Cold Messaging That Doesn't Suck: How to Turn DMs into Real Connections To Grow Your Business

In this episode of This Mother Means Business, Laura shares a recent experience with a cold DM that went very wrong—and what we can learn from it. She breaks down why many cold outreach strategies fail and offers insights on how to do it right. Laura dives into the essentials of building genuine connections and how cold messaging, when done thoughtfully, can be a powerful tool to expand your network and foster community. Tune in to learn how to use cold DMs effectively, with actionable tips for adding care, personalization, and purpose to each interaction.

Key Takeaways:

• Cold messaging can work if it’s focused on building real connections.
• Personalization is essential; avoid generic templates.
• Engagement should come before outreach—show genuine interest.
• Cold DMs work best with clear reciprocity and alignment.
• Treat digital interactions as real human connections, not just transactions.
• Make it a relationship-first approach rather than a pitch-first approach

Chapter Highlights:

• [00:00] – Introduction to Cold Messaging
• [02:53] – Why Personalization Matters in Outreach
• [05:47] – Building Genuine Connections Through Cold DMs
• [08:31] – Top Strategies for Cold Messaging Success
• [11:47] – Making Digital Interactions More Human
• [13:28] – Wrap-Up and Final Thoughts

Sound Bites:

• "Cold messaging can be effective if done right."
• "Don’t copy and paste; be personal."
• "We’re not robots—treat people like humans, not transactions."

Links & Resources:

• The thread in question - https://www.threads.net/@itslaurasinclair/post/DA-30L8JvCn?xmt=AQGzcfy02WmN-HDQdjqKIo1cyFiRqnS1SUwasDLrd8wyRg

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