John Kitchens Coach Podcast Experience

John Kitchens
  • 5.0 (9)
  • ENTREPRENEURSHIP
  • UPDATED DAILY

The John Kitchens Podcast Experience is your essential guide to unlocking 7-figure success in your real estate journey. Hosted by one of the most sought-after real estate coaches, John Kitchens. He brings over 20 years of experience and insights to help you create significant breakthroughs in the real estate market. With a blend of inspiring personal stories and enlightening interviews with industry leaders, this podcast aims to spark your ambition and equip you with the knowledge to elevate your real estate business. Each episode is packed with clarity, confidence, and the tools to turn your real estate business into a thriving empire.

  1. #754: The 93% Problem: How AI and GEO Are Rewriting Agent Visibility with Eric Post

    1D AGO

    #754: The 93% Problem: How AI and GEO Are Rewriting Agent Visibility with Eric Post

    Episode Overview In this timely and thought-provoking episode of the John Kitchens Coach Podcast, John Kitchens is joined by returning guest Eric Post, AI strategist, founder of Huzi.ai, and one of the sharpest minds at the intersection of technology, consumer behavior, and real estate. This conversation goes far beyond "how to use AI." John and Eric unpack the real threat and opportunity in the market today: the AI-powered consumer. As consumers gain instant access to information, agents can no longer win by being the knowledge holder. Instead, success now belongs to the wisdom worker—the advisor who brings clarity, discernment, experience, and trust. They explore how the internet has shifted from a place of search to a place of conversations, why SEO alone is no longer enough, and how agents must rethink branding, content, leadership, and customer experience to stay relevant in 2025 and beyond. This episode is a masterclass in AI, leadership, consumer psychology, and designing unforgettable client experiences in a rapidly changing world. Key Topics Covered The Rise of the AI-Powered Consumer Why the #1 consumer complaint is no longer lack of communication—but "I know more than my agent" How AI has shifted the internet from search to conversation What it means when 90%+ of AI interactions never click through to a website Why Zillow is no longer the real threat—and what is From Knowledge Worker to Wisdom Worker Why memorizing contracts, stats, and processes is no longer a competitive advantage The difference between information and discernment How top agents win by understanding people, not just data Why "good enough" agents are the most vulnerable in an AI world Trust, Purpose, and the New Agent Value Proposition Defining your role when consumers already have the answers Why agents must become guides, not order-takers The importance of emotional intelligence, intuition, and presence How trust is built through personalization, not speed alone Content, Branding & Being Found in an AI World Why agents must start writing content for both humans and AI The difference between SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) Why upstream life events (death, divorce, debt, downsizing) matter more than listing searches How to position yourself as the authority AI pulls from—not just another result Efficiency vs. Experience: Choosing Your Lane Why the "middle ground" is the most dangerous place to operate The difference between budget efficiency and premium experience Why memorable, designed client experiences create defensibility How "unreasonable hospitality" becomes the ultimate moat AI as a Force Multiplier (Not a Crutch) Why AI should augment thinking—not replace discipline How tools like Zi.ai, Spark Pad, and Halo help agents scale wisdom Using AI to clarify niche, ICP, and proprietary processes faster than ever The danger of letting AI lead instead of using it intentionally Resources & Mentions Huzi.ai – Purpose-built AI for real estate professionals Spark Pad – AI workspace for clarity, messaging, and strategy Halo – AI visibility and monitoring across ChatGPT, Gemini, Claude, Perplexity, and more CoachKitchens.ai – Custom AI tools built for Agent to CEO operators The Empty Room by Eric Post – Manifesto on wisdom, creativity, and AI Unreasonable Hospitality by Will Guidara Rick Rubin – Creativity, taste, and intuition references Final Takeaway AI isn't replacing real estate agents—but it is replacing average ones. In a world where consumers have instant access to information, the agents who win are those who bring wisdom, clarity, trust, and experience to the table. Speed and efficiency are now table stakes. Differentiation comes from insight, personalization, and the ability to guide people through complex, emotional decisions. As Eric Post makes clear, the future belongs to those who design memorable experiences, understand the AI-powered consumer, and intentionally evolve from knowledge workers into true advisors. "You can't compete with AI on speed or memory. You win by being human—by bringing wisdom, taste, and discernment." – Eric Post Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥

    59 min
  2. #753: Emotional Resilience for High-Performing Leaders with Matt Townsend

    12/24/2025

    #753: Emotional Resilience for High-Performing Leaders with Matt Townsend

    Episode Overview In this episode, John Kitchens sits down with Dr. Matt Townsend for a powerful, reflective conversation on emotional resilience, leadership maturity, and what high performers must leave behind to move forward. As the pace of business accelerates and uncertainty continues to rise, John and Matt unpack why most leaders feel overwhelmed—not because they lack ability, but because they're carrying outdated thoughts, unhealthy emotions, and destructive habits into the future. This episode is a deep dive into growth through subtraction: letting go of what no longer serves you so you can step into clarity, confidence, and CEO-level leadership. If you're heading into a new season of business or life and feeling stuck, this conversation will help you reset, refocus, and lead with intention. Key Topics Covered Why Everything Feels Faster (and Heavier) The acceleration of business, information, and expectations How "snacking culture" and constant noise erode focus and clarity Why overwhelm is often a signal—not a failure Leaving Behind Unhelpful Thoughts Common limiting beliefs leaders carry into every year: "I have to do it all myself" "My team can't perform" "I'm not good enough for this market" Why you can't solve problems at the same level of thinking that created them Identifying the thoughts you're most embarrassed to admit—and why those matter most Emotions, Energy, and Leadership Impact How unresolved emotions leak into tone, body language, and presence Why untransformed pain always gets transmitted to others Understanding the "second arrow": how emotional reactions cause more damage than the event itself Breaking the Loop: Thoughts → Feelings → Actions How feelings make thoughts permanent Why repeated emotional associations create stuck patterns Learning to separate events from identity and meaning The Observer Mindset The difference between being your thoughts vs. observing them Why awareness creates power and choice How emotional resiliency starts with noticing—not forcing—change Habits, Dopamine, and Self-Sabotage Cheap dopamine vs. earned dopamine How modern habits (phones, news, scrolling) quietly drain courage Why habits persist until you sit with their true cost Using mindfulness to reprioritize and dissolve unhealthy patterns Values as the Foundation for Growth Why goals without values don't stick Defining values as how you do the work—not just what you want A powerful exercise: writing what you want people to say about you on your 90th birthday Character Strengths & Sustainable Confidence Why knowing your strengths changes how you show up as a leader Using strengths as superpowers—not trying to "fix" weaknesses How self-awareness fuels confidence, resilience, and clarity Leadership Is Not a Solo Sport Why growth rarely happens in isolation The importance of mirrors, mentors, masterminds, and accountability How collaboration accelerates awareness and shortens the learning curve Resources & Mentions AuthenticHappiness.org – VIA Character Strengths Assessment Unwinding Anxiety by Judson Brewer Deep Work by Cal Newport Concepts from emotional resiliency, mindfulness, and cognitive diffusion John Kitchens Executive Coaching → https://johnkitchens.coach Final Takeaway You don't move forward by adding more—you move forward by letting go. When leaders release unhelpful thoughts, unresolved emotions, and unhealthy habits, they reclaim energy, clarity, and agency. True growth doesn't come from forcing change, but from awareness, values-driven action, and choosing to lead from your highest self—not your survival instincts. Happy Holidays everyone. "If you can observe your thoughts and feelings, you are not them—and that's where real power begins." Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥

    44 min
  3. #752: The Leadership Flywheel: How to Build a Self-Managing Team That Scales Without You

    12/19/2025

    #752: The Leadership Flywheel: How to Build a Self-Managing Team That Scales Without You

    Episode Overview In this episode of the John Kitchens Coach Podcast, John Kitchens and Joel Perso close out the Agent to CEO six-part series by unpacking the final and most critical milestone: The Leadership Flywheel. This conversation is all about building a self-managing, self-sustaining team—one that doesn't rely on you as the bottleneck. John and Joel break down how elite leaders design lean organizational structures, recruit true A-players, and create leadership development systems that generate momentum instead of burnout. If you've ever felt trapped by your team, overwhelmed by people decisions, or unsure how to scale without chaos, this episode delivers the blueprint for moving from operator to architect—and leading at the CEO level. Key Topics Covered The Leadership Flywheel Explained What a flywheel really is—and why leadership must create momentum, not friction Why teams fail when leadership systems aren't intentional How leaders move from "doing" to designing the business Designing a Lean, Modern Org Structure Using the Functional Accountability Chart (FAC) to separate people from roles Why you must define functions before hiring humans How AI-first thinking reshapes org design and eliminates unnecessary roles A-Players, Defined What an A-player actually is (and what they are not) Why "job done 90% of the time within the pay range" is the real standard How resourcefulness separates high performers from everyone else AI, VAs, and Fractional Talent The correct order: AI → VAs → Fractional → Full-time Why hiring out of pain creates long-term damage How modern leaders raise the talent ceiling while lowering overhead Scorecards, Agreements, and Ownership Why expectations fail—and agreements win How data-driven scorecards eliminate ambiguity Creating clear ownership so leaders stop rescuing their team Leadership Development That Scales Why leadership isn't just for managers—it's for everyone Creating micro-leadership opportunities inside your organization The power of daily wins, public accountability, and cultural ownership Preventing Burnout in A-Players Why C-players burn out A-players faster than workload How to identify when roles need to split before performance drops Monitoring hours, opportunity alignment, and growth paths Resources & Mentions The Agent to CEO Framework Functional Accountability Chart (FAC) Honey Badger Nation John Kitchens Executive Coaching → JohnKitchens.coach Concepts from Jim Collins, Patrick Lencioni, David Marquet Final Takeaway You don't scale by hiring more people—you scale by designing better leadership systems. The Leadership Flywheel isn't about control. It's about clarity, ownership, and momentum. When leaders design the structure, recruit intentionally, and develop leadership at every level, the business stops relying on them—and starts growing without them. "You can't build a self-sustaining business without developing leaders. That's the flywheel." – John Kitchens Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥

    55 min
  4. #751: The Leadership Playbook Behind Sustainable Scale with Brett Sikora

    12/16/2025

    #751: The Leadership Playbook Behind Sustainable Scale with Brett Sikora

    Episode Overview: In this episode, John Kitchens welcomes back powerhouse leader Brett Sikora for a deep, real-world conversation on intentional growth, leadership decisions, and scaling without chaos. Recorded nearly five years after Brett's first appearance during the height of COVID lockdowns, this conversation reflects on the pivotal moments that shaped his brokerage's evolution—from doubling down during uncertainty to building one of the most stable, scalable, and culture-driven organizations in the country. Brett breaks down how real growth doesn't come from chasing shiny objects or expanding out of ego, but from clarity around avatar, disciplined recruiting, financial visibility, and relentless focus on developing leaders who create leaders. If you're a team leader, broker-owner, or agent thinking about growth, mergers, or expansion, this episode delivers hard-earned lessons you can apply immediately. Key Topics Covered Growing Through Uncertainty How Brett leaned into opportunity during COVID instead of playing defense Identifying the right buyers and agents when the market feels unstable Why growth during hard times creates long-term leverage Intentional vs. Accidental Team Growth Why most teams grow by accident—and why that kills profitability The dangers of recruiting without a clear avatar How Brett filters agents before they ever join the organization Recruiting With Standards Why part-time and misaligned agents drain leadership energy The numbers behind effective recruiting conversations How saying "no" protects culture, profitability, and leadership focus Leadership, Coaching & One-on-Ones Why systems don't replace leadership The real power of one-on-one coaching conversations Shifting from leading agents to developing leaders who create leaders Profitability & Financial Clarity Understanding P&Ls before scaling or merging The hidden costs inside team growth Why knowing your numbers is non-negotiable for CEOs Expansion: When It Works—and When It Doesn't The mistakes Brett made expanding too early Why most expansions lose money before they make sense How to evaluate markets, leadership, and density before expanding The difference between a "sexy idea" and a smart decision Culture, Vision & Long-Term Scale Protecting A-players by not tolerating B- and C-players Why leadership energy must be invested where it compounds Building an organization where agents can achieve their biggest goals Resources & Mentions Expert Mentors Live John Kitchens Executive Coaching → https://johnkitchens.coach Concepts referenced: Intentional recruiting & avatar clarity Leadership development through coaching Financial discipline and P&L awareness Expansion strategy vs. ego-driven growth Final Takeaway Growth doesn't come from adding more people—it comes from making better decisions. The teams that win long-term are led by CEOs who know when to say no, who they're building for, and how to invest their time where it creates the most leverage. Expansion, recruiting, and scale only work when they're rooted in clarity, leadership, and discipline—not ego. "If it's not a hell yes, it's a no. And knowing when to say no might be the most powerful leadership skill you have." Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥

    46 min
  5. #749: Leading With Passion: The Real Estate Leadership Playbook with Will Mahan

    12/11/2025

    #749: Leading With Passion: The Real Estate Leadership Playbook with Will Mahan

    Episode Overview In this powerhouse episode, John Kitchens sits down with Oklahoma City powerhouse and brokerage owner Will Mahan for a raw, real, and revealing conversation about leadership, obsession, building culture, and the evolution every top-producing agent must go through to truly become a CEO. Will takes us through his 15-year journey—from life insurance to top-tier real estate producer, to team leader, to eXp influencer, and now the founder of a rapidly growing hybrid brokerage built around entrepreneurship, investing, and true wealth creation. He breaks down why most agents stall out, why leadership matters more than ever, and how to build a business that aligns with your strengths, your energy, and your long-term vision. If you're craving clarity on scaling, culture, leadership, and building a business that actually gives you time, money, and location freedom, this episode will hit you right between the eyes. Key Topics Covered Will's Origin Story & Early Pivots How selling life insurance built the foundation for his real estate success Why obsession—not interest—is the real separator in this industry The mentors who shaped his business mindset and leadership style The CEO Shift: From Hustling to Building a Business How Will realized "commission checks" weren't the same as "building a business" The mindset traps that hit agents once they reach $250K… $500K… and even $1M GCI Why ego is the silent killer of progress Leadership, Culture, and Obsession The difference between being interested, committed, and obsessed Why humility is the single greatest leadership trait What Will looks for in mentors and why "yes-men" are dangerous The Decision to Launch His Own Brokerage The strategic thinking behind leaving eXp How he identified a massive gap in the OKC market The rise of the Hybrid Agent and why his brokerage attracts entrepreneurs, investors, and multi-cultural talent Building a culture where agents learn flipping, BRRRR, private money, and wealth-building methods—not just how to get commissions Why Most Agents Never Grow—Even at 7 Figures The harsh truth: agents stop doing what got them to success The false comfort of leverage when you don't reallocate your time correctly How agents accidentally sabotage their growth by abandoning the fundamentals Pruning for Growth: Cutting 30% of His Brokerage Why Will intentionally reduced his agent count to increase production The dramatic results: double the transactions with fewer agents What his top 25 agents do that the others don't: They show up They take notes They stay coachable They stay consistent The Heart of the Business: People, Passion, Purpose – Why leading with energy and passion fuels culture – The fulfillment that comes from watching agents become wealthier, empowered, and confident – How to create a business that supports your life—not the other way around Resources & Mentions – The Need to Lead by Dave Berke – Extreme Ownership by Jocko Willink & Leif Babin – Agent to CEO Coaching Framework – John Kitchens Executive Coaching → JohnKitchens.coach Final Takeaway You don't build a real estate business by accident—you build it with clarity, consistency, leadership, and obsession. As Will demonstrates, the path to real freedom comes from knowing who you are, what energizes you, and building the business that aligns with that vision. "Show up with passion. Show up with energy. If you pour into your people, they'll run through a brick wall for you." – Will Mahan Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥

    49 min
  6. #748: Breaking Through Your Biggest Real Estate Roadblocks

    12/05/2025

    #748: Breaking Through Your Biggest Real Estate Roadblocks

    Episode Overview In this another powerful guest episode, John Kitchens takes the hot seat for a deep dive into the real roadblocks holding agents back from real success. This conversation unpacks the journey from overwhelmed producer to intentional CEO — and why most agents stay stuck far longer than they should. John opens up about his early days in real estate, the tough lessons learned through market crashes, building and scaling brokerages, and how escaping "hero mode" transformed everything. He breaks down the exact mindset shifts, business models, and strategic frameworks agents must adopt if they want real freedom — not just another job disguised as a business. From hiring mistakes and bottlenecks to leadership identity and the future of AI-driven consumer behavior, this episode is a blueprint for any agent ready to scale with clarity, systems, and confidence. This is the episode that will challenge how you think — and change how you run your business. What You'll Learn in This Episode John's Real Estate Origin Story How a chance introduction to Jay Kinder changed the trajectory of his life What he learned from operating in both small-town and mega-market environments Why tough markets (like 2007–2011) built the muscle that made long-term success possible The Agent-to-CEO Shift The mindset move from salesperson → business owner Why clarity, forecasting, and financial visibility matter more than "hustle" Understanding your "freedom number" and the Perfect Day framework The Biggest Roadblocks Agents Face How skipping steps creates collapse later Why most agents actually have a talent problem, not a lead problem Understanding the Theory of Constraints and using bottlenecks to guide growth Building a Business That Scales How proven systems (not heroics) remove you from production Why agents should leverage VAs, AI, and the global workforce What "unique ability" means — and how it decides who you should hire next Team Building Mistakes Most Leaders Make Hiring out of pain instead of strategy Jumping too fast without a clear role or process How to time your first and second key hires Behind the Move to eXp Realty The breakfast that changed everything — sitting across from Glenn Sanford How John, Jay Kinder, and Al Stasek hit their 10-year vision in 18 months Why eXp's platform, flexibility, and long-term sustainability matter The Future of Real Estate Why agents must become knowledge-based experts, not order-takers How AI will change consumer behavior — and what pros must do now Why adaptability, trust, and content leadership will dominate the next 5 years Resources & Mentions CoachKitchens.ai — AI-powered real estate business systems John Kitchens Executive Coaching → JohnKitchens.coach The Goal by Eli Goldratt — Theory of Constraints Who Moved My Cheese? — Adaptability mindset The Perfect Day exercise by Frank Kern Final Takeaway You can't scale chaos. If you want real freedom — financial and lifestyle — you must think, act, and decide like a CEO. That means knowing your numbers, identifying your constraints, and building a business that uncovers opportunities instead of chasing transactions. "Skipping steps only presents the illusion of speed." — John Kitchens Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥

    54 min
  7. #747: From Agent to CEO — The Coaching Mindset That Builds Scalable Real Estate Businesses

    12/03/2025

    #747: From Agent to CEO — The Coaching Mindset That Builds Scalable Real Estate Businesses

    Episode Overview In this special guest appearance on the Career Coaching Secrets Podcast, John Kitchens sits down with host Kevin to unpack his 20-year journey from defaulting into real estate… to leading one of the most recognized residential real estate coaching platforms in North America. John shares how growing up in a coach's home shaped his belief that "great coaches collapse time, see around corners, and become the catalyst for transformation." This episode pulls back the curtain on what it truly takes to coach top producers, scale a real estate business, escape production, and step into the CEO role. It's raw, transparent, and loaded with practical wisdom for coaches, entrepreneurs, and real estate leaders. Whether you're building a business, growing a team, or navigating your own coaching journey, this conversation gives you the frameworks, principles, and mindset to operate at a higher level. Key Topics Covered John's Origin Story & Coaching DNA Growing up in a coach's household and learning early how environment shapes beliefs Why every transformation in life can be traced back to a great coach His unexpected entry into real estate in 2004 and scaling a team in a tough market Building a dominant Oklahoma team that captured 20%+ market share From Agent to CEO — The Evolution of a Coaching Business The messy reality of walking into a "successful" business with zero systems Why sales and marketing will get you to $1M… but systems and structure get you to the next million How the 2007–2009 market crash forced John into the trenches and sharpened his leadership The creation of a high-level mastermind for teams doing $1M+ GCI The Three Pillars of Escaping Production John breaks down the foundational elements required to move from agent → CEO: 1. Strategy (Theory of Constraints) Understanding the real problem, identifying bottlenecks, and applying force where it matters. "Strategy is solving the right problem that moves you closer to your goals." 2. Value Proposition Why you must be the painkiller—not the vitamin. "In the absence of value, people always question price." 3. Knowing the Math How real estate agents get stuck because they don't understand financials, margins, or cost of sales. "You cannot grow what you cannot measure. Numbers scream." The Reality of Coaching Engagements Why coaching is an investment, not an expense Why clients eventually cancel—and why coaches must not take it personally The difference between coaching and training What it takes to coach the whole person, not just the business Pricing, Models & the Future of Coaching Why John believes pricing must reflect confidence + ROI The danger of pricing too low or too high How John uses percentage-of-revenue coaching for deeper partnership Why the next evolution of coaching blends human leadership with AI-powered thinking partnerships The Biggest Challenges Coaches and Agents Face Today Overwhelm from AI, noise, and uncertain markets Lack of clarity leading to procrastination Why many entrepreneurs are "frozen" instead of fighting or fleeing "Procrastination is usually the result of a lack of clarity." Resources & Mentions Who Moved My Cheese? – Spencer Johnson Simple Numbers – Greg Crabtree Choose Your Enemies Wisely – Patrick Bet-David The Motive – Patrick Lencioni CoachKitchens.ai – AI-powered coaching framework John Kitchens Executive Coaching → JohnKitchens.coach Final Takeaway Coaching isn't about tactics—it's about transformation. Your business can't outgrow you. Your leadership is the ceiling. And clarity will always beat hustle. As John puts it: "If you can transform yourself, your business has no choice but to transform with you." Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥

    46 min
  8. #746: The Profit Engine Blueprint — Turn Your Real Estate Business Into a Predictable Growth Machine

    11/28/2025

    #746: The Profit Engine Blueprint — Turn Your Real Estate Business Into a Predictable Growth Machine

    Episode Overview In Part 4 of the Power Hour Series, John Kitchens and Joel Perso deep-dive into one of the most pivotal milestones of the entire framework—the Profit Engine. If Milestone 1 gave you clarity, Milestone 2 charted your course, and Milestone 3 upgraded your thinking… this is where you finally start architecting the business machine that will free you from the transaction treadmill. John and Joel break down how to build a team-driven, financially sound, scalable real estate business that no longer depends on your personal production. They unpack the four foundational pillars of the Profit Engine—Economic Model, Value Promise, Lead Magnets, and Delivery Model—and show you how each piece fits into the bigger Agent to CEO flywheel. This episode is pure gold for agents, team leaders, and entrepreneurs who want predictable growth, stronger margins, and a business model that actually produces freedom—not burnout. Key Topics Covered 1. The Profit Engine Explained Why this milestone determines whether you grow into a true CEO—or stay stuck as an average frustrated agent (AFA). Why stepping out of production requires a profitable and predictable model—not hope, not hustle. How to think like an architect designing a machine, not a salesperson chasing the next deal. 2. The Economic Model: "Math Must Math" How to design a business that remains profitable as you remove yourself from production. The truth about margins—and why most teams fail because they don't understand cost of sales. Why top-line revenue is vanity, but profit is sanity. Target margins, compensation philosophy, and how to avoid the trap of 75/25 agent splits. Why most agents never escape production because their economic model makes it mathematically impossible. Books mentioned: Simple Numbers, Straight Talk, Big Profits (Greg Crabtree) Profit First (Mike Michalowicz) Psychology of Money (Morgan Housel) 3. The Promise: Your Value Proposition to the Market "Businesses compete on promise… and survive on the promises they keep." How to define the ONE major pain your ideal client has—and the solution only you provide. Why your value proposition must work for two audiences: Buyers & Sellers Agents How to craft your "Only We…" statement that separates you from every other agent with a business card. 4. The Magnet: Creating Consistent Lead Flow Why picking ONE channel first prevents "half-built bridges." How to build hooks, stories, and offers that attract your ideal client. Why missing CTAs are the #1 reason agents' marketing fails. The metrics you MUST track to know if marketing works (and what to ignore). 5. The Delivery Model: The Promise Kept How to map the 5–7 step client journey that delivers a world-class experience. The secret to scaling: roles, handoffs, and accountability. Why every stage needs a commitment and a deliverable. How your service model drives advocacy, referrals, and repeat business. 6. The Agent to CEO Flywheel Why every milestone fuels the next—and why momentum is everything. Why losing momentum is 10x harder to rebuild than it is to maintain. The leadership principles needed to avoid complacency as you scale. Books mentioned: The Need to Lead by Dave Berke. Resources & Mentions Simple Numbers, Straight Talk, Big Profits – Greg Crabtree Profit First – Mike Michalowicz Psychology of Money – Morgan Housel The Need to Lead – Dave Berke The Motive – Patrick Lencioni Choose Your Enemies Wisely – Patrick Bet-David The Fifth Discipline – Peter Senge CHSA / CHBA Certifications CoachKitchens.ai (AI-powered business assistant) Honey Badger Nation Final Takeaway If you want freedom, you must build the machine. The Profit Engine is the blueprint for predictable, scalable, team-driven revenue—so you can step out of production without your business falling apart. As John says: "Words talk. Numbers scream. If you don't know your numbers, you don't know your business." Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥

    59 min
See All (752)

Trailer

5
out of 5
9 Ratings

About

The John Kitchens Podcast Experience is your essential guide to unlocking 7-figure success in your real estate journey. Hosted by one of the most sought-after real estate coaches, John Kitchens. He brings over 20 years of experience and insights to help you create significant breakthroughs in the real estate market. With a blend of inspiring personal stories and enlightening interviews with industry leaders, this podcast aims to spark your ambition and equip you with the knowledge to elevate your real estate business. Each episode is packed with clarity, confidence, and the tools to turn your real estate business into a thriving empire.

Information