CMO Carole Winqwist on Growth, AI, and Global Marketing Success

Episode Summary:

Being a CMO isn't just about crunching numbers or throwing creative campaigns at the wall to see what sticks. It’s more like steering a high-speed ship through uncharted waters—where every turn demands equal parts strategy, innovation, and intuition. In CyberCMO Confidential, hosted by the always-sharp Charles Gold, we dive into the behind-the-scenes world of marketing leadership, where every decision is a mix of art and data.

In this month’s episode, Charles chats with Carole Winqwist, GitGuardian's CMO, about growing her team from 3 to 23, balancing the quirks of U.S. and French work cultures, and how AI is transforming the day-to-day. Get ready for an insightful discussion from two marketing pros about strategy, innovation, and 100% real talk.

Key Highlights:

• [01:00] – Carole’s career journey to becoming CMO and her approach to picking her title at GitGuardian.
• [03:00] – Building a marketing team from 3 to 23 people: addressing the challenges of scaling a team and supporting both the French and U.S. markets
• .[06:40] – Managing cross-cultural teams and the differences between U.S. and French work environments, especially around job security and loyalty.
• [04:00] – The most significant challenges of B2B marketing: long sales cycles and measuring marketing impact.
• [20:00] – How GitGuardian’s marketing team leverages AI tools like ChatGPT to accelerate content creation and maintain high quality.
• [25:00] – Navigating marketing and sales alignment while maintaining autonomy and avoiding being an "order-taker."
• [15:10] – The role of BDRs in the marketing team and why having them close to content creation makes all the difference.

Links and Resources Mentioned:

GitGuardian – Learn more about GitGuardian and their cutting-edge security solutions here.

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(December 8-11, 2024) – A Conference for Cybersecurity Marketers

If you’re serious about leveling up your marketing game in the cybersecurity industry, CyberMarketingCon is a must-attend! Connect with top minds in the field, learn cutting-edge strategies, and swap ideas with fellow marketers who understand the unique challenges of our industry. The event is happening in Philadelphia, but you can join virtually. Don’t wait—get your ticket before prices go up! Grab Your Ticket Here!

Be sure also to follow our hosts on LinkedIn:

👉Gianna Whitver

👉Maria Velasquez 

Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, our main LinkedIn page, or our podcast LinkedIn page, and keep up with us on Twitter.

See you in the next episode!