Compete, Evolve, and Lead w/ Justin Wolf

Justin Wolf, former CEO of Meraki Solar and now VP at Solar Pros, joins Chad to discuss his evolution in the solar industry. From his roots in alarm sales to leading a solar powerhouse, Justin shares how his competitive spirit, strategic market moves, and belief in Freedom Forever's superior model shaped his career. They dive into the lessons from Meraki's peak, the industry's shifts since 2022, and why focusing solely on sales has been a game-changer. Plus, hear Justin’s thoughts on the future of installers, economies of scale, and the power of saving money as solar’s ultimate product.