Competitive research and positioning for your GTM, with Talya Heller

In this episode, we meet with Talya Heller - a product leader with over 10 years of experience in product marketing.

She shares her insights on transitioning from product marketing to go-to-market. More specifically, she shares how understanding competitive positioning and the importance of knowing your true competitors and ICPs is valuable (and central) to each role.

We also explore how to map alternatives, articulate value, and stay ahead in a constantly evolving market, plus:

• the importance of cross-functional collaboration,
• building relationships with sales and customer teams,
• and balancing competitive intelligence with strategic messaging.