Connecting the Dots in The Patient Journey - The Importance Of Patient Trust with Heidi Floyd

Meet Heidi Floyd, a breast cancer survivor, patient advocate, and champion for transforming clinical trials through authentic patient engagement. In this powerful episode, Heidi shares her remarkable journey of navigating cancer treatment while pregnant.Heidi emphasizes the critical importance of building meaningful relationships between patients, healthcare providers, and clinical trial teams. She discusses the common reasons patients may choose to quit clinical trials and the need for greater understanding and support of patient circumstances.

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Follow Heidi Floyd: https://www.linkedin.com/in/heidi-floyd-b89b179/

• (00:00) - Introduction and Heidi's Breast Cancer Journey
• (04:06) - Becoming a Patient Advocate
• (06:36) - The Importance of Patient Engagement
• (10:27) - Addressing Financial and Logistical Barriers
• (15:28) - The Role of Technology in Patient Engagement
• (19:28) - The Choice for Pregnant Women in Clinical Research