CMOs Off Script

CMOs Off Script
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  • 每日更新

Welcome to “CMOs Off Script,” where five unconventional minds in Health Tech marketing dive into the uncharted waters of candid and edgy discussions. Join our hosts, seasoned CMOs at the forefront of the industry, as they unravel the complexities of Health Tech sales and marketing. In each episode we will focus on a specific topic and share candid commentary about the challenges and pitfalls. This is not your typical marketing podcast, we will identify the challenge and provide actionable takeaways. Bringing up provocations through articles, trends and topics in the marketing world and discussing the issues. Our goal is to provide diverse perspectives and spark ideas and action within the listener.

  1. 9月2日

    S4 Ep4 Foundational First: What Comes Before Leads

    Before you can chase leads, you need a strong foundation. In this episode of CMOs Offscript, we dig into the often-overlooked groundwork that drives sustainable marketing results. From sharpening positioning and messaging to truly understanding your buyers, we explore why skipping the fundamentals leads to wasted effort and “me-too” marketing. We also tackle the tension between quick wins and long-term strategy—how to manage pressure for instant ROI, leverage conferences effectively, and align with sales on what really moves the needle. Whether you’re building a brand from the ground up or optimizing an established program, this conversation will help you prioritize the essentials that set you up for lasting growth.

    22 分鐘

  2. 5月23日

    S4: Ep3 Steve Tolle Talks IgniteData and Innovation

    In this episode of CMOs Offscript, Steve Tolle, Chief Technology and Product Officer at IgniteData, shares insights on the intersection of healthcare technology and marketing. He discusses the challenges and opportunities in clinical trials, the importance of thought leadership, and the need for effective marketing strategies in a noisy market. Steve emphasizes the value of building relationships and leveraging customer feedback to drive product development and marketing alignment. He also highlights the exciting future of healthcare technology, particularly with the integration of AI and the FHIR standard.

    23 分鐘

  3. 5月9日

    S4: Ep2 The Power of Authenticity in Marketing

    In this episode of CMOs Offscript, the hosts discuss the current trends in healthcare marketing, emphasizing the importance of authenticity and building genuine connections with clients. They explore how to navigate the complexities of the buyer's journey, the role of conferences in marketing strategies, and the evolving relationship between marketing and sales teams. The conversation highlights the need for internal marketing to ensure team alignment and the challenges of measuring marketing's contribution to revenue.

    30 分鐘

  4. 5月2日

    S4: Ep1 The Power of Account-Based Marketing

    In this episode of CMOs Offscript, the hosts discuss the evolving landscape of healthcare marketing, focusing on the importance of account-based marketing (ABM) and the need for a long-term commitment to strategies that drive conversions. They emphasize the significance of data analysis and the role of marketing operations in successfully implementing ABM. The conversation also highlights the challenges and opportunities in the current marketing environment, particularly in 2025, and the necessity of collaboration across the C-suite.

    24 分鐘
  5. S3: Ep6 What’s In and Out for Healthcare Marketing in 2025

    2024/12/23

    S3: Ep6 What’s In and Out for Healthcare Marketing in 2025

    Discover what’s in and what’s out for healthcare marketing in 2025. This episode explores emerging trends, evolving strategies, and key insights to help marketers stay ahead in an ever-changing industry.

    30 分鐘
  6. S3: Ep5 Optimizing Marketing Budgets: Balancing Programs, People, and Platforms

    2024/12/16

    S3: Ep5 Optimizing Marketing Budgets: Balancing Programs, People, and Platforms

    Budgeting is a crucial aspect of running an effective marketing organization, and in this episode of CMOs Off Script, our hosts Julia, Amanda, Bethany, Laura, and Nisha dive into the strategies that make it work. From navigating the challenges of aligning budgets with growth goals to finding the right balance between program spending and headcount allocation, this conversation is packed with insights. With candid discussions on leveraging data, testing pilot programs, and identifying areas to splurge or save, this episode is a must-listen for marketers looking to optimize their budgets and drive revenue.

    27 分鐘
  7. S3: Ep4 2025 Planning Essentials: Strategic Alignment, Budgeting, and Maximizing Resources

    2024/11/25

    S3: Ep4 2025 Planning Essentials: Strategic Alignment, Budgeting, and Maximizing Resources

    Q4 is the perfect time to lay the groundwork for a successful year ahead. Join our hosts Amanda, Bethany, Julia, and Nisha as they dive into top priorities for strategic planning for the upcoming year. From setting objectives and gathering feedback from cross-functional teams to determining program priorities and budget allocation this has something for everyone.

    32 分鐘
  8. S3: Ep 3 Building Successful Agency Relationships

    2024/11/20

    S3: Ep 3 Building Successful Agency Relationships

    In this episode, host Bethany Hale dives deep into the art of working with marketing agencies alongside health tech leaders Julia Goebel, Laura Hill, and Nisha. Together, they share actionable insights on building successful partnerships, avoiding common pitfalls, and driving measurable success in agency collaborations.

    35 分鐘
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5
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3 則評分

簡介

Welcome to “CMOs Off Script,” where five unconventional minds in Health Tech marketing dive into the uncharted waters of candid and edgy discussions. Join our hosts, seasoned CMOs at the forefront of the industry, as they unravel the complexities of Health Tech sales and marketing. In each episode we will focus on a specific topic and share candid commentary about the challenges and pitfalls. This is not your typical marketing podcast, we will identify the challenge and provide actionable takeaways. Bringing up provocations through articles, trends and topics in the marketing world and discussing the issues. Our goal is to provide diverse perspectives and spark ideas and action within the listener.

資訊

  • 創作者
    CMOs Off Script
  • 活躍年代
    2024年 - 2025年
  • 集數
    19
  • 年齡分級
    兒少適宜
  • 版權
    © Copyright 2024 All rights reserved.
  • 節目網站
    CMOs Off Script