Conscious Business School

Conscious Business School
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Conscious Business School

This isn't like any school you are used to...trust me. THE podcast for the conscious entrepreneurs - those that are heart-led and purpose driven. Here we take back the corporate dream, build conscious businesses and live UNBOUND lives. You host, Laura Murphy, takes the guesswork out of building, growing, and marketing your online business. And, because entrepreneurship will bring you face-to-face with your fears, doubts, and limiting beliefs we talk about strategy and energy, marketing and mindset, sales and psychology.

  1. 2023. 10. 05.

    19. THE secret to growth and success in your business

    Before we dive into the episode today, I want to give you a little peek behind the curtains of the vision I’ve been holding for this space – Conscious Business School.  As some of you know I’ve been working in business, entrepreneurship and marketing for almost 2 decades and in the online business space since gosh – 2017/2018.  And, in my opinion there’s been something missing for a while.  It has never been my intention to primarily be a coaching-based business. As much as I love working with people 1:1, my true passion is 1:many and in holding space, guiding.  What’s been missing for me is a space, a community, a platform, a lounge if you will for like-minded, like-spirited entrepreneurs – the visionaries, the purpose-driven, the passionate creators and healers to connect, gather, learn, be supported, be pushed, to move past edges and to step into a new level of possibility. How I envision this happening is a mix of self-led,  mentor-facilitated and experiential learning.  Short co-horts, classes, gatherings and experiences.  Online, offline.  A central place where you find everything you need to move the business off the pages of your journal into the real world so that you can be the embodiment of the entrepreneur you’ve longed to be for probably as long as I have.  It’s a space unlike anything I’ve experienced through coaching programs and 1:1 sessions. I couldn’t quite find it so, very projector/leo of me – I thought f**k it I’ll build it.  Why am I telling you this? This is me taking a step to move the vision out of the shadows and into the world. To be held accountable to the vision. And, to invite you into the first chapter of that. Starting Tuesday, October 10 – I am kicking off BUSINESS:ACTIVATED a 6-week live group launch accelerator that is designed to light the spark of your business, to move it out of the pages of your journal or the visions in your mind into the real world. It’s high-touch, it moves quickly and it’s focused on simple forward motion – a requirement for the engine of momentum to begin.  If you are ready to move your business from the shadows into the real world, to start 2024 with the foundations of the business you have dreamed of – join us. It’s potent work if you are just getting going or approach your business in a willy-nilly, fly by the seat of your pants way.  The process is simple, proven and repeatable and will lay the foundation for the impact and income you desire. Consider it the pre-requisite to the wildly successful launches you dream of.  With all of that said, let's dive into today’s episode.  Last week I answered a question that someone had submitted via instagram on if they should wait to have a product or skill before they launch their business. The short answer is no – take a listen to the podcast for more.  This week I want to riff on something that I brought up in an instagram post because I feel like it needed a little more time and space to percolate and be articulated.  It’s this: One of the biggest perspective shifts you can make in your business is to approach the building it layers -- to iterate. I like to use analogies to help simplify what I’m trying to say. So think about building a house – you would never build the roof before the foundation is laid. Building your business is the same – you start with defining and clearly articulating the elements of your brand – your business anchors and then you layer on top of that foundation various products, services, systems, structures and strategies based on a balance of the resources you currently have and those you are foreseeing in the near future. All with the end goal of building this big beautiful home.  Keep listening to hear about why this is the secrets to success in your business. For access to my FREE Business Anchors Masterclass/workshop click here. For more daily tips and antics, follow me on Instagram or Ti

    28분

  2. 2023. 09. 26.

    18. Brand-Building is a PRE-REQUISITE for a successful product launch

    Hey babe, welcome back to the podcast. This episode was inspired by a question a follower of mine from instagram submitted during an AMA moment. Their question was this: I am still finishing my breathwork & reiki training, do I wait to launch my business or do it now? To put it more generally, do you wait until you have the acquired skill before you launch your brand? This to me would mean you don't have a product to launch quite yet. My answer, to put it plainly -- launch now!! Brand-builiding is a prerequisite for a successful product launch. The sooner you an gain clarity and start to build a brand around on your business anchors: who you are, what you do, who you are for, why you do it and why you are the one, the better. Building an audience takes time and your audience will have to embark on a journey before they are ready to buy from you so the sooner you can begin building your brand, the better. When you build the foundations of your brand, you build an audience rooted in deep connection and trust. And, you build an engaged and interested audience who are ready to purchase from you when you are ready to sell.Your audience, your ideal dreamy client, needs time to be nourished and tended to BEFORE you sell anything to them. They need to be warmed up to the idea that you can be of service to them.To truly activate your business, start building your brand TODAY, before you think you are ‘ready’, even if you are still acquiring the skills, knowledge, healing or training you are building your business upon.Knowing that, would you begin today? For access to my FREE Business Anchors Masterclass/workshop click here. If you are ready to ACTIVATE your business, to move it out of the internal, idea phase into reality, join us inside Business: Activated (Starting October 10). It is a 6-week launch accelerator designed to get you over the gap between where you are and where you want to be and to build the foundation of a successful business. We'll talk energetics and strategy and build a simple, focused plan for you to follow to birth your business into the world. For more daily tips and antics, follow me on Instagram or TikTok!

    20분

  3. 2023. 09. 20.

    17. The ONLY 7 Things You Need to ACTIVATE Your Business

    Folks, welcome back to the pod. I took a hot minute because I was traveling and sick but alas I am back to continue the conversation about ACTIVATING your business. In the last few episodes I’ve shared about different angles of activating your business. What I mean by activating your business is moving it across the threshold of dream or idea to reality – launching your business into the world. I gave you a look at what changed for me to activate my business and the importance of THE BUILD phase in your entrepreneurial journey (that phase we often want to skip over). Today, I want to give you the ONLY 7 things you need to truly activate your business and you are probably going to be shocked at how fundamental and simplistic these are. Notice I said simple, not easy.  Before we dive in, I think it’s safe to say if you aren’t making money in your  business, or arent making consistent money – one of a few things need your focus:  You’re overcomplicating it by adding more You haven’t launched in a real way You aren’t clear on the basics (business anchors – who you are, what you do , for who) You don’t have a consistent practice of showing up for your business I guarantee you if you come back to these basics: a focused process, intentional approach to launching products, clearly defined business foundation and consistency you WILL inevitably build a successful business.  If you are ready to ACTIVATE your business, to move it out of the internal, idea phase into reality, join us inside Business: Activated (Starting October 10). It is a 6-week launch accelerator designed to get you over the gap between where you are and where you want to be and to build the foundation of a successful business. We'll talk energetics and strategy and build a simple, focused plan for you to follow to birth your business into the world. For more daily tips and antics, follow me on Instagram or TikTok!

    26분

  4. 2023. 09. 06.

    16. The Importance of the BUILD phase

    Topics Covered: Online Business Coaching Misleading You, Expectations vs Reality when building your business, two sides of building a business On last week’s episode of the pod I gave you a glimpse into my journey of activating my business. I vulnerably told you about how I sat in the shadows for 5 years – and certainly not for lack of know-how because I’ve been doing this for some time in both my corporate career and in the background of other people’s businesses. While I wish I had moved, I took action soon – I don’t look back with regret – in fact I don’t regret many things in my life. I never have. I heard Peter Crone on a podcast say once: It couldn’t have been any other way because it wasn’t and that really helped me move forward from the past without regret. You can’t change it, only learn. I digress – on my journey, there have been key moments of inflection that changed the course of my actions or that (finally) landed in a way that I could receive. There were perspective shifts but most importantly there was key, simple, focused intentional action taken. Because activation requires action.  Which transitions nicely into what I want to chat with you about today - highlighting the importance of the BUILD phase of building your business.  Before we get into the nitty gritty of the podcast I think we need to chat about the expectation vs reality of building your business and the impact that social media has on us.  If you are like me you are bombarded with tiktoks and reels from online business coaches and mentors telling you that if you follow their formula you can have a $10K month the first time you open your doors or the perfect $100K launch strategy. Glamorizing income and setting the expectation to instant success.  This type of messaging has been sitting funny with me for a while and I think I’ve finally settled into why.  It completely glosses over the early, necessary and often most important phase of your entrepreneurial journey that every business must go through – the initial build.  Keep listening to hear more about the two sides of the build and an absolute pre-requisite to a successful business. If you are ready to ACTIVATE your business, to move it out of the internal, idea phase into reality, join us inside Business: Activated (Starting October 10). It is a 6-week launch accelerator designed to get you over the gap between where you are and where you want to be and to build the foundation of a successful business. We'll talk energetics and strategy and build a simple, focused plan for you to follow to birth your business into the world. For more daily tips and antics, follow me on Instagram or TikTok!

    25분

  5. 2023. 08. 29.

    15. How I ACTIVATED my Business in 2023

    Hey friends, welcome back to the podcast! ICYMI over on the ‘gram, I have recently launched a piece of my heart’s work into the world and am over the moon to tell you about it. Truthfully, this is something that I created because it was what I needed.   It’s called Business: Activated – it’s a 6 week live group launch accelerator that begins October 10, 2023.  In this group accelerator we FINALLY activate your business, or a product you have been sitting on, afraid to launch and we do it…in a simple, intentional and focused way. This container is for the conscious entrepreneur who has been sitting on the edge, dipping their toes in the water but not diving fully in. Waiting in the shadows. Think of it as a place to finally move your business out of your head and into the world – one of the biggest feats on your journey of entrepreneurship. I joked with a friend that this is a place to birth your business and you can think of me as your business doula.  The cohort is short, intentionally. I don’t want you to get stuck where you always do, looking for the right strategy, the right piece of information or the right sign to move. Business: Activated is the sign.  In honor of the launch I wanted to spend the rest of the episode talking about what it is to activate your business (and what it isn’t), some of the defining moments that finally activated my business and things I’ve done TO activate my business. Truthfully, this is what took me from an entrepreneur who thinks about my business to a conscious entrepreneur who has a business. Exciting…so let’s dive in! In this episode I tell you about an inflection point that altered the course of my business, something so subtle that pushed me over the edge into my business, what i did to activate my business and what changed for me to activate my business. Enjoy!xo If  you don’t commit to going ‘all in’ on launching, another year will pass by and your dream will remain just that –  a dream. An idea.   Introducing… Business: Activated A live 6-week (group) launch accelerator to guide you to birthing your business. To move it out of your mind and into the real world.  A simple, focused approach, intentional movement and the support of a group.  We begin October 10.  This product is rooted in taking intentional, forward action.  To push the edges of their comfort zone and to FINALLY birth your work into the world in a systematic, nervous system regulated way.  To move your sacred work out of your head and into the world (🧠→ ❤️ → 🌍). To accelerate the activation of your business. The details:  7 Live calls over 6 weeks (Orientation + 6 Calls) 6 lessons (that move you from laying the foundation of your business to intentionally launching) Build a repeatable and aligned launch plan  Community Group for accountability & support as you cross the threshold Access to me to support you as you  meet edges and resistance Bonus:  Content30 → an easeful digital guide to creating 30 days of social media content ($97 Value) Note: Content will start to be available mid September for my keeners out there eager to get started.  *Pre-Sale* Pricing (AVAILABLE NOW until August 31, 2023): $555 USD Bonus: First 2 people who sign up will receive a bottle of (real) Champagne delivered to your door (Value $100) AND a free 45-Minute Product Planning Session (Value $175) Price goes up to $777 USD September 1, 2023!

    22분

  6. 2023. 08. 21.

    14. THE MOST overlooked step on your entrepreneurial journey

    Welcome back to the podcast! Today’s episode was inspired by a tiktok I made last week and I wanted to elaborate on it some more so you are in for a treat here today. Again this episode will be short and crispy.  One of the most undervalued and overlooked chapters in the journey of entrepreneurship is the one where you believe in yourself. Unwavering belief.  I'm talking the believe you have in yourself to bring the vision to life EVEN IF you don't know HOW yet. The belief you have in your vision EVEN IF your audience hasn't fully bought in yet. In this episode I talk about how this was inspired by my 20 year corporate career, the good news about belief and HOW to decide, practice and cultivate the belief you need to build a business. f this is where you struggle in your business, I ran an epic FREE masterclass this week call Business Anchors 101 where we began to pull the thread on who you are, what you do, who your for , why you do it and why you are the one to do it. The replay is available here. I also work 1:1 with clients in my 3 month container called MOMENTUM. We spend the first segment of this work grounding and focusing on clarity then you move. If this is the level of support you desire, DM me on IG and tell me where you are in your biz and where you want to be. I’ve also secretly launched a group program to the attendees of the workshop called Business: Activated. This is where literally activate your business. We get clear, we focus, we launch over the course of 6 weeks. The beta group of this launches September. It's secret because I'm doing a pre-sale for masterclass attendees but it's my birthday month, so I'm feeling generous. Click here to sign up at the pre-sale price! Payment plan available here.

    18분

  7. 2023. 08. 11.

    13. WHO is your business for?

    Fam! welcome back to the podcast. Today I’m feeling all hot and bothered about defining who your business is here to service and why that is so important. So this episode is going to be my hot take on that. Your ideal dreamy client, who your business is in existence to serve, why that matters and how to apply it to your business.  It’s a tale as old as time in entrepreneurship that many of you, as you begin your journey, will think they’re product or service is for everyone.  That there isn’t one person on this planet who their product or services can’t help. And, they might not be wrong. Maybe it can help large groups of diverse people.  But truthfully, you do not want it to. You aren’t for everyone. You are not. And you don’t want to be for everyone. All it takes is one really misaligned client or customer who doesn’t quite get you or what you are here to do to prove to you that maybe you I’m right, maybe everyone might be too broad of a brush stroke.  Getting clear on this can literally change your business. Getting clear on this can literally change your business.  And I get it, when you are early in business and make little to no money, you’ll want to take any opportunity you get. And sure you can, but you’ll quickly find yourself in the exact same situation you did working a full time job that you hate doing things that are misaligned. We are not here for that. We are here to build conscious businesses – which I define as purpose-driven, heart-aligned and heart-led. Ones that feel good to be in (most of the time).  I’ve said it before and I’ll say it again because it bears repeating - the #1(of I would say 5) things that I remember and still take with me in life almost 2 decades later, from my 4 year university degree in marketing is this – I’ll save you the tuition fee and give it to you for free ( you are welcome)  If you try to speak to everyone, you end up speaking to no one.  And the other side of that truth is when you narrow your focus to one. One dreamy ideal client who ticks all the boxes and who is with you for the long haul and you speak DIRECTLY to them – you are clear on who you are and how you help them, they are clear on who you are and how you help them and so is everyone else. Then the ‘everyone’ group can choose if they want to work with you or not. Get it. By speaking to the one, you clearly articulate to everyone (whether directly or indirectly).i This is why defining who you are here for is a business anchor. One of the most important things you will do for your business.  And one that deserves its own episode. If this is where you struggle in your business, I ran an epic FREE masterclass this week call Business Anchors 101 where we began to pull the thread on who you are, what you do, who your for , why you do it and why you are the one to do it. The replay is available here. I also work 1:1 with clients in my 3 month container called MOMENTUM. We spend the first segment of this work grounding and focusing on clarity then you move. If this is the level of support you desire, DM me on IG and tell me where you are in your biz and where you want to be. I’ve also secretly launched a group program to the attendees of the workshop called Business: Activated. This is where literally activate your business. We get clear, we focus, we launch over the course of 6 weeks. The beta group of this launches September. It's secret because I'm doing a pre-sale for masterclass attendees but it's my birthday month, so I'm feeling generous. Click here to sign up at the pre-sale price! Payment plan available here.

    26분

  8. 2023. 08. 04.

    12. Clarity Sells & Confusion Creates Noise

    Hey friends, welcome back to the podcast! Today’s episode is going to be short and sweet. Because I think this topic is so important, I don’t want to take away from the point by saying too much.  It is essentially this: CLARITY IN YOUR BUSINESS is what makes you money (i.e a business). Lack of clarity creates confusion for you and your ideal dreamy client and when they are confused anything you say and do is noise, which they screen out.  To summarize - Clarity sells and confusion creates noise.  Thank you for coming to my ted talk.  When there is clarity in your business you project confidently. And when you are confident people listen. You speak with authority and people see you as someone they can trust to guide them. So clarity creates confidence.  Confidence and clarity doesn’t have to mean you know everything and it definitely doesn’t have to mean you are untruthful about where you are in your business. It just means you are clear and confident in who you are today, the journey that has gotten you here and your ability to help others with what you have today. It also means you are confident in the vision of the future and your ability to get there.  Your ideal dreamy client wants to know you believe in yourself. They don’t want you to look to them to validate your confidence or ability. That shakes their ability to put trust in you as their guide.  They also want you to speak clearly to them in a way that they understand. They get lost when you make assumptions on what they know or where they are,, when you speak around the point and when you use industry jargon or coach speak. You lose them in anything other than the plot, the point.  Stand confidently in who you are, speak directly to your ideal dreamy client, remember less is more and if you aren’t seeing the results you want there is a lack of clarity somewhere. Don’t give up, iterate and make microadjustments until who you are, what you do and for who is so clear that your ideal dreamy client knows what they can expect from you, what you can help them with and how to buy from you.  If this is where you struggle in your business, I ran an epic FREE masterclass this week call Business Anchors 101 where we began to pull the thread on who you are, what you do, who your for , why you do it and why you are the one to do it. The replay is available here. I also work 1:1 with clients in my 3 month container called MOMENTUM. We spend the first segment of this work grounding and focusing on clarity then you move. If this is the level of support you desire, DM me on IG and tell me where you are in your biz and where you want to be. I’ve also secretly launched a group program to the attendees of the workshop called Business: Activated. This is where literally activate your business. We get clear, we focus, we launch over the course of 6 weeks. The beta group of this launches September. It's secret because I'm doing a pre-sale for masterclass attendees but it's my birthday month, so I'm feeling generous. Click here to sign up at the pre-sale price! Payment plan available here.

    15분
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This isn't like any school you are used to...trust me. THE podcast for the conscious entrepreneurs - those that are heart-led and purpose driven. Here we take back the corporate dream, build conscious businesses and live UNBOUND lives. You host, Laura Murphy, takes the guesswork out of building, growing, and marketing your online business. And, because entrepreneurship will bring you face-to-face with your fears, doubts, and limiting beliefs we talk about strategy and energy, marketing and mindset, sales and psychology.

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    Conscious Business School
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    2023년
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