Connect - How to use Data and Experience Marketing to Create Lifetime Customers Customer Centric Marketing for Business with Dan MacInnis

Lars Birkholm Peterson is one of the co-authors of Connect - How to use Data and Experience Marketing to Create Lifetime Customers. I interview Lars about the Customer Experience Maturity Model and how to apply some of the principal's of customer centric marketing practices for business. Lars explains some quick wins you can achieve by aligning your digitial channels, using ppc campaign results and how to personalise and segment your customer journey on your website. He gives some Australian examples of companies creating great customer experiences like QTM Mutal Bank and Australian Super.
To learn more about the book and take the Customer Experience Maturity Model Survey visit connecttheexperience.com
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