Columbia Business Professor & Former Tropicana CEO Reveals Strategic Secrets to Lead and Win

We get it. Ideas are easy, but implementation is hard. Presented by Guidewise, the Implementors podcast brings you the stories, strategies, and lessons from those who’ve mastered change — so you can, too.

Join host Ted Wolf, Co-Founder & CEO of Guidewise, for a deep dive into strategy and leadership with Professor Willie Pietersen in this Part 2 episode of Implementors. Building on the success of their previous discussion, Ted and Willie explore the timeless lessons from Carl von Clausewitz’s On War and their application to modern business strategy. Willie, a former CEO and renowned professor at Columbia Business School, reveals six key lessons for mastering strategic thinking in today’s competitive environment. Learn how to define a winning proposition, identify the decisive point, and leverage simplicity in strategy to drive success. They also discuss the importance of morale, the dangers of cognitive biases, and the impact of AI on the future of strategy. Don’t miss this compelling conversation packed with actionable insights that will help you outmaneuver your competition and lead with clarity and focus. Learn more about Willie's work, titled 'Von Clausewitz on War: Six Lessons for the Modern Strategist' here: https://williepietersen.com/von-clausewitz-on-war-six-lessons-for-the-modern-strategist/.

ABOUT WILLIE PIETERSEN: Willie Pietersen is a renowned Professor at Columbia Business School and former CEO of multinational companies such as Tropicana, Lever Foods, Sterling Winthrop, and Seagram USA. He is a leading authority on leadership, strategy, and the management of change. He has served as a teacher and advisor to many global companies, (including Bausch & Lomb, Chubb Corp., Deloitte, Ericsson, SAP, UGI, and the Girls Scouts of the USA, amongst others) helping them implement winning strategies and achieve sustained success. To learn more about Willie Pietersen, please visit: https://williepietersen.com/. To order his latest book, "Leadership--The Inside Story," please visit: https://a.co/d/3EUzGL3.

ABOUT GUIDEWISE: Change can feel disruptive and overwhelming, but with Guidewise, it becomes an opportunity to thrive. We simplify the complexities of change by combining our AI-powered technology, expert consulting services, and pioneering research in implementation science. Whether you're driving innovation, navigating uncertainty, or aligning teams on critical goals, Guidewise delivers the tools, insights, and intelligent guidance to turn change into a competitive advantage. Discover how Guidewise empowers you to take charge of change and achieve meaningful outcomes. Schedule your demo today: https://www.guidewise.io/demo/.

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