The Talking Giraffe

Appetite Creative
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The Talking Giraffe

We would like to introduce you to Talking Giraffe, a new, interactive and definitely entertaining podcast from the Appetite Creative team. Each month, we will invite experts on a topic to join the Talking Giraffe podcast and share their views alongside other opinionated and brilliant ad tech minds!

  1. ١٤ ذو القعدة

    Connected Packaging Summit 2024 I Stuart McLellan, Mohamed Bassyouny and Zakithi Mncwango: Barriers to Adopting Connected Packaging

    📦 What is Connected Packaging? As its name indicates, it allows brands to “connect” with their consumers through packaging that integrates technology like tags, QR codes, or sensors that can generate and collect third-party data that would provide them with a deeper understanding of their consumers’ behaviors and as a result, optimize campaigns. Connected Packaging allows brands to add real value to their users’ lives, transforming packaging into interactive brand tools and creating meaningful experiences that would stay on the top of their minds for quite a long time! 📢 This session took place during the Global Connected Packaging Summit 2024, where industry experts gave their insights on connected packaging, sustainability, qr codes, authentication and more! 🎙 About our Host: Jenny Stanley → Founder & MD of Appetite Creative Stuart McLellan → Sales Director, Delga Press Mohamed Bassyouny → Business Development Manager, SIG Group Zakithi Mncwango → Marketing Manager 🎙 About the Summit: https://connectedpackagingsummit.com/... 🦒 About Appetite Creative: 🌐 https://www.appetitecreative.com/ We are THE global digital agency for enterprises specializing in B2C marketing, connected packaging, and customer engagement experiences at scale.

    ٣٥ من الدقائق

  2. ١٤ ذو القعدة

    Connected Packaging Summit 2024 I Rachel Sheldon and Andrew Manly I Reusability: The Next Frontier in Sustainability

    📦 What is Connected Packaging? As its name indicates, it allows brands to “connect” with their consumers through packaging that integrates technology like tags, QR codes, or sensors that can generate and collect third-party data that would provide them with a deeper understanding of their consumers’ behaviors and as a result, optimize campaigns. Connected Packaging allows brands to add real value to their users’ lives, transforming packaging into interactive brand tools and creating meaningful experiences that would stay on the top of their minds for quite a long time! 📢 This session took place during the Global Connected Packaging Summit 2024, where industry experts gave their insights on connected packaging, sustainability, qr codes, authentication and more! 🎙 About our Host: Jenny Stanley → Founder & MD of Appetite Creative Rachel Sheldon → Market Development Manager, Greiner Andrew Manly → Communications Director, AIPIA 🎙 About the Summit: https://connectedpackagingsummit.com/... 🦒 About Appetite Creative: 🌐 https://www.appetitecreative.com/ We are THE global digital agency for enterprises specializing in B2C marketing, connected packaging, and customer engagement experiences at scale.

    ٢٥ من الدقائق

  3. ١٤ ذو القعدة

    Connected Packaging Summit 2024 I Gemma Rollason: Data Analytics and Insights from Connected Packaging

    📦 What is Connected Packaging? As its name indicates, it allows brands to “connect” with their consumers through packaging that integrates technology like tags, QR codes, or sensors that can generate and collect third-party data that would provide them with a deeper understanding of their consumers’ behaviors and as a result, optimize campaigns. Connected Packaging allows brands to add real value to their users’ lives, transforming packaging into interactive brand tools and creating meaningful experiences that would stay on the top of their minds for quite a long time! 📢 This session took place during the Global Connected Packaging Summit 2024, where industry experts gave their insights on connected packaging, sustainability, qr codes, authentication and more! 🎙 About our Host: Jenny Stanley → Founder & MD of Appetite Creative Gemma Rollason → Head of Global Brand Partnerships, Peasy (formerly LitterLotto) 🎙 About the Summit: https://connectedpackagingsummit.com/... 🦒 About Appetite Creative: 🌐 https://www.appetitecreative.com/ We are THE global digital agency for enterprises specializing in B2C marketing, connected packaging, and customer engagement experiences at scale.

    ٣١ من الدقائق

  4. ١٤ ذو القعدة

    Connected Packaging Summit 2024 I Thomas Vollmuth: Unlocking Market Success with Digital Packaging

    📦 What is Connected Packaging? As its name indicates, it allows brands to “connect” with their consumers through packaging that integrates technology like tags, QR codes, or sensors that can generate and collect third-party data that would provide them with a deeper understanding of their consumers’ behaviors and as a result, optimize campaigns. Connected Packaging allows brands to add real value to their users’ lives, transforming packaging into interactive brand tools and creating meaningful experiences that would stay on the top of their minds for quite a long time! 📢 This session took place during the Global Connected Packaging Summit 2024, where industry experts gave their insights on connected packaging, sustainability, qr codes, authentication and more! 🎙 About our Host: Jenny Stanley → Founder & MD of Appetite Creative Thomas Vollmuth → Head of Brand Owner Management, Koenig & Bauer 🎙 About the Summit: https://connectedpackagingsummit.com/... 🦒 About Appetite Creative: 🌐 https://www.appetitecreative.com/ We are THE global digital agency for enterprises specializing in B2C marketing, connected packaging, and customer engagement experiences at scale.

    ٣٣ من الدقائق

  5. ١٤ ذو القعدة

    Connected Packaging Summit 2024 I Ivan Gonzalez I Unlocking Packaging's Green Potential: Insights from Sustainability Leaders

    📦 What is Connected Packaging? As its name indicates, it allows brands to “connect” with their consumers through packaging that integrates technology like tags, QR codes, or sensors that can generate and collect third-party data that would provide them with a deeper understanding of their consumers’ behaviors and as a result, optimize campaigns. Connected Packaging allows brands to add real value to their users’ lives, transforming packaging into interactive brand tools and creating meaningful experiences that would stay on the top of their minds for quite a long time! 📢 This session took place during the Global Connected Packaging Summit 2024, where industry experts gave their insights on connected packaging, sustainability, qr codes, authentication and more! 🎙 About our Host: Jenny Stanley → Founder & MD of Appetite Creative Ivan Gonzalez → CEO of recycl3r 🎙 About the Summit: https://connectedpackagingsummit.com/... 🦒 About Appetite Creative: 🌐 https://www.appetitecreative.com/ We are THE global digital agency for enterprises specializing in B2C marketing, connected packaging, and customer engagement experiences at scale.

    ٢٧ من الدقائق

  6. ١٤ ذو القعدة

    Connected Packaging Summit 2024 I Katie Livesley and Gregor Murray I Unlocking Brand Storytelling Opportunities

    📦 What is Connected Packaging? As its name indicates, it allows brands to “connect” with their consumers through packaging that integrates technology like tags, QR codes, or sensors that can generate and collect third-party data that would provide them with a deeper understanding of their consumers’ behaviors and as a result, optimize campaigns. Connected Packaging allows brands to add real value to their users’ lives, transforming packaging into interactive brand tools and creating meaningful experiences that would stay on the top of their minds for quite a long time! 📢 This session took place during the Global Connected Packaging Summit 2024, where industry experts gave their insights on connected packaging, sustainability, qr codes, authentication and more! 🎙 About our Host: Jenny Stanley → Founder & MD of Appetite Creative Katie Livesley → Managing Partner Digital Display, Dentsu UK Gregor Murray → ECommerce Channel Development Director, DCG 🎙 About the Summit: https://connectedpackagingsummit.com/... 🦒 About Appetite Creative: 🌐 https://www.appetitecreative.com/ We are THE global digital agency for enterprises specializing in B2C marketing, connected packaging, and customer engagement experiences at scale.

    ٤٠ من الدقائق

  7. ١٤ ذو القعدة

    Connected Packaging Summit 2024 I Steve Wardle: Empowering Inclusivity Kellanova's Adoption of NaviLens for Accessible Packaging

    📦 What is Connected Packaging? As its name indicates, it allows brands to “connect” with their consumers through packaging that integrates technology like tags, QR codes, or sensors that can generate and collect third-party data that would provide them with a deeper understanding of their consumers’ behaviors and as a result, optimize campaigns. Connected Packaging allows brands to add real value to their users’ lives, transforming packaging into interactive brand tools and creating meaningful experiences that would stay on the top of their minds for quite a long time! 📢 This session took place during the Global Connected Packaging Summit 2024, where industry experts gave their insights on connected packaging, sustainability, qr codes, authentication and more! 🎙 About our Host: Jenny Stanley → Founder & MD of Appetite Creative Steve Wardle → Senior Manager, Design Operations & Process, Kellanova 🎙 About the Summit: https://connectedpackagingsummit.com/... 🦒 About Appetite Creative: 🌐 https://www.appetitecreative.com/ We are THE global digital agency for enterprises specializing in B2C marketing, connected packaging, and customer engagement experiences at scale.

    ٥٣ من الدقائق

  8. ١٤ ذو القعدة

    Connected Packaging Summit 2024 I Alice Rackley and Jörg Sabo I Unlocking Sustainability Innovations in Connected Packaging

    📦 What is Connected Packaging? As its name indicates, it allows brands to “connect” with their consumers through packaging that integrates technology like tags, QR codes, or sensors that can generate and collect third-party data that would provide them with a deeper understanding of their consumers’ behaviors and as a result, optimize campaigns. Connected Packaging allows brands to add real value to their users’ lives, transforming packaging into interactive brand tools and creating meaningful experiences that would stay on the top of their minds for quite a long time! 📢 This session took place during the Global Connected Packaging Summit 2024, where industry experts gave their insights on connected packaging, sustainability, qr codes, authentication and more! 🎙 About our Host: Jenny Stanley → Founder & MD of Appetite Creative Alice Rackley → CEO and Co-founder of Polytag Jörg Sabo → Global Marketing & Innovation Director, Greiner Packaging 🎙 About the Summit: https://connectedpackagingsummit.com/... 🦒 About Appetite Creative: 🌐 https://www.appetitecreative.com/ We are THE global digital agency for enterprises specializing in B2C marketing, connected packaging, and customer engagement experiences at scale.

    ٢١ من الدقائق
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حول

We would like to introduce you to Talking Giraffe, a new, interactive and definitely entertaining podcast from the Appetite Creative team. Each month, we will invite experts on a topic to join the Talking Giraffe podcast and share their views alongside other opinionated and brilliant ad tech minds!

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    The Talking Giraffe

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