Community Impact, Sports Fandom, And Brand Growth With Marissa Solis Of The NFL

No one in business succeeds unless they have a growth mindset. However, you just can’t anchor growth to profit for profit’s sake. You need to have a bigger impact on your community and the world. This is what Marissa Solis believes is purposeful growth. In this episode, she joins Evan Brandoff to talk about how she has been applying that throughout her career—from her incredible eighteen-plus years at PepsiCo to her current role leading all global brand and marketing initiatives for the NFL. Marissa dives deeper by discussing the community impact of sports on brands as they continue to grow. For Marissa, sports are the ultimate connector. We can see this in the way sports fandoms create energy, loyalty, and community that brands can leverage. Join her in this conversation as you discover the power of sports to brand growth and, most importantly, to the community.

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