Content Is Your Business

MouthMedia Network
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  • KINH DOANH
Content Is Your Business

How are consumer brands reaching new audiences through digital storytelling? Where is content programming going next? Technology is changing the way people view and connect with brands across the globe. Each week, our experts discuss killer content strategies, mapping out content by audience demos, storytelling success measurement, influencer partnership strategies, and talk about building in-house cultures of content.

  1. Mike Molnar of GLOW - Active Listeners, Deep Thinkers, Digital Entertainers

    08/04/2020

    Mike Molnar of GLOW - Active Listeners, Deep Thinkers, Digital Entertainers

    How does an interactive agency change the game for brands? Mike Molnar, Managing Partner at GLOW (an award-winning digital marketing and social media agency in New York, comprised of dozens of industry veterans, Ivy League graduates, photographers, musicians, artists, world travelers, devoted fans, and curious marketers, all unified in expertise of social and digital) joins guest host Marc Raco to discuss creating smart, effective, and results-driven campaigns; making smart and creative use of data; the benefits of augmented reality turn otherwise dull ads into entertaining experiences, and how politics and movie experiences can benefit from AR; GLOW's take on radical honesty, an early memory of moving content, climate change; how pickles connect to family roots and the TV show MASH; and, more. See omnystudio.com/listener for privacy information.

    1 giờ 8 phút
  2. Noah Mallin of IMGN Media - Inspiring and Marketing to Gen Z

    03/04/2020

    Noah Mallin of IMGN Media - Inspiring and Marketing to Gen Z

    IMGN is a tech-media company specialized in producing and programming social content for Gen Z audiences. IMGN owns and operates a portfolio of 14 distinct media brands with an overall reach of +40 million followers. Noah Mallin, Chief of Brand Strategy at IMGN Media, shares a look into the business, the nature of transforming content, what connects with Gen Z, and how brand messaging will be affected by COVID-19. See omnystudio.com/listener for privacy information.

    1 giờ 4 phút
  3. The Adventures of Stitch O'Malley - Fashion Detective - Ep 3

    28/03/2020

    The Adventures of Stitch O'Malley - Fashion Detective - Ep 3

    The final episode of "The Adventures of Stitch O'Malley: Fashion Detective"  --  a fun example of creative marketing content we are publishing for the first time ever. We really would love to hear how you are doing and also what you think, so reach out to us on Instagram or Facebook at @mouthmedianetwork or email us at podcast@mouthmedianetwork.com! See omnystudio.com/listener for privacy information.

    29 phút
  4. The Adventures of Stitch O'Malley - Fashion Detective - Ep 2

    27/03/2020

    The Adventures of Stitch O'Malley - Fashion Detective - Ep 2

    We hope you love listening to the three episodes of "The Adventures of Stitch O'Malley: Fashion Detective" as much as we loved making them. Here is episode No. 2! To offer you some entertainment, and perhaps inspire you with a fun example of creative marketing content, we thought we'd pull something very different out of the vault that we haven't shared before. We really would love to hear how you are doing and also what you think about them, so reach out to us on Instagram or Facebook at @mouthmedianetwork or email us at podcast@mouthmedianetwork.com!  See omnystudio.com/listener for privacy information.

    29 phút
  5. The Adventures of Stitch O'Malley - Fashion Detective - Ep 1

    26/03/2020

    The Adventures of Stitch O'Malley - Fashion Detective - Ep 1

    A few years ago MouthMedia co-founder Rob Sanchez had been building a new kind of concept for an apparel business named Ralph and Remington, offering a novel approach to transparency, including a groundbreaking look behind the scenes as the business was developing. Because the brand was inspired by the ethos of the 1940's, we worked together to create an old-time radio style show reminiscent of that time, which was intended to be one of the unique ways to bring attention to the brand. Although Rob decided to put the project aside for a while to give full attention to MouthMedia, we had already completed three unreleased episodes of the podcast serial. So this week we have decided to pull them out of the vault, dust them off, and share them with you. We know pretty much everyone is going through a tough time now and trying to make the best of the current new realities at home. To offer you some entertainment, and perhaps inspire you with a fun example of creative marketing content, we thought we'd pull something very different out of the vault that we haven't shared before. We really would love to hear how you are doing and also what you think about them, so reach out to us on Instagram or Facebook at @mouthmedianetwork or email us at podcast@mouthmedianetwork.com! We hope you love listening to the three episodes of "The Adventures of Stitch O'Malley: Fashion Detective" as much as we loved making them. Here is episode No. 1! See omnystudio.com/listener for privacy information.

    20 phút
  6. Brand Marketing and Media in a World with COVID-19

    23/03/2020

    Brand Marketing and Media in a World with COVID-19

    Jason Schulweis, SVP and Head of Brand Partnerships and Integrated Marketing for Morning Brew,  offers crucial insights about current trends within media and marketing due to the impact of COVID-19, how marketers can authentically connect with consumers, and the importance of brand purpose in the face of this new reality. See omnystudio.com/listener for privacy information.

    35 phút
  7. Social Distancing and Business in a World with COVID-19

    21/03/2020

    Social Distancing and Business in a World with COVID-19

    Aside from the physical health risks stoked by COVID-19, there's another byproduct of the pandemic that's potentially terrifying: the social impact of isolation and quarantines. Given the number of people directed and electing to work from home, social distancing becomes both a personal challenge as well as an important business concern. From London, Julia Hobsbawm (social entrepreneur and author of The Simplicity Principle) shares important insights, strategy, and perspective, along with useful plays, for business leaders facing the realities of social distancing amongst their workforce and customers. See omnystudio.com/listener for privacy information.

    18 phút
  8. Gig and On-Demand Businesses and Workers in a World with COVID-19

    21/03/2020

    Gig and On-Demand Businesses and Workers in a World with COVID-19

    How do you protect on-demand or gig workers, their fleets, and their customers, during the COVID-19 crisis? How can companies like Postmates, which rely on going workers for their business model, succeed and survive, what particular concerns and considerations are in play, and what happens as restaurants and other suppliers close and face hard times? Vikrum Aiyer, Vice President of Public Policy & Strategic Communications at Postmates and Former Obama White House Senior Advisor, joins from San Francisco with perspective, insights, solutions, and a go-to enter to the playbook. See omnystudio.com/listener for privacy information.

    18 phút
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Giới Thiệu

How are consumer brands reaching new audiences through digital storytelling? Where is content programming going next? Technology is changing the way people view and connect with brands across the globe. Each week, our experts discuss killer content strategies, mapping out content by audience demos, storytelling success measurement, influencer partnership strategies, and talk about building in-house cultures of content.

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