Marketing Talks: Companies & Communities Chantelle Marcelle

More brands are realizing the benefits of leveraging community right from the start rather than trying to create or grow that mindset later on in the company's lifespan. Willa Tellekson-Flash is the Director of Community at Public.com, an investing platform helping people be better investors. It's also a brand that has incorporated community into its DNA in a masterful way. In this interview, Willa sheds light on how Public.com has become a leading example in growing through a community-centric model and marketing.

Artificial intelligence is changing the way businesses operate, and it's also becoming increasingly important for marketing in particular. Lately co-founder and CEO Kate Bradley Chernis served as a pioneer in applying the benefits of AI for content and social media marketing. In this interview, she discusses how she got her start and valuable tips for any business leaders interested in harnessing the power of AI to create truly data-driven marketing strategy. Learn more about Kate by adding her on LinkedIn or visit https://www.lately.ai/ to check out what Lately can do.

In this interview, Yac co-founder Jordan Walker talks about how his startup benefitted tremendously from his activity on Twitter, which led to unexpected opportunities for funding and user growth. He also talks about the shift to remote work and why meetings often suck. Learn more about Yac at https://www.yac.com/.

Every brand ultimately wants to create desire and aspiration within buyers. But the way to do that changes depending on social, cultural and generational trends. It's the difference between Rihanna's Savage X Fenty and Victoria's Secret marketing. In this interview, tech founder Caroline Spiegel talks about these topics, but also how customer data can help provide key insights into building a more resilient, desirable brand. 

A strong community is a key element of every successful business. However, building one can be a complex and challenging process that requires a thoughtful plan from the start. That's where community expert David Spinks comes in. He literally wrote the book on community building - The Business of Belonging: How to Make Community Your Competitive Advantage. In this interview, he discusses the framework he developed for successful brand community building and operationalizing your community efforts. Learn more about David at his website: https://davidspinks.com/book/

Most companies form communities with the hope of being able to eventually gain revenue and prove ROI. But it can prove to be challenging to balance authentic engagement with revenue goals. Community building expert Rosie Sherry discusses the best strategy for monetization of brand communities and why community building doesn't always have to live under the umbrella of marketing.