Marketing Week

Marketing Week
  • 4.4 (5)
  • ECONOMÍA Y EMPRESA
  • CADA DOS SEMANAS
Marketing Week

Marketing Week is one of the UK’s most respected business titles and a trusted and authoritative voice on the marketing industry. Listen to our award-winning editorial team discuss key topics with leading industry voices. From exploring what's next in career development and leadership, to the future of B2B, Marketing Week takes listeners behind the scenes of the world's most effective marketing. Subscribe on itunes: https://itunes.apple.com/gb/podcast/marketing-week/id1337011263?mt=2

  1. HACE 22 H

    The BBC on how to build a high-performing marketing team

    In this episode of The Marketing Week Podcast, hosts Charlotte Rogers, Lucy Tesseras and Molly Innes talk about all things marketing teams: how to build them, what the ideal team looks like and who needs to be included.   We also speak to our Marketing Team of the Year, the BBC, to find out how director of marketing and audiences Paul Davies transformed his team from an under-utilised, under-appreciated function to a high-performing one.

    1 h y 4 min
  2. Award-winning marketing and PwC's CMO on career resilience

    8 NOV

    Award-winning marketing and PwC's CMO on career resilience

    In this episode of The Marketing Week Podcast, hosts Charlotte Rogers and Molly Innes are joined by editor-in-chief Russell Parsons to discuss the 2024 Marketing Week Awards. Russell interviewed our Marketer of the Year, PwC's global CMO Antonia Wade to find out the secrets to her success, the importance of B2B and her career resilience. We also cover why M&S is 2024's Brand of the Year.

    50 min
  3. This Much I Learned: Diageo's CMO on building an effectiveness culture

    31 OCT

    This Much I Learned: Diageo's CMO on building an effectiveness culture

    In the latest episode of Marketing Week's This Much I Learned podcast, Diageo's chief marketing officer Cristina Diezhandino discusses why driving a culture of effectiveness is key for growing its brands, including Guinness and Johnnie Walker.

    37 min
  4. Marketing's social class problem and Specsavers' CMO on team culture

    22 OCT

    Marketing's social class problem and Specsavers' CMO on team culture

    In this episode of The Marketing Week Podcast, hosts Charlotte Rogers, Lucy Tesseras and Molly Innes are joined by Sarah Atkinson, CEO of the Social Mobility Foundation to talk about the marketing industry's problem with socio-economic diversity. Plus, after being given exclusive access to attend Specsavers' annual internal marketing festival, a gathering of the brand's senior marketing leaders from across the globe, we talk about the importance of collaboration and sharing best practice, as well as how to cultivate a positive work culture.

    36 min
  5. CMO ambitions, AI and the reality of working in B2B

    2 OCT

    CMO ambitions, AI and the reality of working in B2B

    In the first episode of The Marketing Week Podcast, hosts Charlotte Rogers, Lucy Tesseras and Molly Innes are joined by B2B marketing leader Mary-Anne Russell and Jon Lombardo, former LinkedIn B2B Institute lead, to discuss our new State of B2B Marketing research. We also discuss the impact Labour's HFSS ad ban will have on advertisers, brands' fears over their agencies’ use of generative AI and what it takes to go from CMO to CEO.

    37 min
  6. This Much I Learned: Asos’s top marketer on transforming a brand

    3 MAY

    This Much I Learned: Asos’s top marketer on transforming a brand

    Asos’s executive vice-president of customer, Dan Elton, on the challenges he is facing in turning the fashion retailer into a more brand-led organisation – and why marketers shouldn’t take measurement tools as gospel.

    38 min
  7. This Much I Learned: TK Maxx’s top marketer on 30 years of selling an idea

    12 ABR

    This Much I Learned: TK Maxx’s top marketer on 30 years of selling an idea

    Deborah Dolce has been with TJX Europe, best known for owner TK Maxx, for 30 years and joined as the ‘off-price’ fashion store launched in the UK. She praises culture and curiosity as being key to her longevity at the business.

    46 min
  8. This Much I Learned: Tesco and BBH unpack an award-winning agency/client relationship

    20 MAR

    This Much I Learned: Tesco and BBH unpack an award-winning agency/client relationship

    In the latest episode of Marketing Week’s podcast series Tesco marketing boss Emma Botton and Karen Martin of BBH share the inside story of their partnership.

    44 min
Ver todo (131)

Calificaciones y reseñas

4.4
de 5
5 calificaciones

Acerca de

Marketing Week is one of the UK’s most respected business titles and a trusted and authoritative voice on the marketing industry. Listen to our award-winning editorial team discuss key topics with leading industry voices. From exploring what's next in career development and leadership, to the future of B2B, Marketing Week takes listeners behind the scenes of the world's most effective marketing. Subscribe on itunes: https://itunes.apple.com/gb/podcast/marketing-week/id1337011263?mt=2

Información

  • Creador
    Marketing Week
  • Años de actividad
    2018 - 2024
  • Episodios
    131
  • Clasificación
    Apto
  • Copyright
    © All rights reserved
  • Mostrar sitio web
    Marketing Week

Para escuchar episodios explícitos, inicia sesión.

Mantente al día con este programa

Inicia sesión o regístrate para seguir programas, guardar episodios y enterarte de las últimas novedades.
Elige un país o región

Africa, Oriente Medio e India

Asia-Pacífico

Europa

Latinoamérica y el Caribe

Estados Unidos y Canadá