Content Marketing Commute

The podcast for European Content Marketers
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Content Marketing Commute

Ready to ditch the dull interviews? Get ready for a fresh twist with "Content Marketing Commute" - the podcast for European content marketers! Picture this: Host Joe joins a content marketing guru during their daily commute or coffee break. It's like "Comedians in Cars Getting Coffee," but we're diving into the world of B2B content marketing. We're talking content strategies, success stories, industry challenges, and emerging trends. It's an informal and informative conversation that'll fire up your marketing mojo. If you're a European B2B marketer or content aficionado, make "Content Marketing Commute" your daily podcast pit stop. www.contentmarketingcommute.com

  1. #34: Qual vs. Quant - it's time to stop sleeping on qualitative data

    24 AOÛT

    #34: Qual vs. Quant - it's time to stop sleeping on qualitative data

    Ad: No more not knowing who’s coming to your website, convert more leads and get your free Leadfeeder extended premium trial here. In this episode of the Content Marketing Commute, recorded in beautiful Ajaccio, Corsica, I share some thoughts on creating quality content. Reflecting on discussions from the previous episode with SEO expert Tom Winters, my focus is on defining and measuring quality content. Fo me, so much of figuring out what 'quality' means for your audience is in really embracing qualitative feedback. The quantitative stuff will only tell you so much. Additionally, I provide tips on leveraging internal expertise to produce engaging and authoritative content for target audiences. Want to see the sights as well as hear the sounds of this episode? Check out the full video here: https://youtu.be/08sYWHdajmE 00:00 Welcome to Content Marketing Commute from Ajaccio 00:41 Recap of Last Week's Episode with Tom Winters 01:39 Lessons from Napoleon Bonaparte for Content Marketers (yes it's cringe, and it's also a joke!) 03:28 The Importance of Creating Quality Content 05:50 Measuring Quality Content: Qualitative vs Quantitative 12:35 Leveraging Subject Matter Experts for Quality Content 18:16 Final Thoughts and Upcoming Announcements Follow Joe on LinkedIn: https://www.linkedin.com/in/joesweeney1/. I mention in the episode that I have a big announcement coming up, which is going to impact the podcast, so follow me on LinkedIn to get it straight from the horses mouth in the next few days! In this episode, I also mention a tool called Rockee - a tool for content marketers being built by the legend that is Matt Laybourn. Check it out! Get full access to Content Marketing Commute at www.contentmarketingcommute.com/subscribe

    20 min

  2. 16 AOÛT

    #33: SEO Trends, AI and the ‘cyborg method’

    Ad: No more not knowing who’s coming to your website, convert more leads and get your free Leadfeeder extended premium trial here. Uncover the latest SEO trends and the future of AI in content marketing. Tom Winter from SEOwind joins me to share insights on the recent Google leak, zero-click search, and his "Cyborg Method" for combining human expertise with AI. Discover how to stay ahead in the ever-evolving SEO landscape. Follow Tom on LinkedIn: https://www.linkedin.com/in/tom-winter/ Follow Joe on LinkedIn: https://www.linkedin.com/in/joesweeney1/ Here is a link to more detail on the Google algorithm leak from Rand Fishkin: https://sparktoro.com/blog/an-anonymous-source-shared-thousands-of-leaked-google-search-api-documents-with-me-everyone-in-seo-should-see-them/ We also mentioned Trish Seidel on this episode, without whom we would never have got connected! Follow here on LinkedIn here: https://www.linkedin.com/in/trish-seidel-marketing-big-sister/ Get full access to Content Marketing Commute at www.contentmarketingcommute.com/subscribe

    34 min
  3. #32: "No one is waking up thinking about your brand". Here's what to do about it

    9 AOÛT

    #32: "No one is waking up thinking about your brand". Here's what to do about it

    Ad: No more not knowing who’s coming to your website, convert more leads and get your free Leadfeeder extended premium trial here. In this episode, I take a very warm lunchtime walk in the sweltering August heat of the South of France. I reflect on last week's interview with Lynn Heidmann from Dataiku - and one specifically hard truth for B2B marketers to swallow: No one is waking up thinking about your brand. So what's the answer? I offer 3 quick thoughts: 1. Shift your mindset to align with reality 2. Focus on pain points rather than pushing products 3. Go all in on entertainment --- 00:00 Introduction to Content Marketing Commute 01:06 A Walk in the South of France 01:58 About Last Week: Product Marketing Insights 03:36 Key Takeaways from Last Week's Episode 04:28 Understanding B2B Customer Mindset 06:28 Practical Tips for B2B Marketers 10:49 The Power of Entertainment in B2B Marketing 13:40 Conclusion and Call to Action --- Follow me on LinkedIn: https://www.linkedin.com/in/joesweeney1/ Get full access to Content Marketing Commute at www.contentmarketingcommute.com/subscribe

    15 min

  4. 30 JUIL.

    #31: Content Marketing vs. Product Marketing: How are they different? And how should they work together?

    Ad: No more not knowing who’s coming to your website, convert more leads and get your free Leadfeeder extended premium trial here. While I can’t promise Lady Gaga featured in this week’s episode, the beautiful Seine River in Paris offered a great backdrop for my conversation with Lynn Heineman from Dataiku. Did you catch the rain-soaked spectacle of the Olympics opening ceremony? In this episode, Lynn and I walk some of the same route, on her commute to work, talking product marketing. Want to see the sights as well as hear the sounds of this episode? Check out the full video here: https://youtu.be/m33E5FdmHL4?si=2RmunC99F2g8DoIO And while there were no robotic horses floating down the river and Zizou was nowhere to be seen, the good news was it wasn’t raining! And it was a great chat where we explored the often-overlooked synergy between product and content marketing. It's like two puzzle pieces; they fit together perfectly, but only when they understand each other. Just as a captivating Olympic story needs a perfect blend of visuals and narrative, our marketing efforts are more powerful when product and content teams work in harmony. Lynn, with her experience in both worlds (she leads both Product Marketing and Content Marketing at Dataiku in Paris), sheds light on the challenges and rewards of this collaboration. From understanding diverse audiences to aligning brand narrative with product features, her insights are gold for marketers aiming to create a cohesive customer journey. So, grab your headphones and join us on this Parisian adventure as we uncover the secrets to effective product and content marketing. Follow Lynn on LinkedIn: https://www.linkedin.com/in/lynn-heidmann-47780912/ Follow Joe on LinkedIn: https://www.linkedin.com/in/joesweeney1/ Get full access to Content Marketing Commute at www.contentmarketingcommute.com/subscribe

    30 min

  5. 11 JUIL.

    #30: What is content operations? And why does it matter?

    Ad: No more not knowing who’s coming to your website, convert more leads and get your free Leadfeeder extended premium trial here. In this episode of Content Marketing Commute, I'm joined by Pierre Seillier, Founder of Newtn, to take listeners on an informative walk through beautiful Parc de Sceaux on the outskirts of Paris. We explore the concept of content operations, detailing what it means, its importance, and how to execute it effectively. Pierre shares his journey and experience from his time leading marketing in France for Agorapulse, highlighting the common content management challenges that inspired him to build Newtn. These include content duplication, auditing, and tracking ROI. He also delves into the future of content marketing with AI, the significance of repurposing content, and the evolving landscape of digital marketing channels like TikTok and LinkedIn. Throughout the conversation, Pierre offers actionable advice for content marketers, emphasizing adaptation to new tools and technologies to stay ahead in the industry. Hope you enjoy it! If you'd like to see the sights, as well as hear the sounds of this episode, check out the full video here: https://youtu.be/zU_N_kfr6nk 00:00 Introduction to Content Marketing Commute 01:03 Meet Pierre Sellier: Founder of Newton 02:24 Exploring Content Operations 04:25 Challenges in Content Management 12:01 The Concept of Frankenstack 15:02 Efficient Content Operations 17:21 Repurposing and Recycling Content 21:21 Leveraging AI for Content Management 26:00 The Importance of Content Distribution 28:31 Adapting to SEO Changes and AI 30:39 Navigating New Social Media Platforms 35:33 Challenges in Measuring Content ROI 42:29 The Evolution of Marketing Strategies 51:42 Final Thoughts and Future of AI in Marketing Get full access to Content Marketing Commute at www.contentmarketingcommute.com/subscribe

    54 min
  6. #29: What makes a great brand? Taking a stand!

    28 JUIN

    #29: What makes a great brand? Taking a stand!

    Ad: No more not knowing who’s coming to your website, convert more leads and get your free Leadfeeder extended premium trial here. In this episode of Content Marketing Commute, Joe explores the idea of building a strong and distinct brand identity by embracing controversy and not trying to please everyone. He reflects on a previous interview with Max Gayler, Senior Content Strategist at Claap, who discussed the concept of creating a polarizing brand character. Joe also cites examples from Ryanair's social media strategy and insights from marketing guru Seth Godin. This episode is a deep dive into the power of being unapologetically different to attract dedicated fans and create a memorable brand. 00:00 Introduction to Content Marketing Commute 01:06 A Beautiful Day in Provence 01:43 Reflecting on Last Week's Episode 02:39 Interview with Max Gayler 03:22 The Power of a Contrarian Brand 05:26 Ryanair's Bold Branding Strategy 08:25 Seth Godin's Marketing Wisdom 11:06 Final Thoughts and Takeaways 11:23 Closing Remarks Watch the full video of this episode here: https://youtu.be/FyWfB8zXS4o Check out the Super Fun Marketing Podcast (mentioned in this episode): https://podcasts.apple.com/gb/podcast/the-super-fun-marketing-podcast/id1731958693 Follow Joe on LinkedIn here: https://www.linkedin.com/in/joesweeney1/ Get full access to Content Marketing Commute at www.contentmarketingcommute.com/subscribe

    12 min

  7. 20 JUIN

    #28: Comedy & Influencer Marketing in B2B

    Ad: No more not knowing who’s coming to your website, convert more leads and get your free Leadfeeder extended premium trial here. In this episode of Content Marketing Commute, I take a walk through Barcelona with Max Gayler, Senior Content Strategist at Claap, to discuss humor and influencer marketing in B2B. Max shares insights on creating funny, memorable content through his alter ego 'Ken Bleacher,' and the evolution of Claap's marketing from traditional approaches to more engaging, comedic strategies. We delve into the importance of being different in a saturated market and how originality and contrarian viewpoints can make a brand stand out. Tune in for practical advice, creative strategies, and a glimpse into the life of a content marketer in Europe. 00:00 Introduction to Content Marketing Commute 01:00 Today's Episode: Comedy and Influencer Marketing in B2B 02:39 Meet Max Gayler: Senior Content Strategist at Claap 04:35 The Birth of Ken Bleacher 12:57 Contrarian Marketing and Brand Identity 13:34 Exploring Barcelona and Marketing Insights 20:27 Backwards Segment: Rant on B2B Marketing 21:11 The Hypocrisy in B2B Marketing 21:14 The Problem with Reheating Ideas 21:29 LinkedIn Culture and Originality 23:45 Competitor Analysis and Influencer Marketing 24:35 The Role of Influencers in B2B 25:13 Personal Profiles as Marketing Tools 26:12 Challenges in Social Media Marketing 27:40 Influencer Marketing Strategies 28:22 Creating Engaging Content 29:30 The Evolution of Content Marketing 31:34 Practical Tips for Filming and Editing 35:26 YouTube and LinkedIn Strategies 39:41 The Importance of Creativity and Feedback 43:46 Future Plans for Ken Bleacher 44:24 Conclusion and Final Thoughts Watch the full video of this episode here: https://youtu.be/93h_DkY2-4E?si=oKCjKTF3BgVm9o5t Find out more about Claap here: https://www.claap.io/ Follow Max on LinkedIn here: https://www.linkedin.com/in/max-gayler-journ/ Follow Ken Bleacher on LinkedIn here: https://www.linkedin.com/in/ken-bleacher-99837727b/ Follow Joe on LinkedIn here: https://www.linkedin.com/in/joesweeney1/ Get full access to Content Marketing Commute at www.contentmarketingcommute.com/subscribe

    46 min
  8. #27: Has Freelancing Made Me a Better Content Marketer? 3 Quick Thoughts

    5 JUIN

    #27: Has Freelancing Made Me a Better Content Marketer? 3 Quick Thoughts

    Ad: No more not knowing who’s coming to your website, convert more leads and get your free Leadfeeder extended premium trial here. In this episode of Content Marketing Commute, I take a break from the usual format to reflect on my six-month freelancing journey and its impact on my skills as a content marketer. I discuss key insights, such as learning to sell myself and my work, the reactive nature of freelancing, and the broader experience gained across various industries. As I transition back to a full-time role, I share my thoughts on balancing short-term wins with long-term strategy and the importance of continual learning. Join me for a candid and insightful conversation over coffee! Watch the full video of this episode here: https://youtu.be/QqNhCrw2eFE Follow me on LinkedIn: https://www.linkedin.com/in/joesweeney1/ 00:00 Introduction and Episode Overview 01:30 Reflecting on Freelancing Experience 03:13 The Importance of Selling Yourself 08:46 Balancing Reactivity and Proactivity 12:46 Broadening Experience Through Freelancing 15:01 Conclusion and Future Plans Get full access to Content Marketing Commute at www.contentmarketingcommute.com/subscribe

    18 min
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À propos

Ready to ditch the dull interviews? Get ready for a fresh twist with "Content Marketing Commute" - the podcast for European content marketers! Picture this: Host Joe joins a content marketing guru during their daily commute or coffee break. It's like "Comedians in Cars Getting Coffee," but we're diving into the world of B2B content marketing. We're talking content strategies, success stories, industry challenges, and emerging trends. It's an informal and informative conversation that'll fire up your marketing mojo. If you're a European B2B marketer or content aficionado, make "Content Marketing Commute" your daily podcast pit stop. www.contentmarketingcommute.com

Informations

  • Création
    The podcast for European Content Marketers
  • Années d’activité
    2023 - 2024
  • Épisodes
    35
  • Classification
    Tous publics
  • Copyright
    © Joe Sweeney
  • Site web de l’émission
    Content Marketing Commute

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