Connecting the dots

Precis Digital
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  • MARKETING

"Connecting the dots" is a podcast by Precis, where we break down the latest marketing trends with expert insights and practical takeaways. If you're a marketer looking for clarity in the chaos, we’re here to help you connect the dots. Precis is a global marketing agency specialising in creative solutions, media, data & analytics, and SEO. Each episode features a mix of in-house experts and industry thought leaders sharing their perspectives. Hosted on Acast. See acast.com/privacy for more information.

Episodes

  1. JUN 30

    4. How smart brands actually win on TikTok

    In this conversation, Stefania Casciari Carter, CMO at Precis, is joined by Lina Lundberg, Client Director and Strategist at Splay One, and Christina Descultu, Digital Media Specialist at Clas Ohlson. Together, they discuss all things TikTok marketing, emphasising the importance of community engagement, content creation, and understanding the platform's unique dynamics. They share insights on how brands can effectively succeed on TikTok, the significance of trends, and the need for a strategic approach to content that resonates with diverse audiences. The discussion also highlights the challenges brands face in adapting to TikTok's culture while maintaining their identity. Takeaways Brands are recognizing TikTok's potential but struggle with execution.Community engagement is crucial for success on TikTok.Content must be platform-native and engaging, not just promotional.Understanding TikTok's algorithm is key to reaching audiences.Brands should focus on interest-based targeting rather than demographics.Timeliness in content creation is essential to leverage trends.Using influencers can help brands connect with communities effectively.Brands need to balance heritage with modern content strategies.Evaluating TikTok's ROI requires a multi-faceted approach.Spending time on TikTok is necessary for marketers to understand the platform.  Timestamps: 00:00 Unlocking TikTok's potential for brands 03:01 Understanding TikTok's community dynamics 05:45 Navigating brand challenges on TikTok 08:49 Creating engaging TikTok content 11:49 The importance of trends and timing 14:39 Building and engaging with communities 17:54 The role of influencer marketing 20:39 Organic vs paid strategies on TikTok 23:37 Evaluating TikTok's ROI for brands 26:42 Key recommendations for TikTok success Hosted on Acast. See acast.com/privacy for more information.

    31 min
  2. 3. Brand & performance... it's complicated

    MAY 30

    3. Brand & performance... it's complicated

    Stefania Casciari, CMO at Precis, together with Cédric Menard, CMO of Ellos, and Dag-Yero Midtvåge Steen Diallo, Client Director at Precis, discuss the intricate relationship between branding and performance marketing. They explore how branding has evolved over the years, the importance of defining brand in the context of e-commerce, and the challenges of building brand loyalty in a rapidly changing market. The discussion also delves into practical strategies for branding, the significance of measurement, and how to navigate economic uncertainties while maintaining branding efforts. Ultimately, they emphasise the need for marketing leaders to be bold and innovative in their approaches to branding and performance. Takeaways Branding has been marketing for many centuries.Brand and performance shouldn't be separate.We've become smarter marketers, but also short-term focused.Branding is a long-term game that requires multiple interactions.You need to fix your performance engine first before branding.Branding becomes a cost and optional cost during tough times.It's crucial to build evidence over time for branding initiatives.Rethink your funnel stages and reporting timelines for better performance.During economic uncertainty, maintaining branding efforts can be an opportunity.CMOs should be bold and innovative in their marketing strategies. 01:05 The evolution of branding and performance marketing 05:02 Defining brand and its importance in e-commerce 08:10 Building brand loyalty in a competitive market 12:59 Challenges in selling brand internally 13:33 The evolution of e-commerce 15:15 Balancing performance and branding 17:34 Communicating brand value internally 22:49 Challenges in building a performance engine 24:36 Long-term strategies for branding 27:28 Navigating economic uncertainty 30:22 The role of risk in marketing Hosted on Acast. See acast.com/privacy for more information.

    31 min
  3. 2. How to avoid the "lazy" media mix trap

    APR 14

    2. How to avoid the "lazy" media mix trap

    Most brands talk about diversifying their media mix. Soundboks is actually doing it! In this episode of Connecting the dots, we explore how the Danish portable speaker company is moving away from short-term performance loops and towards a brand-first, full-funnel strategy –starting with two unexpected cities. 🎙️ Carol Nachbaur – VP of Marketing at Soundboks 🎙️ Mickey Cavonius – Partner & CCO at Precis 🎙️ Simone Engbo Hansen – Global Content Lead at Precis Together, they dissect how to invest in cultural relevance, build brand equity, and rethink what success looks like, all without burning your media budget. Timestamps 00:00 Intro – What this episode is really about 01:18 Meet the guests – Who are Carol and Mickey? 03:00 Soundboks’ full-funnel pivot: from discounts to brand building 05:40 Why they picked Cologne and Chicago (not Berlin or LA as you might think) 08:50 What is the “lighthouse tactic” and why does it work? 10:45 Why the easy media mix can hurt long-term growth 13:50 Scrappy, not sloppy: creative ways to diversify 15:40 From brand moment to retargeting funnel: offline meets digital 18:00 Leading indicators vs lagging results – tracking what actually works 21:50 Why coolness, community and cultural fit matter 25:00 Aligning your entire org around one experience 27:30 “Own the Party” – the new Soundboks brand direction 30:00 Final thoughts – what marketers should focus on next Key takeaways from the episode Don’t just chase efficiency, build a solid presence from top to bottom.Smaller cities can drive bigger brand impact if you go deep.Revenue is a result, not your only KPI.Offline moments feed digital performance, but only when done right.If you’re stuck, the problem might not be your funnel. It might be your mix. Subscribe and stay ahead Subscribe to the newsletter for deeper insights + exclusive guest takeovers. About Connecting the dots Connecting the dots gives you clarity in the chaos of modern marketing. We present straight-talking insights on the trends that matter to marketers right now, powered by Precis’ expertise in data, media, creative, and technology. Hosted on Acast. See acast.com/privacy for more information.

    32 min
  4. 1. Is SEO dead?

    MAR 14

    1. Is SEO dead?

    Is SEO dead? The future of search in an AI-driven world AI-powered search is changing how people find information online – but does that mean SEO is dead? In this episode of Connecting the dots, we explore the future of search with: 🎙️ Lucy Perrott – Head of Growth at Bannerflow 🎙️ Kristina Bergwall – SEO Lead at Precis 🎙️ Simone Engbo Hansen – Global Content Lead at Precis Together, they unpack how brands should rethink their search strategies in an AI-driven world. Timestamps 00:00 Introduction – What this episode is all about 01:20 Meet the speakers – Who are Kristina and Lucy? 03:10 Is AI search a problem or an opportunity? 05:38 What is answer engine optimisation (AEO) and why does it matter? 08:57 How AI search differs from Google – and what brands should do 13:00 Is traditional SEO dead, or just evolving? 16:14 The role of digital PR and brand authority in search 20:18 Why SEO teams need to collaborate more with brand and PR teams 22:25 What marketers should do now to prepare for AI search 27:06 Speculations on the future – will AI search results be monetised? 30:35 Final thoughts – SEO is not dead, but it is changing Key takeaways from the episode SEO isn’t dead – but AI search is changing the game.Answer engine optimisation (AEO) is emerging as a new way to increase visibility.Brand authority matters more than ever – AI models prioritise trusted sources.Testing and iteration are key – brands that adapt early will win. Subscribe and stay ahead Read the full recap here. Subscribe to the newsletter for exclusive insights. Or browse our starter kit on how to get found online in AI search. About Connecting the dots Connecting the dots gives you clarity in the chaos of modern marketing. We present straight-talking insights on the trends that matter to marketers right now—powered by Precis’ expertise in data, media, creative, and technology. Hosted on Acast. See acast.com/privacy for more information.

    32 min
  • 4 Episodes

About

"Connecting the dots" is a podcast by Precis, where we break down the latest marketing trends with expert insights and practical takeaways. If you're a marketer looking for clarity in the chaos, we’re here to help you connect the dots. Precis is a global marketing agency specialising in creative solutions, media, data & analytics, and SEO. Each episode features a mix of in-house experts and industry thought leaders sharing their perspectives. Hosted on Acast. See acast.com/privacy for more information.

Information

  • Creator
    Precis Digital
  • Years Active
    2K
  • Episodes
    4
  • Rating
    Clean
  • Copyright
    © Precis Digital
  • Show Website
    Connecting the dots