The Auto Repair Marketing Podcast

Aftermarket Radio Network
  • 5.0 (2)
  • MARKETING
  • CADA SEMANA
The Auto Repair Marketing Podcast

The Auto Repair Marketing Podcast with Kim and Brian Walker. Experts in their field who work with shop owners take it to the next level and create a unique approach to marketing. See the growth in your business you’ve been working so hard for by using time-proven marketing that works, fueled to go further by your shop's uniqueness.

  1. When Do You Take Time to Think? [E127]

    HACE 1 DÍA

    When Do You Take Time to Think? [E127]

    Looking to unlock the true potential of your business? Discover how taking time to think can reveal new opportunities, boost creativity, and tackle challenges head-on. Learn how clarity breaks can help you refine your vision, focus on what truly matters, and transform your marketing strategy for better results. Get practical tips on clearing distractions, setting the right direction, and making the most of your time away from the daily grind. Ready to take your business to the next level?  Tune in now and see how a little time to think can make all the difference! Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love. Lagniappe (Books, Links, Other Podcasts, etc) https://shopmarketingpros.com/125  https://www.eosworldwide.com/blog/101893-eos-take-clarity-break - EOS Clarity Break Clarity Break Starter Questions Sometimes it is highly effective to have no plan, no questions while sometimes you need some starter questions to get your mind rolling (example questions below) What would I do if I wasn’t afraid?Today, I am dreaming about….What’s draining my energy right now?Who do you admire and why? What are they doing that you can do also?How do you practice caring for yourself? What are you most proud of?What can you de-clutter physically or emotionally today/this weekend?What are your self-affirmations? Make a list of statements to remind yourself who you are, what your talents/skills are, and what you believe about yourself. Show Notes with Timestamps How To Get In Touch Group - Auto Repair Marketing Mastermind Website - shopmarketingpros.com  Facebook - facebook.com/shopmarketingpros  Get the Book - shopmarketingpros.com/book Instagram - @shopmarketingpros  Questions/Ideas - podcast@shopmarketingpros.com

    19 min
  2. Preparing for January's Marketing [E126]

    13 NOV

    Preparing for January's Marketing [E126]

    Ready to kick off the year with a marketing plan that keeps your bays full? Join Brian Walker and Caroline Legrand as they dive into easy, actionable strategies to help auto repair shops plan their marketing month-by-month. From practical ways to align your campaigns with community events to leveraging fun, nationally recognized days, you’ll learn how to make your marketing engaging and impactful. Discover fresh ideas for social media, event hosting, and campaigns that’ll keep your shop top-of-mind all year. Whether it’s winter car care, “new year, new car” resolutions, or creative customer appreciation ideas, this episode is packed with ways to turn small efforts into big wins. Don’t let January sneak up on you—start planning now! Tune in to get the tools you need to make 2024 your best marketing year yet. Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.com Lagniappe (Books, Links, Other Podcasts, etc) https://www.daysoftheyear.com/ https://www.nationaldaycalendar.com/ - Topics for January  How To Get In Touch With the Guest Caroline Legrand - https://www.linkedin.com/in/caroline-legrand-00568b285/  Show Notes with Timestamps Introduction to the Episode (00:00:01) Brian introduces the Auto Repair Marketing Podcast and guest Caroline Lagrange.January Marketing Planning (00:01:30) Discussion on planning marketing strategies for January with insights from Caroline's experience.Importance of Planning (00:02:29)Emphasizing the necessity of planning for effective marketing strategies.Community Engagement (00:06:14) Caroline highlights the importance of tying marketing to local community events.Winter Car Care Tips (00:06:14) Discussion on educating customers about winter car maintenance and safety.New Year Resolutions (00:08:04) Encouraging customers to make car care resolutions for the new year.Monthly Marketing Topics (00:10:10) Overview of key topics for January marketing, including national observances.National Hobby Month (00:10:14) Ideas for engaging customers through hobbies and community connections.National Blood Donor Month (00:11:06) Suggestions for hosting a blood drive to engage the community.National Mentoring Month (00:12:14) Celebrating mentorship within the shop and training opportunities for staffNational Pizza Week (00:12:36) Ideas for incorporating fun promotions around National Pizza Week into marketing.National Pizza Week (00:14:18) Discusses leveraging National Pizza Week for community engagement and supporting local businesses.Hunt for Happiness Week (00:15:07) Explores ideas for sharing happiness and resolutions during the first full week of January.January National Days Overview (00:18:02) Introduces various national days

    45 min
  3. It's OK to Dream Big (Stop Playing Small) [E125]

    6 NOV

    It's OK to Dream Big (Stop Playing Small) [E125]

    Welcome to another episode of the Auto Repair Marketing Podcast! I'm your host, Brian Walker, and I’m excited to have my co-host, Kim, back with me after her recovery. Today, we’re diving into a topic that can change the game for your shop: Stop Playing Small. If you’re tired of feeling stuck or just getting by, this episode is for you. We'll be talking about the mindset shifts and practical steps needed to build a thriving, impactful business. It’s time to break free from the limits we place on ourselves and dream bigger. From overcoming the unique challenges of the auto repair industry to redefining what true success means, we’ll share real stories, honest advice, and strategies you can use to push your business to new heights. Plus, you’ll hear how the right mentors, clarity breaks, and a supportive community can make all the difference. Get ready to challenge yourself, take a fresh look at your goals, and start building a business that’s more than just getting by—it’s an empire.  Let’s jump in and stop playing small together! Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit https://appfueled.com/  Lagniappe (Books, Links, Other Podcasts, etc) https://en.wikipedia.org/wiki/Start_with_Why  - Start with Why by Simon Sinek https://youtu.be/u4ZoJKF_VuA?si=8yihKPEDRkFErdeN  https://shopmarketingpros.com/kim-and-brian-tell-their-story/  - Episode 2 : Kim and Brian Tell Their Story https://shopmarketingpros.com/walkers-hierarchy-of-marketing-needs/ - Walkers Hierachy of Marketing Needs (Blog) https://shopmarketingpros.com/ep-101-walkers-hierarchy-of-marketing-needs/ - Podcast Episode 101  https://shopmarketingpros.com/ep-084-failing-forward-in-marketing/ - Failing Forward in Marketing - Episode 84 Show Notes with Timestamps Introduction and Welcome (00:00:10) Brian introduces the episode and welcomes co-host Kim back after her surgery.Theme of the Episode (00:00:23) Discussion on the importance of "thinking big" in business, particularly in auto repair.Challenges in the Auto Repair Industry (00:02:19) Brian outlines unique hiring challenges and industry stigma faced by auto repair businesses.The Role of Money in Business (00:04:10) Exploration of how money is important but not the sole factor for happiness in business.Personal Goals Beyond Financial Success (00:05:21) Kim shares her personal aspirations, emphasizing freedom over financial gain.The Importance of a

    40 min
  4. BNI and Auto Repair Go Hand in Hand with Steve Hand [E124]

    30 OCT

    BNI and Auto Repair Go Hand in Hand with Steve Hand [E124]

    Curious about how BNI can transform your auto repair shop's success? Discover the secrets to building powerful referral networks, creating meaningful connections, and turning BNI meetings into your most valuable sales opportunity. In this episode, Brian and Kim Walker sit down with BNI expert Steve Hand to explore how BNI can help you fill your bays, streamline your networking, and grow your business through strategic partnerships. From finding the perfect chapter to mastering the art of specific referrals, you'll learn actionable tips for making the most of your BNI membership. Ready to elevate your shop’s networking game and drive more customers through your doors? Hit play now and unlock the potential of BNI for your business! Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops Lagniappe (Books, Links, Other Podcasts, etc) https://www.bni.com/  How To Get In Touch With The Guest https://www.linkedin.com/in/shand/  https://trianglebni.com/en-US/index  Show Notes with Timestamps Introduction to BNI (00:00:10) Brian introduces the podcast and welcomes Steve Hand, a BNI expert.Reconnecting After Years (00:00:52) Steve and Brian reminisce about their long-standing friendship and connection.The Importance of BNI (00:01:55) Discussion on why BNI is essential for auto repair businesses and its benefits.Understanding BNI (00:02:32) Steve explains what BNI is and how it helps businesses succeed through collaboration.Weekly Sales Meetings (00:03:14) Steve emphasizes BNI meetings as crucial weekly sales meetings for businesses.Looking for Opportunities (00:03:28) Steve discusses how to identify potential customers during networking.Building Relationships (00:05:38) Importance of personal connections and understanding each other’s backgrounds in BNI.1-to-1 Meetings (00:06:21) Brian and Steve talk about the significance of one-on-one meetings in BNI.Activating Relationships (00:07:30) Steve shares strategies for nurturing relationships to enhance networking effectiveness.Referral Processes (00:08:19) Steve explains how to recognize opportunities for referrals within your network.Gratitude to RepairPal (00:09:17) Brian thanks RepairPal for sponsoring the episode and highlights its benefits.Personal Experiences in BNI (00:10:16) Kim shares her experience of being in two separate BNI groups with Brian.Themed Referral Campaigns (00:10:59) Steve discusses the effectiveness of themed referral campaigns in BNI.Trial and Error in Networking (00:11:41) Steve reflects on learning through trial and error to improve referral requests.Sticking to a Campaign (00:12:42) Steve explains the importance of consistency in referral campaigns for better results.Story of a Soccer Mom (00:13:01) Discussion about a successful vehicle repair story involving a soccer mom.BNI Presentation Challenges (00:13:14) Addressing difficulties in creating unique 62-second presentations for BNI meetings.Finding the Right Market (00:14:21) A pizza shop owner shifts focus

    34 min
  5. Never, Ever Let Your Domain Name Expire [E123]

    23 OCT

    Never, Ever Let Your Domain Name Expire [E123]

    Today’s episode tackles a critical issue that could cost your business thousands—your domain name. What happens if it expires? Spoiler alert: It’s not good. An expired domain can bring your website crashing down, devastate your SEO rankings, and even force you to pay big money to get it back. But don't worry, we’re here to guide you through it! We’ll dive into the risks of letting your domain lapse and share practical steps to make sure this never happens to you. This episode is packed with essential advice that could save you a fortune and keep your online presence safe. Grab your headphones, hit play, and let’s dive in! Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops Lagniappe (Books, Links, Other Podcasts, etc) Aftermarket Radio Network: https://aftermarketradionetwork.com/  How To Get In Touch Group - Auto Repair Marketing Mastermind Website - shopmarketingpros.com  Facebook - facebook.com/shopmarketingpros  Get the Book - shopmarketingpros.com/book Instagram - @shopmarketingpros  Questions/Ideas - podcast@shopmarketingpros.com

    12 min
  6. How To Rank Auto Repair Keywords In Large Cities [E122]

    16 OCT

    How To Rank Auto Repair Keywords In Large Cities [E122]

    Welcome to another episode of the Auto Repair Marketing Podcast. Today we’re diving into an essential topic for shops in competitive markets—how to rank auto repair keywords in a large city. If you're in a big city like Houston or Atlanta, you know how tough it can be to stand out among hundreds of other shops. But with the right SEO strategies, you can get your shop to rank higher and bring in more customers. In this episode, we’ll cover the key SEO basics you need, from optimizing your Google Business Profile to gathering keyword-rich reviews. We’ll also dive into the power of long-tail keywords and creating high-quality, authoritative content that sets you apart. If you’re ready to take your SEO to the next level and compete in a crowded market, this episode is for you. Let’s get started! Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops Lagniappe (Books, Links, Other Podcasts, etc) How a Trip to Key West Solidified What I Know About Reviews: https://shopmarketingpros.com/a-trip-solidified-what-i-know-about-reviews/  Keywords in Reviews - Adding Fuel to the Fire : https://shopmarketingpros.com/keywords-in-reviews-adding-fuel-to-the-fire/  SMP Blog: https://shopmarketingpros.com/how-to-rank-for-auto-repair-keywords-in-a-large-city/  They Ask, You Answer: https://marcussheridan.com/they-ask-you-answer/  Moz: https://moz.com/  The Ultimate Guide to Auto Repair Shop Marketing : https://shopmarketingpros.com/book/  Semrush Link Building: https://www.semrush.com/blog/link-building/  Show Notes with Timestamps How To Get In Touch Group - Auto Repair Marketing Mastermind Website - shopmarketingpros.com  Facebook - facebook.com/shopmarketingpros  Get the Book - shopmarketingpros.com/book Instagram - @shopmarketingpros  Questions/Ideas - podcast@shopmarketingpros.com

    25 min
  7. How To Make Your Brand Stand Out [E121]

    9 OCT

    How To Make Your Brand Stand Out [E121]

    Today, we’re diving into an essential topic—how to make your brand stand out from the competition. While you may already provide exceptional service, standing out in a crowded market requires a focused strategy. It’s not just about doing good work; it's about showing what makes your shop truly unique. We’ll break down the key ways to differentiate your brand, from nailing your customer service to using your core values to your advantage. We’ll also talk about how paying attention to your shop’s appearance and maintaining an active social media presence can make a big difference in how customers see you. If you're ready to learn how to make your shop rise above the rest and attract more customers, this episode is for you. Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops Lagniappe (Books, Links, Other Podcasts, etc) Building a StoryBrand by Donald Miller : https://storybrand.com/building-a-storybrand-book/  McCart’s Auto Center - Ratchet and Wrench : https://www.ratchetandwrench.com/shop-life/article/11464229/shop-view-mccarts-auto-center  https://shopmarketingpros.com/how-to-make-your-brand-stand-out-from-your-competitors/  Show Notes with Timestamps Introduction to Brand Differentiation (00:00:10) Brian introduces the topic of brand differentiation for auto repair shops.Understanding Brand (00:02:26) Explains that a brand is more than just a logo; it embodies the overall customer experience.Customer Perception and Reviews (00:04:25) Discusses the importance of customer reviews in identifying what makes a shop unique.Identifying Strengths and Weaknesses (00:05:30) Encourages owners to focus on strengths while addressing weaknesses for better brand differentiation.Concept of a Four-Dimensional Shop (00:06:32) Introduces the idea of a four-dimensional shop, focusing on customer service, quality, timeliness, and price.Timeliness and Price Mindset Shift (00:08:29) Stresses the importance of communication and fair pricing in building a strong brand.RepairPal Sponsorship Mention (00:10:28) Thanks RepairPal for sponsoring and highlights its benefits for auto repair shops.Building Trust with Clients (00:11:26) Emphasizes the need to cultivate trust through social media and transparent communication.Core Values Integration (00:12:23) Explains how core values should be central to the brand and daily operations of the shop.Daily Recognition of Core Values (00:13:19) Describes the implementation of daily recognition for team members based on core values.Core Values and Brand Identity (00:15:19) Discusses how core values, like happiness, differentiate a brand and impact team morale.Outward Appearance of Shops (00:17:18) Emphasizes the importance of a clean and organized environment in shaping brand perception. Customer Perspective (00:19:28) Encourages shop owners to view their business from a customer's angle to identify areas for improvement. Impact of Shop Aesthetics (00:20:35)

    36 min
  8. How To Work With A Marketing Partner [E120]

    2 OCT

    How To Work With A Marketing Partner [E120]

    Today, we’re diving into a crucial topic—your role in making your marketing partnership a true success. While hiring a marketing company takes a lot of work off your plate, it doesn’t mean you can be completely hands-off. In fact, your involvement is essential to ensure your marketing reaches its full potential. We’ll cover the key responsibilities you need to take on, from meeting with your marketing team to providing access and sharing important updates. We’ll also discuss how staying active in your community and delivering a great customer experience can make your marketing efforts even more effective. If you're ready to learn how to enhance your marketing partnership and see better results, this episode is for you. Let’s dive in! Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops Lagniappe (Books, Links, Other Podcasts, etc) https://autoshopcoaching.com/weekly-blitz-podcast-with-chris-cotton/ - The Weekly Blitz By Chris Cotton https://www.kenblanchardbooks.com/book/raving-fans/ - Raving Fans  Show Notes with Timestamps How To Get In Touch Group - Auto Repair Marketing Mastermind Website - shopmarketingpros.com  Facebook - facebook.com/shopmarketingpros  Get the Book - shopmarketingpros.com/book Instagram - @shopmarketingpros  Questions/Ideas - podcast@shopmarketingpros.com

    21 min
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The Auto Repair Marketing Podcast with Kim and Brian Walker. Experts in their field who work with shop owners take it to the next level and create a unique approach to marketing. See the growth in your business you’ve been working so hard for by using time-proven marketing that works, fueled to go further by your shop's uniqueness.

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