Community-Led Marketing with Greg Harrell-Edge

Nonprofits know the power of connection, but how can they translate that to building vibrant online communities? In this episode of Health Nonprofit Digital Marketing, we’re joined by Greg Harrell-Edge, former Executive Director of CoachArt, to explore the creation of CoachArt Inspire, an online hub celebrating kids impacted by chronic illness. Discover how Greg and his team fostered engagement, shared stories, and inspired action—all while growing a thriving digital space.

About the guest

Greg Harrell-Edge is a second-generation nonprofit executive who inherited an unwavering optimism about the potential of mission-driven organizations to achieve impact at scale.

From 2016 to 2024, Greg served as Executive Director of CoachArt, where he led the organization in quintupling its impact on children affected by chronic illness.

Today, Greg is building a content and community platform designed for Executive Directors seeking to create and execute innovative, scalable visions for their organizations.

Resources

• Max Impact Sector Waitlist: maximpactsector.com
• Season 1 , episode 15 of Health Nonprofit Digital Marketing: Building Your Own Tech Platform with Greg Harrell-Edge of CoachArt: https://brooks.digital/health-nonprofit-digital-marketing/building-your-own-tech-platform/

Contact Greg

• LinkedIn: https://www.linkedin.com/in/gregharrelledge/