Episode 2 - Misha Medvedev & Peter Frelinghuysen (Earth Brands)

Welcome to the Consumer Rundown, your destination for the people, companies and trends transforming today's consumer markets.

On today’s episode we talk to the founders of Earth Brands Misha Medvedev & Peter Frelinghuysen. Featured in the Forbes Social Impact 30 under 30 list, Misha and Peter launched Earth Cups in 2021 as an environmentally sustainable plant-based alternative to single-use plastic red solo cups. We discuss Earth Brand’s mission to make sustainability cool and the challenges that face the sustainability industry.

Whether you’re a CPG enthusiast, an aspiring entrepreneur or a seasoned investor, tune in to learn about how Misha and Peter are transforming plastic waste.