Coffee N° 5 with Lara Schmoisman Lara Schmoisman

Explore the essence of modern publicity with Coffee N° 5's latest episode! Join Lara and industry expert, Robin Doyle, as they navigate the evolving role of publicists, the crucial link between creativity and trend awareness, and the art of being PR-ready. Discover why not everyone can step into the shoes of a publicist, and discover the intricate relationship between ROI and PR. Whether you're considering a new publicist or looking for insights into the challenges of the industry, this episode is your essential guide. Tune in now for a dose of industry wisdom and inspiration!

We'll talk about:
What do publicists do and how the role has changed over the yearsThe importance of creativity and trend awarenessWhat it means to be PR-readyWhy not everyone can be a publicistThe relationship between ROI and PRThe challenges of choosing a new publicistFor more information, visit Charmed PR's Website.

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Instagram: @laraschmoisman

Facebook: @LaraSchmoisman
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Learn about Cindy Marshall’s journey into the heart of retail on Coffee N° 5's latest episode. Explore the connection between physical and digital retail spaces and learn how Cindy's expertise in-store operations and e-commerce can help your brand. Explore the evolving landscape of digital marketing, tailored mailers, and innovative tools designed to draw customers into the store. Join us as we explore the skills you’ll need to thrive in the new digital retail space.

We'll talk about:
Cindy’s journey into retailThe link between the physical and digital retail spaceHow digital marketing is adapting to the modern consumerThe skills required to navigate store operations and e-commerceThe tools needed to get people into the storeHow to tailor mailers to your brand’s digital needs For more information, visit SHINE Strategy's Website.

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Instagram: @laraschmoisman

Facebook: @LaraSchmoisman
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Join Lara and Nicole Collins on Coffee N° 5 as they explore the secrets of text commerce while sharing Nicole's journey into this innovative world. Learn about the challenges of pioneering text commerce infrastructure and discover lessons from China’s use of this technology. Learn to navigate the evolving landscape of text commerce and embrace the promise it holds for your business. Tune in for insights on innovation, challenges, and the transformative power of text commerce in today's digital age.

We'll talk about:
How to navigate text commerceNicole’s journey into her current role The challenges of  creating text commerce infrastructureLessons Western brands can take from the East’s use of text commerceInnovative changes in the text commerce spaceThe opportunities and challenges that come with being firstUnderstanding the promise that text commerce has for businessesFor more information, visit 213 Deli's Website.

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Instagram: @laraschmoisman

Facebook: @LaraSchmoisman
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Learn more about the world of product creation and branding on Coffee N° 5's latest episode! Join host Lara and guest Kimberly Shenk, CEO of Novi, as they explore the ins and outs of ingredients, navigating formulae, and the product development process. 
Gain invaluable tips on finding a formulator and store as a small brand while unraveling the costs of exploring ingredients and formulation. Discover why knowing your brand's direction is pivotal for your ingredient checklist, and the intricate connection between product formulation, branding, and the market. 
Tune in for expert insights that will transform your approach to sustainable, consumer-conscious innovation!

We'll talk about:
The ins and outs of ingredients How to navigate formulae and the product development processTips for finding a formulator and store as a small brandThe cost of exploring ingredients and product formulationWhy knowing where you want to take your brand is crucial for your ingredient checklistThe connection between product formulation, branding, and the marketFor more information, visit Novi's Website.

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Instagram: @laraschmoisman

Facebook: @LaraSchmoisman
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Discover expert strategies for reactivating dormant audiences and learn how these tactics inspired the launch of Dean Ginsberg's groundbreaking company. Uncover the astounding success rate of email marketing and the undeniable value of direct communication with your audience. Explore the importance of intentionality in crafting email marketing campaigns and gain insights into what to focus on in each message to your audience. Plus, unlock essential tools for tracking and improving your brand's reach through email marketing, and harness the power of different forms of data to grow your email list. Tune in now to Coffee N° 5 for actionable tips and invaluable advice from industry leader Dean Ginsberg.

We'll talk about:
Strategies for reactivating dormant audiences and how these strategies led to the launch of Dean’s companyThe success rate of email marketingThe value of direct communication with your audienceThe importance of being intentional when crafting email marketingWhat to focus on in each email to your audienceEssential tools for tracking and improving your brand’s reach with email marketingDifferent forms of data and how to use it to grow your email list
For more information, visit Winback's Website.

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Also, follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman
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Discover the secrets to navigating the event space and mastering collaboration in the latest episode of Coffee N° 5. Join host Lara and special guest Iryna Kremin as they explore how international events can elevate brands, offering invaluable learning opportunities. Learn how to tailor events to work for your brand and why it's essential to think beyond retailer attention. Find out the importance of adding a unique twist to events and brand establishment. Tune in for expert insights on making events a key driver of brand growth and success.

We'll talk about:
How to navigate the event space and the intricacies of collaborationWhat brands can learn at international eventsHow to make events work for your brandThe importance of looking beyond retailer attention when growing your brandWhy it’s crucial to do everything, from events to establishing your brand, “with a twist”For more information, visit INNOCOS's Website.

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Also, follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman


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