Leading to Change w/ Antonio Parra

You know the old saying: “The only constant in life is change.”
The same goes for business. And the only risk greater than investing in change — digital transformation or otherwise — is avoiding change.
In this episode, we speak with Antonio Parra, the VP of Global Digital Transformation and Data & Analytics at Grupo Bimbo, about…

- Why digital transformation needs to be unique to the organization

- Why the change mentality has to go beyond your product

- How to build an organization for change

- Advice for organizations just beginning their digital transformation journey

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