3 min
CMO Digital #9: Marketing reading list for 2015 CMO Digital
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- Technology
Fawn and Jim compare their reading lists to learn about the latest marketing field developments at the start of 2015. Jim's reading Tim Keiningham's Wallet Allocation Rule that tells marketers about why customer satisfaction ratings aren't the metrics they're looking for. Meanwhile, Fawn's reading about the top 10 business priorities for 2015.
Fawn and Jim compare their reading lists to learn about the latest marketing field developments at the start of 2015. Jim's reading Tim Keiningham's Wallet Allocation Rule that tells marketers about why customer satisfaction ratings aren't the metrics they're looking for. Meanwhile, Fawn's reading about the top 10 business priorities for 2015.
3 min