Do something different to get through the door. Instead of simply making calls, we need to contact our leads through multiple channels.
    Be strategic: we can’t just sit down and start calling our leads, we have to be prepared for them. Set aside time to prepare for calls.
    Make the calling list and do research the night before making calls. This saves a lot of time and ensures we go into conversations with more confidence.

    • 28 min
    How to Create a Facebook Messenger Lead Funnel w/Christy Lundy and Freddie Sahhar

    How to Create a Facebook Messenger Lead Funnel w/Christy Lundy and Freddie Sahhar

    There has never been a better time to use social media marketing than 2020, but we have to be sure we’re using social media to have genuine, one-on-one conversations with our audiences. Platforms like Facebook Messenger give us the opportunity to do just that.
     
    How can we run ads in Facebook Messenger? Is there a way to create a lead funnel on the platform and what does that funnel look like?
     
    To get the best results with our Facebook Messenger ads, we have to make sure we nurture our audiences through every step of the funnel.
     
    On this episode, Coach Christy Lundy introduces us to Freddie Sahhar, a Realtor at Pinamonti Lundy Group at Windermere Homes & Estates. Freddie shares how to create a Facebook Messenger lead funnel. 
     

    Only run your Facebook Messenger ads when you feel you can respond to them- the worst thing you can do for your business is not respond to messages quickly enough. -Freddie Sahhar

    Three Things You’ll Learn In This Episode 

    The first stage of the Facebook Messenger lead funnel is awareness. This is where we target people who don’t know us yet, so instead of asking them personal information, we need to offer value, no strings attached.
    In the consideration stage, we target two custom audiences: both those who responded to our ads, and those who opened our ads without interacting with us.
    The conversion stage is where we get our audience to share their information and register on our websites. It’s also where we can start creating a lookalike audience.

     
    Guest Bio
    Coach Christy Lundy is a Tier 2 Coach at Club Wealth. She has been a teacher and mentor in various capacities throughout her adult life, and loves any opportunity to help real estate professionals achieve the life of their dreams, while having fun. Christy is also a Realtor and Team Leader of the Pinamonti Lundy Group at Windermere Homes & Estates. 
     
    To find out more about Christy, head to:
    https://clubwealth.com/club-wealth-coaches/christy-lundy/ 
    Facebook.com/PinamontiLundyGroup/ 
     
    Freddie Sahhar is a Realtor at Pinamonti Lundy Group at Windermere Homes & Estates and the owner of Freddie Sahhar Consulting. As a consultant, Freddie specializes in tailoring sales, marketing, and database solutions for his partners. 
     
    To find out more about Freddie, head to:www.linkedin.com/freddie-sahhar-a11a97a9/ 

    • 42 min
    How to Generate Sellers in a Low-Inventory Market w/Grant Wise

    How to Generate Sellers in a Low-Inventory Market w/Grant Wise

    Agents need to learn how to generate sellers now, because in a couple years, the saying, ‘you have to list to last,’ won’t be a saying anymore - it’ll be a reality! How can we generate listings in a market with low inventory? Can we use technology to find motivated sellers and how much money should we be spending in the process? On this episode, President of Witly and Founder of Grant Wise Enterprises, Grant Wise, shares how to generate sellers in a low-inventory market. 
     

    Start learning to generate sellers now: In the future, being able to generate leads won’t just be a skillset- it’ll be a requirement. -Grant Wise
    Three Things We Learned From This Episode
     

    Set up a ‘fish in a barrel’ campaignGet buyers to record a short, 60 second clip sharing their story - why they want to buy, where they’re hoping to buy and what they’re looking for, and post it on the internet. Reaching out to potential sellers is an age-old strategy that has brought agents results for decades:  the only difference is now we can use technology to do it.
    Use Facebook Ads to follow sellers all over the internetWhile boosting our videos can bring us marginal success, using Facebook Ads to target sellers can take our business to new heights. Use Facebook Ads to ensure we get in front of our target audience all over the internet by having a presence on every blog, game or article potential sellers use, we’ll be top of mind.
    Spend money to make moneyThe best way to inject rocketfuel into our businesses is by spending money on growth. We can follow our leads all over the internet by spending just $3 a day, so be sure to prioritize investing back into our businesses as much as our cash flow allows.

     
    Guest Bio
    Grant Wise is the President of Witly, a Client Generation Software that helps Real Estate Professionals leverage modern training and technology to enhance their results. He is also the Founder of Grant Wise Enterprises and Modern Agent Mastery. Grant is passionate about helping agents get the best results by taking advantage of everything digital marketing and advertising have to offer. 
     
    To find out more about Grant, head to
    clubwealth.com/grantwisewitly.net
     
    Brian Curtis is a Tier 4 coach at Club Wealth. After spending five years in the Air Force as a Nuclear Missile Officer, he became a licensed agent in 2001. In his time as a real estate professional, Brian has seen the ups and downs of the real estate market from multiple angles: from being a Broker/Owner to being a team leader.
     
    To find out more about Brian, visit:
    https://clubwealth.com/club-wealth-coaches/brian-curtis/ 
     

    • 46 min
    How to Keep Improving Your Business w/Angie Cody and Jeff Moore

    How to Keep Improving Your Business w/Angie Cody and Jeff Moore

    No matter how well we’re doing, there’s always room for improvement, so agents should constantly be looking for ways to better their businesses. Why do we need to change our approach to lead sources and how can we earn people’s trust during the nurturing process? Why is it so important to make the mental shift towards being the people we want to be before trying to achieve the goals we’ve set? On this episode, Club Wealth coaches Angie Cody and Jeff Moore share the top takeaways they got from Listing Agent Bootcamp. 
     

    Make sure you go as deep as you can with every lead source in your tunnel. -Michael Hellickson
     
    Three Things We Learned From This Episode
     

    Go deep, not wideSuccess doesn’t come from buying all the leads we can get our hands on: it comes from choosing a few, and sticking to them. Instead of spreading ourselves too thin, we should be going deep on a select portion of leads and nurturing them over the long-term. 
    Prioritize relatabilityA lot of agents shy away from creating video content because they’re afraid of not producing great quality, but we all need to stop trying to be perfect. Relatability is what helps us build trust and create connections: strive to be personable, not perfect.
    Act ‘as if’To achieve the goals we set for ourselves, we need to act as if we have already reached them. Look to people who have achieved our dreams and start practicing their own daily habits and routines. If we want to attain our goals, we have to make that mental shift. 

    Guest Bio
    Angie Cody is a Tier 2 coach at Club Wealth. She is also the Team Lead/Owner of The Angie Cody Real Estate Team at Exp Realty. After a robust career in marketing and sales, Angie got her real estate license in 2006 and hasn’t looked back since. Among her clients, Angie is known for her high-energy, easygoing personality and frank, yet relaxed, style of communication.
     
    To find out more about Angie, head to:
    https://clubwealth.com/club-wealth-coaches/angie-cody/
    http://angiecody.com/
     
    Jeff Moore is a Tier 2 coach at Club Wealth, and the CEO, President and Master Listing Specialist at The Blue Sky Home Group. After studying communication and economics at the University of Colorado in Colorado Springs and being well on his way to becoming a professional soccer coach, Jeff possesses valuable skills related to team building and effective communication with clients. 
     
    To find out more about Jeff, head to:
    https://clubwealth.com/club-wealth-coaches/jeff-moore/
    https://www.buysellhappy.com/team/jeff-moore-licensed-real-estate-agent

    • 36 min
    Client Generation Strategy: How One Agent Generated 174 Leads and 50 Clients in 30 Days w/Grant Wise + Cyrene Dellinger

    Client Generation Strategy: How One Agent Generated 174 Leads and 50 Clients in 30 Days w/Grant Wise + Cyrene Dellinger

    In order to create predictable business in the long-term, we need systems that keep us top-of-mind and help us attract business, while retargeting them online consistently. This is where the Witly client generation system comes in. What is the difference between a lead generation and client generation system? How can we leverage video content to start attracting more business instead of chasing it? What are parasocial relationships and why do we need to build them right now? 
    On this episode, real estate entrepreneur and president of Witly, Grant Wise, shares the client generation system they’ve developed. We’re also joined by Club Wealth coaching client, Cyrene Dellinger, who shares the results she got from this system.
     

    You have to implement systems to generate leads, and implement systems to build relationships with your audience. You want your videos to do all the selling for you, and all you’ll have to do is show up and close. -Grant Wise 
     
    Three Things We Learned From This Episode

    Attract business and reduce the need for follow-up with retargetingWe want to attract people, not chase clients. We can do this by leveraging lead magnets that pull people in. We can supercharge this strategy by retargeting ads where our content follows the clients on the internet. This alleviates the need for follow-up and prevents leads from falling through the cracks.  
    Leverage the magic of video content Video allows us to go from chasing business, to attracting it. It gets us face-to-face with more people, and it can do the speaking and selling for us. When we put the right videos in front of the right people with the right frequency and the right platforms, they start to get to know us at a faster rate.
    Create videos that cement your authority In order to get someone to get to know, like and trust us through our videos, the types of content we make should be about why we got into this business, educational content,  testimonials and community-based content.

     
    Guest Bio
    Grant is the president and co-founder of Witly, a Client Generation Software that helps Real Estate Professionals leverage modern training and technology to generate more clients in their business. For more information on Witly’s Client Generation Strategy visit, and to get a 2 week free trial, http://clubwealth.com/witly/. 
     
    Sign up for the 2-week trial to get the  $2000 Client Generation System training for free. 
    Start your Witly subscription and get the referral funnel training free.
    Cyrene is a Realtor, team leader, and Club Wealth member. She has worked with a large breadth of clientele, and understands the needs of seller’s, investors, and first-time home buyers alike. She listens to her clients’ needs and does whatever it takes to fill those needs. She has the tenacity and determination that it takes to negotiate difficult circumstances. Visit https://www.cyreneproperties.com/ for more information.

    • 46 min
    How to Get More Out Of Your Lender Partnerships w/Jeff Pfitzer

    How to Get More Out Of Your Lender Partnerships w/Jeff Pfitzer

    Building good relationships and getting leads through preferred lenders is one of the best ways to create more leverage and value in our businesses. How do we execute the right approach that doesn’t put lenders off? How do we make sure we’re building relationships legally? What questions do we need to ask in order to identify the right partners? On this episode, Jeff Pfitzer shares how we can get lenders to start participating in our lead acquisition with us. 


    Technology is going to impact real estate commissions and revenue, so creating other streams of revenue is going to be important going into the future. -Jeff Pfitzer 
      
    Three Things We Learned From This Episode

    Don’t make the ask too quicklyOne of the biggest mistakes agents make is that they ask for help with lead acquisition up front. This won’t work, and will more likely put them off. The approach we should always take is to give value first, then ask and then receive.  
    Make sure your network isn’t relying on just one lenderIf you’re doing at least 10 transactions a year, you need at least 2 lenders: a national one and a local one. As your business grows, use this formula to determine how many lenders you need - your tier minus 1. 
    Relationships and value comes firstIf we want lender partners to send us leads, we need to come from the angle of building relationships first. If we give value, build genuine relationships and camaraderie with the lender, it’s a lot easier for them to go for the ask.

    • 45 min

Customer Reviews

4.8 out of 5
51 Ratings

51 Ratings

Clarisse Gomez ,

Awesome Podcast!!!

Michael, host of the Club Wealth TV podcast, highlights all aspects of real estate, success and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

Karen Briscoe, Author ,

Insights and Inspiration that Transforms

Achieve a higher level of success in business and life by tuning into Michael Hellickson and his guests on Club Wealth. Karen Briscoe, author and podcast host 5 Minute Success

Brooke Craven ,

Awesome Podcast!!

Michael, host of Club Wealth TV, highlights all aspects of business, real estate and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

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