Consulting Matters

Betsy Jordyn
Consulting Matters

The Enough Already Podcast has a new name and mission! Welcome to Consulting Matters. Great consultants don’t just deliver transformation—they live it. Consulting Matters with Betsy Jordyn is the podcast for organizational consultants and transformation-driven coaches who build businesses rooted in their expertise and passions, empower leaders, and drive meaningful change. Hosted by Betsy Jordyn—a former Organizational Development consultant at Disney and a seasoned consultant and business owner with decades of experience—this show equips you to master the art, science, and business of transformation for your clients and, most importantly, for yourself. Through insightful solo episodes and compelling conversations with C-suite executives, seasoned consultants, and support partners, Betsy shares proven strategies for building credibility, crafting messaging that resonates, and confidently navigating the complexities of consulting. But Consulting Matters isn’t just about growing your business—it’s about developing you. Discover how to harness your expertise, reignite your passion, and elevate your ability to create lasting impact. Your transformation starts here. Take your consulting journey to the next level.

  1. Enough Already Announcement!

    26/09/2024

    Enough Already Announcement!

    I'm popping in with some big news! I'm giving myself a gift – a sabbatical! From now until February 2025, there won't be any new Enough Already podcast episodes. But this isn't just a vacation; it's an intentional space to rethink how I can serve my clients better and tap into new ideas, like the book I want to write and my evolving business strategy. A quote by Richard Rohr inspired me: 'Doing must be balanced out by not doing.' I'm embracing this balance to bring my best to my clients, even though it comes with nerves around finances. I believe this sabbatical will be a huge investment in myself and my work. While I'm pausing the podcast and new client work, I'm still passionate about helping mid-career professionals build standout consulting and coaching brands. My team will share highlights from past episodes on YouTube and LinkedIn, so if we're not connected yet, please do so! You can also sign up for my client waitlist on my website and get access to free brand messaging trainings. If you've ever thought about taking a sabbatical or have tips to share, I'd love to hear from you. Email me or connect on LinkedIn.  Thanks for listening, and I look forward to returning in February 2025! NEXT STEPS To build your business and brand right…the first time, grab my roadmap and guide → https://www.betsyjordyn.com/roadmap If you’re on LinkedIn, come say hi! https://www.linkedin.com/in/betsy-jordyn/ Learn more about my VIP brand-building services → https://www.betsyjordyn.com/services If you enjoyed this episode, please leave me a review! 3 It really helps me get actionable inspiration for consultants and coaches who need it the most!

    4 min
  2. My Top 5 Consulting, Coaching & Entrepreneurial Mistakes (and How to Avoid Them) (Ep115)

    08/08/2024

    My Top 5 Consulting, Coaching & Entrepreneurial Mistakes (and How to Avoid Them) (Ep115)

    It’s hard to believe it, but I’ve had my own consulting and coaching business for almost 15 years! Along the way, I have had my successes…and failures. In this episode, I share with you the 5 biggest mistakes that I’ve made over the past 15 years with the hope you’ll learn from me, avoid my mistakes, and build a thriving consulting or coaching business. Everything from not listening to great advice from one of the world’s best branding experts to investing in the wrong people – these are all a part of my journey. I hope you use my mistakes to empower you to set your business up right from the start and save money, time, and frustration! Here’s a look at this episode… 0:04:06: Mistake #1: Letting scarcity dedicate my business model and brand (or lack thereof) 0:07:47: Mistake #2: Creating not one but two fictitious business names! 0:10:25: Mistake #3: Let too many cooks into my website kitchen, without having a clue on how it all worked, which led to a website that didn’t look like me OR convert 0:14:40: Mistake #4: Under-estimated how big of a business shift it was when I pivoted from consulting to the brand messaging I do now 0:17:10: Mistake #5: Didn’t do enough due diligence before partnering with vendors and other consultants and coaches 0:20:13: How I made meaning out of the mistakes and use them to propel my client’s success and impact NEXT STEPS To build your business and brand right…the first time, grab my roadmap and guide → https://www.betsyjordyn.com/roadmap If you’re on LinkedIn, come say hi! https://www.linkedin.com/in/betsy-jordyn/ Learn more about my VIP brand-building services → https://www.betsyjordyn.com/services If you enjoyed this episode, please leave me a review! 3 It really helps me get actionable inspiration for consultants and coaches who need it the most!

    26 min
  3. How to Get and Use Powerful Client Testimonials (Ep114)

    25/07/2024

    How to Get and Use Powerful Client Testimonials (Ep114)

    Ready to turn your client success stories into powerful tools that attract and convert clients? Tune into this episode of the Enough Already podcast to discover how to create benefit-driven testimonials and case studies that elevate your brand and make it easy for you to convince new clients to work with you. What you’ll discover in this episode: 0:01:28: Why testimonials are so incredibly important to your business success 0:03:36: The #1 big testimonial mistake that turns away potential clients 0:07:30: Why you’ll see your social proof soar when you STOP asking for recommendations (and what to ask for instead) 0:09:45: The anatomy of a testimonial or case study that offers social proof and builds your credibility 0:11:50: 3 Simple Steps to compelling testimonials and case studies 0:15:36: How to use your testimonials and case studies to land more clients, conduct market research, write amazing website copy, optimize your LinkedIn profile, and more! NEXT STEPS For examples of how to create benefit-driven testimonials, check out my testimonial page → https://www.betsyjordyn.com/testimonials For examples of how to create compelling case studies, check out my success stories page → https://www.betsyjordyn.com/success-stories If you’re on LinkedIn, come say hi! https://www.linkedin.com/in/betsy-jordyn/ Learn more about my VIP brand-building services → https://www.betsyjordyn.com/services If you enjoyed this episode, please leave me a review! 3 It really helps me get actionable inspiration to consultants and coaches who need it the most!

    26 min
  4. How Pixar’s “Inside Out 2” Changed My Understanding of the Fears That Stand in the Way of Our Consulting or Coaching Potential (Ep112)

    27/06/2024

    How Pixar’s “Inside Out 2” Changed My Understanding of the Fears That Stand in the Way of Our Consulting or Coaching Potential (Ep112)

    Is fear holding you back…or is it anxiety? My last episode of the Enough Already podcast was all about dealing with the fears that stand in the way of our consulting or coaching potential. To quickly recap, in the last episode, I shared why it’s totally normal to experience fear and how fears serve you. I also shared my definition of fear as I shared my definition of fear which is, “An unpleasant emotion that alerts us to a threat to getting our normal human needs met.” And then I went to see Inside Out 2 – the latest Pixar movie about the world of middle schooler Riley and the new emotions she has been experiencing since hitting puberty. If you haven’t seen this movie yet, it’s great. And it has completely transformed my understanding that it’s not fear that is standing in our way but anxiety. Tune in now to discover: The differences between fear and anxiety Why it makes total sense for consultants and coaches to have a stronger relationship with anxiety New suggestions for how to deal with anxiety NEXT STEPS Download a pdf slide deck of the previous episode (and when you get it, swap out the word “fear” for “anxiety” → https://www.betsyjordyn.com/four-fears If you’re on LinkedIn, come say hi! https://www.linkedin.com/in/betsy-jordyn/ Learn more about my VIP brand-building services → https://www.betsyjordyn.com/services If you enjoyed this episode, please leave me a review! 3 It really helps me get actionable inspiration to consultants and coaches who need it the most!

    11 min
  5. How to Overcome Your Fears & Build a Consulting or Coaching Business You Love (Ep111)

    27/06/2024

    How to Overcome Your Fears & Build a Consulting or Coaching Business You Love (Ep111)

    Taking the Leap from Your 9-5 and/or Launching a Consulting or Coaching that Aligns with Your Passions and Strengths is one of the Hardest Career Decisions You’ll Ever Make That’s why it’s totally normal to have fears and self-doubt, especially around money. Tune into this episode of the Enough Already podcast for compassionate and practical strategies on how to recognize, embrace, and transcend fear so that you can move toward your consulting and coaching goals with greater clarity, focus, and confidence. What you’ll discover in this episode: 0:01:00: The legit reasons why growing your own business is both exciting AND terrifying 0:09:56: The psychology of fear and its hidden gifts – what you need to know BEFORE dealing with them 0:13:57: What drives the four fears that ALL consulting and coaching businesses have at some point 0:17:13: The 1 big mistake most people make when dealing with the fear that keeps them stuck and struggling 0:21:57: Why you’ll transcend fear faster if you’re compassionate about them (even if they are causing you heartache) NEXT STEPS Download a pdf slide deck of this episode → https://www.betsyjordyn.com/four-fears If you’re on LinkedIn, come say hi! https://www.linkedin.com/in/betsy-jordyn Learn more about my VIP brand-building services → https://www.betsyjordyn.com/services If you enjoyed this episode, please leave me a review! 3 It really helps me get actionable inspiration for consultants and coaches who need it the most!

    32 min
  6. Want to Start Your Own Consulting or Coaching Business? How to Finally Make It Happen (Ep110)

    13/06/2024

    Want to Start Your Own Consulting or Coaching Business? How to Finally Make It Happen (Ep110)

    If you have been wanting to start your own consulting business or coaching practice, but haven’t acted on that dream yet – what’s stopping you? Is it a lack of clarity on how to make it happen? Lack of confidence that you have what it takes to succeed? Or is it simply a whole lot overwhelmed by all that’s involved? If you’re ready to overcome all that, tune into today’s episode of the Enough Already podcast for the roadmap for turning the best of your career into a consulting or coaching business you love. What you’ll discover in this episode: 0:00:38: Consulting vs. Coaching – how do you decide what is the right business for you? 0:01:55: The #1 big mistake people make that absolutely kills their ability to convey the value of what they do with clarity and confidence. 0:09:27: Secrets to a website that attracts, impresses, and converts high-paying consulting or coaching clients. 0:32:01: Why you’ll consistently get more consulting or coaching clients if you build a marketing system, even in a crowded market. 0:39:56: When to transition from a successful consultant and coach to a thought leader. NEXT STEPS Download my free roadmap to your dream consulting or coaching business and authentic brand → https://www.betsyjordyn.com/roadmap If you’re on LinkedIn, come say hi! https://www.linkedin.com/in/betsy-jordyn/ Learn more about my VIP brand-building services → https://www.betsyjordyn.com/ If you enjoyed this episode, please leave me a review! 3 It really helps me get actionable inspiration to consultants and coaches who need it the most!

    46 min
  7. The Secret Performance Booster for Consultants and Coaches (and it’s NOT more work!) with Julie Griffin (Ep109)

    30/05/2024

    The Secret Performance Booster for Consultants and Coaches (and it’s NOT more work!) with Julie Griffin (Ep109)

    Warning: Ignoring self-care could be sabotaging your consulting or coaching success! Executive Wellness Coach, Julie Griffin joins us on this Enough Already podcast episode with insights on how prioritizing self-care directly enhances professional performance. She offers effective self-care strategies that not only prevent burnout but also improve mental clarity, physical health, and productivity – essential for consultants and coaches who want to optimize their business success while maintaining and a balanced and healthy lifestyle. What you’ll discover in this episode: 0:02:00: The surprising link between wellness and high performance and why you’ll boost your energy and productivity ONLY if you prioritize self-care 0:06:23: Why thinking that self-care is a luxury and not a necessity is the #1 culprit behind stress and burnout 0:09:41: How to create and implement simple self-care routines for busy professionals that can be easily incorporated into your hectic schedule 0:13:24: Why we really are what we eat and the impact our dietary choices have on our performance and well-being 0:23:48: When to hire a wellness coach for greater health and business outcomes NEXT STEPS Thanks for listening. New episodes drop every Thursday. Make sure you hit the follow button to get notified. If you prefer video or want closed captions, you can watch all my episodes on YouTube → https://www.youtube.com/c/BetsyJordyn If you’re on LinkedIn, come say hi! https://www.linkedin.com/in/betsy-jordyn/ Learn more about Julie Griffin’s wellness coaching for high-performance leaders at https://www.thehealthierexec.com/ MORE RESOURCES FOR YOU: Get free consulting and coaching tools, and templates at resources → https://www.betsyjordyn.com/downloads Sick of trying to grow your purpose-driven consulting or coaching business and brand on your own? Learn more about my VIP brand-building services → https://www.betsyjordyn.com/ If you enjoyed this episode, please leave me a review! 3 It really helps me get actionable inspiration to consultants and coaches who need it the most!

    53 min
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The Enough Already Podcast has a new name and mission! Welcome to Consulting Matters. Great consultants don’t just deliver transformation—they live it. Consulting Matters with Betsy Jordyn is the podcast for organizational consultants and transformation-driven coaches who build businesses rooted in their expertise and passions, empower leaders, and drive meaningful change. Hosted by Betsy Jordyn—a former Organizational Development consultant at Disney and a seasoned consultant and business owner with decades of experience—this show equips you to master the art, science, and business of transformation for your clients and, most importantly, for yourself. Through insightful solo episodes and compelling conversations with C-suite executives, seasoned consultants, and support partners, Betsy shares proven strategies for building credibility, crafting messaging that resonates, and confidently navigating the complexities of consulting. But Consulting Matters isn’t just about growing your business—it’s about developing you. Discover how to harness your expertise, reignite your passion, and elevate your ability to create lasting impact. Your transformation starts here. Take your consulting journey to the next level.

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