Connecting with Your Audience: Understanding Your Customers' Level of Awareness

In this episode of 'Becoming Burnout Proof,' host Meg Bingham explores how to effectively communicate the value of your product or service by understanding your customer’s awareness levels. Meg delves into the significance of knowing your 'human,' beyond just demographic and psychographic traits. She breaks down Eugene Schwartz's five stages of customer awareness—Unaware, Problem Aware, Solution Aware, Product Aware, and Most Aware—guiding listeners on how to tailor their messaging for each stage. This understanding helps women entrepreneurs better target their audience, streamline marketing efforts, and ultimately increase their impact without burning out.

Join the Work Life Harmony Club for Marketing & Stress Management Support.