39 min
Composable CDP enables data activation for marketers The Martalks Podcast | Martech & Sales Thought Leadership
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- Business
Businesses’ inability to use their marketing data effectively is a widely-understood problem – but understood no better, perhaps, than by Brian Kotlyar.A career marketer, Brian first rose to the rank of VP at Dachis Group in 2010. Since then, he’s made a career of driving growth for startups which solve customer data challenges – most recently at composable CDP vendor Hightouch.Hightouch is one of a wave of data startups now helping brands extract the value from more complex martech stacks. W...
Businesses’ inability to use their marketing data effectively is a widely-understood problem – but understood no better, perhaps, than by Brian Kotlyar.A career marketer, Brian first rose to the rank of VP at Dachis Group in 2010. Since then, he’s made a career of driving growth for startups which solve customer data challenges – most recently at composable CDP vendor Hightouch.Hightouch is one of a wave of data startups now helping brands extract the value from more complex martech stacks. W...
39 min