CMO roundtable-How Can Brands Engage Consumers in 2018 and Beyond?

Season 1, Episode 11 

This week's episode is jam packed with so much knowledge! Key topics of this amazing women-led round table include:

• How marketing spend is changing 
• Reaching consumers in a world where media consumption is increasingly personalized
• Brand safety 
• As ads become commerce enabled, how does it change marketing? 
• How do brands transform into content creators?

Round table speakers: Joanna Lord CMO, Classpass Pam El CMO, NBA Emily Culp Former CMO, Keds Linda Boff CMO, GE Christina Carbonell Co-Founder, Primary.com Moderator Rich Greenfield TMT analyst, BTIG 

Read our companion piece post here

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This episode of Builders was hosted and produced by Laila Oweda.