Coffees and Content

Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies

Coffees & Content: No-Fluff Social Media & Marketing Insights If you want straight-to-the-point social media and digital marketing insights that actually move the needle, you’re in the right place. I’m Loren Tomlinson — founder of The Social Collective, international speaker, and social media strategist. I’ve built a multi-six-figure agency helping brands grow online, and now I’m sharing everything I’ve learned to help creators, brands, and business owners thrive in the digital space. In Coffees & Content, you’ll get bite-sized, no-BS strategies, real talk on social media trends, and expert insights to help you stay ahead, scale smarter, and make marketing work for you. Expect the latest platform updates, must-know strategies, and behind-the-scenes insights from industry experts — all delivered in a way that’s easy to digest and instantly actionable. So grab a coffee, hit play, and let’s dive in. ☕ Follow & connect: @coffeesandcontentpod & @loren_thesocialcollective

  1. EPISODE 1

    Coffees & Content is BACK ... and with a brand new intro for Season 3! 🚀🎙️

    Coffees & Content is back, and Season 3 is kicking off TOMORROW (March 5th 2025)! This season, we’re diving deeper into social media and digital marketing, bringing you actionable strategies, expert insights, and the latest trends to help you grow your brand and business. Whether you're a business owner, marketer, or content creator, this is your go-to podcast for making smarter marketing moves. Expect real talk, no fluff, and high-impact conversations with some of the best in the industry — plus the marketing updates you actually need to know. Make sure to subscribe and turn on notifications so you don’t miss a single episode. First drop happens tomorrow — get ready! 📅 Season 3 launches March 5, 2025 🎧 Available on Spotify, Apple Podcasts, and everywhere you listen 📲 Follow for updates: @coffeesandcontentpod & @loren.thesocialcollective Have a question? Click here to send it to me! Stay Connected: Website: www.coffeesandcontentpod.com Instagram: @coffeesandcontentpod Facebook Community: @coffeesandcontentpod Substack: https://coffeesandcontent.substack.com/ Watch on YouTube: Coffees & Content Have a marketing question? Email hello@coffeesandcontentpod.com Loved this episode? Leave a review - it would mean the world!! If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

    1 min
  2. EPISODE 1

    How to Build an Authentic Brand That Converts in 2025

    Welcome to Season 3 of Coffees & Content. After two high-impact seasons, we’re back with even bigger insights, expert guests, and strategies to help you stay ahead in digital marketing. This season, we’re cutting through the noise and focusing on real, results-driven marketing strategies. No fluff, no hype — just actionable insights that work. In This Episode: Recap from the Social Summit: What’s shaping content strategies in 2025The Power of Personal Branding: Why your brand should be lived, not builtUGC vs. EGC: Why Employee-Generated Content is becoming a major marketing moveLong-Form Content’s Comeback: How depth and storytelling drive engagementThe Algorithm vs. Your Audience: The only metric that actually leads to salesThe Truth About Followers: Why audience size doesn’t equal business successThis is just the beginning. Season 3 will be packed with deep dives into personal branding, digital strategy, AI, and content that converts, plus exclusive interviews with leading industry experts. Have a question? Click here to send it to me! Stay Connected: Website: www.coffeesandcontentpod.com Instagram: @coffeesandcontentpod Facebook Community: @coffeesandcontentpod Substack: https://coffeesandcontent.substack.com/ Watch on YouTube: Coffees & Content Have a marketing question? Email hello@coffeesandcontentpod.com Loved this episode? Leave a review - it would mean the world!! If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

    29 min
  3. How to Build a Powerful Personal Brand on LinkedIn with Rosie Chong

    EPISODE 2

    How to Build a Powerful Personal Brand on LinkedIn with Rosie Chong

    Is LinkedIn just for job seekers? Not anymore. If you’re still thinking of LinkedIn as a corporate resume platform, you’re missing out on one of the biggest personal branding and content marketing opportunities. This week on Coffees & Content, I sit down with Rosie Chong, a LinkedIn powerhouse with over 62,000+ followers, a personal branding strategist, and a go-to expert for professionals who want to stand out in the digital world. We’re breaking down exactly how to build a personal brand on LinkedIn, attract opportunities, and turn engagement into real business growth — even if you’re still working a 9-to-5. In This Episode, We Cover: Why LinkedIn is the most underrated platform for personal branding (and how to leverage it now)The biggest myths about LinkedIn marketing (and why most people get it wrong)How to position yourself as a thought leader and build credibility—even if you’re just starting outWhat kind of content actually performs on LinkedIn (it’s NOT just polished corporate updates)The power of storytelling in personal branding and why it’s your competitive edgeHow to grow your LinkedIn audience without spending hours on the platformThe secret to balancing a full-time career while building a brand (without burnout)How LinkedIn can open doors to career opportunities, brand deals, and business growthIf you’ve been waiting for the right time to start building your personal brand, this is it. Connect with Rosie Chong: LinkedIn: Rosie ChongWebsite: www.rosiechong.com.auTikTok & Instagram: @rosiechongHave a question? Click here to send it to me! Stay Connected: Website: www.coffeesandcontentpod.com Instagram: @coffeesandcontentpod Facebook Community: @coffeesandcontentpod Substack: https://coffeesandcontent.substack.com/ Watch on YouTube: Coffees & Content Have a marketing question? Email hello@coffeesandcontentpod.com Loved this episode? Leave a review - it would mean the world!! If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

    37 min
  4. EPISODE 3

    The Visibility Formula: How to Get Seen, Trusted & Converting Faster

    Are you creating great content but struggling to get it seen by the right people? You’re not alone. One of the biggest challenges business owners face is getting consistent visibility without feeling like they need to post 24/7 or chase vanity metrics. In this episode of Coffees & Content, I’m breaking down my 3-Part Visibility Formula — the exact framework I’ve used to grow The Social Collective from a solo business to a thriving marketing agency with international clients. This isn’t just about posting more. It’s about getting strategic, intentional, and making sure every piece of content works for you. So if you’ve been asking: Why isn’t my content reaching the right people?How do I attract more dream clients without spending hours online?Do I need a huge audience to actually see results?This episode is exactly what you need. Plus, I’ve got some big updates — we now have a Coffees & Content website, newsletter, and Facebook community so you can connect with other listeners, get deeper insights, and be the first to know about exclusive content. In This Episode, We Cover: The 3-Part Visibility Formula: Engagement, Consistency & AuthorityWhy posting more doesn’t equal more visibility (and what actually works)The #1 mistake business owners make when trying to grow onlineThe truth about going viral vs. creating real, lasting impactHow to position yourself as an authority in your industry (so your audience trusts you instantly)The engagement strategy that skyrocketed my content reach—without spending hours onlineThe difference between visibility and credibility—and how to have bothHow to convert visibility into actual business growthIf you’re ready to stop feeling invisible and start building a brand that gets recognized, trusted, and chosen — this episode is for you. Have a question? Click here to send it to me! Stay Connected: Website: www.coffeesandcontentpod.com Instagram: @coffeesandcontentpod Facebook Community: @coffeesandcontentpod Substack: https://coffeesandcontent.substack.com/ Watch on YouTube: Coffees & Content Have a marketing question? Email hello@coffeesandcontentpod.com Loved this episode? Leave a review - it would mean the world!! If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

    39 min
  5. Growing a Podcast & Community While Working Full-Time — with Ebony from Can I Buy You a Coffee

    EPISODE 4

    Growing a Podcast & Community While Working Full-Time — with Ebony from Can I Buy You a Coffee

    This week on Coffees and Content, I’m joined by the lovely Ebony — social media manager, podcast host, and all-round community queen. She’s the voice behind Can I Buy You a Coffee (which I’m obsessed with), and we’re chatting about building a brand and community while working full-time, staying consistent, and creating a podcast people actually want to listen to. We also dive into: The reality of podcasting (and why it’s more work than it looks)How to manage your energy and avoid burnoutCommunity vs competition — and how collaboration really does winHolding your boundaries on social mediaWhy it’s OK not to show everything onlineIf you’ve been thinking about launching a podcast, growing your personal brand, or you’re just in that busy season of doing all the things — this one’s for you. 🎧 Listen now, and don’t forget to subscribe! How to find Ebony: Eb on Social InstagramCYBYAC InstagramCIBYAC PodcastHave a question? Click here to send it to me! Stay Connected: Website: www.coffeesandcontentpod.com Instagram: @coffeesandcontentpod Facebook Community: @coffeesandcontentpod Substack: https://coffeesandcontent.substack.com/ Watch on YouTube: Coffees & Content Have a marketing question? Email hello@coffeesandcontentpod.com Loved this episode? Leave a review - it would mean the world!! If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

    43 min
  6. How to Market a Conference, Build Hype Online + Sell Out Your In-Person Event with Amy Dickinson of The Social Summit

    EPISODE 5

    How to Market a Conference, Build Hype Online + Sell Out Your In-Person Event with Amy Dickinson of The Social Summit

    In this week’s episode of Coffees & Content, I’m joined by the amazing Amy Dickinson – event strategist, marketing expert, and the founder of The Social Summit – Australia’s first conference built specifically for content creators, marketers, and brands. If you’ve ever thought about launching your own event or building a stronger in-person community around your brand, this episode is going to be your new go-to guide. Amy breaks down exactly how she used strategic marketing, content planning, and social media collaborations to turn an idea into a sold-out event with 400+ attendees – and why she didn’t rely on expensive Meta ads to make it happen. From working with micro-influencers to curating the perfect speaker lineup, we’re diving deep into the real work behind building an in-person event that actually converts and creates long-term momentum. Inside this episode, we’re talking all things: ✨ How to market an in-person event using social media  ✨ Smart strategies to drive ticket sales (even with a small audience)  ✨ The exact tools Amy used to build pre-launch hype  ✨ Creating meaningful community – before, during, and after your event  ✨ What makes a speaker lineup truly shareable  ✨ Mistakes to avoid when planning your first event  ✨ The power of merch, micro-influencers, and behind-the-scenes marketing  ✨ How to make your event content go further (think: user-generated content on autopilot) Whether you're a small business owner, a content creator, or a digital marketer wanting to bridge the online-to-offline gap, this conversation will leave you full of ideas, action steps, and so much inspiration. — 🎧 Listen now to learn: ✔ How to sell out your next event without relying on ads ✔ Why community is your biggest marketing asset ✔ The easiest way to create buzz-worthy social content ✔ What to do if you’re scared no one will show up — Connect with Amy: 📲 Instagram: @thesocialsummit and @amzdicko 🎥 TikTok: @amzdicko 🌐 Website: thesocialsummit.au — Loved this episode? Tag me on Instagram @coffeesandcontentpod with your biggest takeaway – I’d love to hear what you’re building. And don’t forget to subscribe so you never miss an episode. Have a question? Click here to send it to me! Stay Connected: Website: www.coffeesandcontentpod.com Instagram: @coffeesandcontentpod Facebook Community: @coffeesandcontentpod Substack: https://coffeesandcontent.substack.com/ Watch on YouTube: Coffees & Content Have a marketing question? Email hello@coffeesandcontentpod.com Loved this episode? Leave a review - it would mean the world!! If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

    47 min
  7. EPISODE 5

    5 Unexpected Places to Find Content Ideas When You’re Totally Stuck

    Feeling stuck and staring at a blinking cursor? You’re not alone. In this episode of Coffees and Content, I'm sharing 5 overlooked places every business owner should be mining for content ideas - even when you feel like you’ve posted everything already. Whether you're a coach, service provider, or small business owner trying to stay consistent online, this episode will show you exactly where to look when the inspiration well feels dry. From your own inbox to your testimonials, I'm walking you through content gold that's hiding in plain sight - and how to turn it into scroll-stopping posts, podcast episodes, or Reels. 🧠 What You’ll Learn: The surprising content ideas hiding in your DMs and commentsWhy your email inbox is secretly full of post-worthy contentHow everyday convos (even coffee chats) can spark your best ideasWhy repurposing old posts isn't lazy - it’s smart marketingThe hidden messaging gems inside your client testimonials🎧 PLUS: I'm sharing how I've helped TSC clients spark content ideas without needing to reinvent the wheel every single week. 🚨 BONUS: DM @loren.thesocialcollective the word STUCK and I'll send you a mini voice note with a custom content idea just for you. Have a question? Click here to send it to me! Stay Connected: Website: www.coffeesandcontentpod.com Instagram: @coffeesandcontentpod Facebook Community: @coffeesandcontentpod Substack: https://coffeesandcontent.substack.com/ Watch on YouTube: Coffees & Content Have a marketing question? Email hello@coffeesandcontentpod.com Loved this episode? Leave a review - it would mean the world!! If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

    32 min
  8. How to Build a Business Community That Lasts - with Golden Brands Founder, Lisa Macale

    EPISODE 6

    How to Build a Business Community That Lasts - with Golden Brands Founder, Lisa Macale

    In this episode of Coffees and Content, I sat down with Lisa Macale, founder of Golden Brands - a business community built for creative, service-led small business owners across New Zealand and Australia. Lisa has mastered the art of turning online connections into real, meaningful relationships - and she’s here to share exactly how you can do the same. From overcoming the fear of public speaking to building sold-out networking events across multiple cities, Lisa has built a thriving community that blends digital connection with in-person impact. This episode is packed with practical tips on: How to actually enjoy networking (even if it makes you cringe)Turning your online audience into in-person supportersBuilding a business community people want to be part ofGrowing your brand through both social media and live eventsMaking small business feel a little less lonelyWhether you're just starting out or ready to level up your network, this conversation will inspire you to show up, connect, and grow. 🎧 Press play and get ready to rethink everything you know about networking. 📍Connect with Lisa: Instagram: @goldenbrandsco Website: goldenbrandsco.com Have a question? Click here to send it to me! Stay Connected: Website: www.coffeesandcontentpod.com Instagram: @coffeesandcontentpod Facebook Community: @coffeesandcontentpod Substack: https://coffeesandcontent.substack.com/ Watch on YouTube: Coffees & Content Have a marketing question? Email hello@coffeesandcontentpod.com Loved this episode? Leave a review - it would mean the world!! If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

    37 min

Trailer

About

Coffees & Content: No-Fluff Social Media & Marketing Insights If you want straight-to-the-point social media and digital marketing insights that actually move the needle, you’re in the right place. I’m Loren Tomlinson — founder of The Social Collective, international speaker, and social media strategist. I’ve built a multi-six-figure agency helping brands grow online, and now I’m sharing everything I’ve learned to help creators, brands, and business owners thrive in the digital space. In Coffees & Content, you’ll get bite-sized, no-BS strategies, real talk on social media trends, and expert insights to help you stay ahead, scale smarter, and make marketing work for you. Expect the latest platform updates, must-know strategies, and behind-the-scenes insights from industry experts — all delivered in a way that’s easy to digest and instantly actionable. So grab a coffee, hit play, and let’s dive in. ☕ Follow & connect: @coffeesandcontentpod & @loren_thesocialcollective

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