Concreteness: Delivering world-class outcomes as a Fractional CMO (without being an expert in all the tools and platforms)

Struggling to stay ahead as a fractional CMO? Casey breaks down the power of concreteness—why understanding how things actually work makes you a stronger, more resilient marketing leader. Learn how to go beyond abstraction, delegate effectively, and solve bigger problems that drive real impact. From APIs and CRMs to building a high-value team, this episode is packed with insights to help you level up and lead with confidence.

Here’s what we talked about: 

• The importance of concreteness vs. abstraction

• Delegating everything except leadership

• How to spot-check technical work without being an expert

• Avoiding reliance on a single platform (e.g., HubSpot)

• Focusing on strategy, not execution

• Hiring the right people and holding them accountable

• Simplifying marketing for better results

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Looking forward to seeing you inside! 🚀

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Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode: 

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Subscribe today and start leveling up your marketing game! 

Connect with Casey Stanton: 

LinkedIn: https://www.linkedin.com/in/caseystanton/

Website: https://caseystanton.com/