Collectively - Purpose-led business and marketing

Marijke and Monica at The Marketing Collective
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Collectively - Purpose-led business and marketing

Collectively is a podcast about building better businesses, and the journey all of us as business owners and entrepreneurs have along the way. In here, we share our experiences of building our own purpose-led businesses and the trials and tribulations, actions and results of our clients, as well as some of the most memorable and successful ethical and sustainable brands we admire. As two Marketers with over 40 years experience between us, we chat about the marketing methods and mindsets that really move the dial for small-to-medium sized businesses, and how by working in collaboration with others, you can build a successful business and market it in a way that feels aligned, authentic and appealing for you and all your audiences! Collectively, is a podcast by The Marketing Collective Founder, Marijke Timmers and Mark My Words Founder, Monica Shepherd.

  1. 13 小時前

    15 Years of Charity Foundership

    What you may not know is that alongside her work at The Marketing Collective, Marijke is also the founder of Dara Children’s Trust, a charity supporting a displaced community in Andong, on the outskirts of Phnom Penh, Cambodia. In this episode, Marijke shares more about her first-hand experience as a charity founder and how she is now aligning her business for impact in a way that will support other organisations in creating their own impact. For more information about Dara Children’s Trust v...

    38 分鐘

  2. 2月26日

    Embracing neurodiversity in marketing and the workplace

    When we talk about ‘diversity’ in marketing, we need to also consider neurodiversity, which still remains underrepresented and under-acknowledged (despite one in every 20 people in Aotearoa having ADHD). Which is why we invited Sarah and Penelope from Superpower Communications to chat with us. They offer PR consultancy with the much-needed addition of workplace inclusivity consulting. As neurodivergent professionals themselves, we asked them to share more about how organisations can make sure...

    45 分鐘

  3. 2月12日

    Building an authentic personal brand that connects

    Personal branding isn’t about jumping on the latest trends or creating an identity that isn’t ‘you’. It’s about owning who you are, sharing your expertise and connecting with the people who need what you have to offer. You’ll have your best impact (and success) when people know what you stand for, the strengths that set you apart and the experience that influences the way you work (and makes you so great at what you do). Today we’re talking about how to step into your role as a thought leader...

    28 分鐘

  4. 1月29日

    Where to start with strategic marketing planning

    For many of us, the new year feels like a bit of a clean slate, especially for us in New Zealand where we’ve had a summer break and space to think about what we want to achieve in the year ahead. The last few years have been tough for many; but we think business sentiment is looking more optimistic for the year ahead. Planning is an opportunity to take charge, regardless of what the market, economy or political decisions may send our way. Planning can feel daunting though, so in this ep...

    39 分鐘

  5. 1月15日

    A new paradigm in business with Libby Robertson

    This episode is the first to go live for us in 2025, and we wanted to kick the year off with some inspiration for the year ahead. We’re talking to Libby Robertson, a coach who helps entrepreneurs manifest their next level by mastering their strategy, mindset and energetics. Her business is called Parradiigm, and she’s on a mission to pave the way for a whole new paradigm in business. She believes businesses have the power to transform lives, families and communities in ways which will be felt...

    38 分鐘

  6. 2024/12/18

    Your relationship with your business - by design or default?

    It’s nearing the end of the year and fatigue for business owners and their teams is at an all time high. The holiday season can also evoke a lot of emotions and expectations. Which is why we thought it would be timely to chat to Kim Houdebine Benjamin, a coach who uses Human Design to help us understand ourselves and those we care about on a much deeper level so that we can have more fulfilling relationships. Whether it’s with your partner, your kids, your colleagues, or even your business, w...

    32 分鐘

  7. 2024/12/04

    Connecting with your audience through emotion

    In our previous episode, we talked about how to create personas that represent your intended audience. But what next? How do you use what you know about your audience to communicate in a way that really resonates with them and helps them connect what they need with what you’re selling? Brands grow through emotional resonance. At the heart of great brand messaging is a true empathy for the humans you’re here to help. When you start with empathy, you can offer relevant solutions (not sales spin...

    33 分鐘

  8. 2024/11/20

    Defining your target audience without bias or stereotypes

    Without knowing your audience, you’re shooting in the dark. It's essential for your marketing, messaging, and product development. As the adage goes: if you’re marketing to everyone, you’re marketing to no one. Really understanding your audience goes beyond demographics - especially in an increasingly diverse world. In this episode we’re talking about how to craft effective, inclusive brand persons (or buyer personas) by digging into the psychographics that drive decisions and avoiding bias a...

    32 分鐘
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簡介

Collectively is a podcast about building better businesses, and the journey all of us as business owners and entrepreneurs have along the way. In here, we share our experiences of building our own purpose-led businesses and the trials and tribulations, actions and results of our clients, as well as some of the most memorable and successful ethical and sustainable brands we admire. As two Marketers with over 40 years experience between us, we chat about the marketing methods and mindsets that really move the dial for small-to-medium sized businesses, and how by working in collaboration with others, you can build a successful business and market it in a way that feels aligned, authentic and appealing for you and all your audiences! Collectively, is a podcast by The Marketing Collective Founder, Marijke Timmers and Mark My Words Founder, Monica Shepherd.

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