cogcast

Cognito
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cogcast

Marketing in finance is complex. Audiences are niche, with limited time and energy to find out about new products and services. Regulation limits what companies can do. At Cognito, we specialise in working with this complicated audience. For 20 years, we've helped companies find and grow their businesses. We are an integrated PR, marketing communications and digital agency, specialising in finance, investment and technology. Our cogcast is a place to hear from our global experts on the changing way we communicate. More resources are available on cognitomedia.com

  1. 17 DIC

    Michelle Chan: Is ESG dead? The disconnect between the narrative and what’s happening in the market.

    Michelle Chan, sustainable finance and ESG reporter at The International Financing Review (IFR), discussed her career transition from Nikkei Asia to The Wall Street Journal and now to IFR. She highlighted IFR's paywall-protected business model and shared her thoughts on the future of ESG including the potential impact of the incoming Trump administration.

    17 min

  2. 6 DIC

    Rachel Curry: Freelance Success, AI Reporting, and Cutting Through Corporate Jargon

    Rachel Curry, a freelance reporter contributing to CNBC and Observer, discussed her journey into freelancing, emphasizing the importance of pitching to editors and building relationships. She highlighted the challenges of standing out amidst numerous pitches and the value of relevant, non-trite stories, particularly in tech and AI. Curry also announced her upcoming newsletter, "Acronym," set to launch in December 2024, which aims to cut through corporate jargon and focus on impactful, candid stories. She noted the shift towards newsletters and the evolving media landscape, including her teaching journalism in Australia, which now includes multimedia forms like TikTok and podcasts.

    17 min

  3. 22 OCT

    Oliver West: The news cycle moves too fast in the capital markets for general pitches – let’s get to the point

    Global Capital’s U.S. Bureau Chief Oliver West joins Cogcast to discuss the delicacies of banker-source relationships, reporting on the capital markets and the value in speaking with the trade media – despite the paywalls. In this latest episode, Olly talks about his career journey from covering Latin American bonds to the U.S. ABS market as well as how he prefers to work with sources and the balance between on the record and on background when covering the capital markets.

    29 min

  4. 1 OCT

    Siddharth Cavale: The pressure of writing headlines, what it takes to get into Reuters, and what is Summerween

    From his early days writing headlines in India to his current role as US e-commerce and retail correspondent at Reuters, reporting on big business in the U.S. Siddharth Cavale puts into context the global trends that bring goods to your stores. In the latest episode of Cogcast, Siddharth shares his career journey at Thomson Reuters with Account Director and former reporter Larissa Padden, as well as how he prefers to work with sources and what it takes to be included in his stories. Siddharth also discusses the global impacts that dictate what appears in stores and when items hit the shelves.

    29 min

  5. 16 SEPT

    The intersection of AI, data and client-centric innovation in Asset Management with Andrew Kerry, CEO of Foxon Media

    TSAM New York is the premier event, convening the leaders of Asset Management. Andrew Kerry, CEO of Foxon Media, joins Vanja Lakic for a conversation on this year’s event themes, headline speakers and what’s next for the conference. From AI, data and client-centric innovations, dive into the latest episode of Cogcast for a glimpse of the prominent themes and technologies moving the Asset Management space.

    15 min

  6. 6 SEPT

    Navigating Wealth Management: Independence, Innovation, and Industry Trends with Toby Salinger

    In this episode of Cogcast, Michaela Morales, Cognito’s in-house wealth management expert, sits down with Toby Salinger, Chief Correspondent at Financial Planning, to explore the evolving landscape of wealth management. They dive into the rise of independent advisors, the ongoing wave of industry consolidation, and how private equity is reshaping the sector. Toby shares insights on the increasing integration of tax planning into wealth management, the game-changing role of AI and technology, and the latest investment trends in a volatile market. Whether you’re a financial advisor or simply interested in the future of wealth management, this episode is packed with valuable takeaways.

    27 min

  7. 25 JUL

    Jane McManus: Women in sports are finally having a moment and newsjacking the Olympics

    From her days reporting on ESPN to teaching the next generation of reporters, Jane McManus has witnessed how both the sports industry and journalism’s role in world have evolved first-hand. In the latest episode of Cogcast, Jane shares her career journey within sports with Account Director – and former student – Vanja Lakic, from her early days covering The Jets, the social media’s democratization of information, and her upcoming book on how women’s sports are finally getting their due. Jane also shares, as a veteran sports journalist, unique angles on covering the upcoming Paris Olympics and how AI could have been used in the lead-up to the global event.

    27 min

  8. 11 JUL

    James Faris: Economic dichotomies and pitching advice for PR professionals

    Every second counts. James Faris Senior Investing Reporter at Business Insider stresses the importance of a more discerning focus when pitching. Investing your time in strategic outreach can lead to better results that require less work. Find more about his journey and what he’s currently reporting on in the newest episode of Cogcast with Account Director Larissa Padden.

    26 min
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Acerca de

Marketing in finance is complex. Audiences are niche, with limited time and energy to find out about new products and services. Regulation limits what companies can do. At Cognito, we specialise in working with this complicated audience. For 20 years, we've helped companies find and grow their businesses. We are an integrated PR, marketing communications and digital agency, specialising in finance, investment and technology. Our cogcast is a place to hear from our global experts on the changing way we communicate. More resources are available on cognitomedia.com

Información

  • Creador
    Cognito
  • Años de actividad
    2020 - 2024
  • Episodios
    24
  • Clasificación
    Apto
  • Copyright
    © Copyright 2024 Cognito
  • Mostrar sitio web
    cogcast

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