47 min
It’s Not Just ChatGPT: SEO Is Rapidly Evolving Content Marketing Is Dead Podcast
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- Technology
Listen on Spotify or Apple Podcasts.
Gone are the days when a good SEO strategy amounted to keyword-optimized blog posts and technical optimization to make your website load faster. Search optimization is getting much more complicated and competitive.
I spoke to two SEO experts, Greg Heilers and Paul Andre - aka Dre - De Vera, about how SEO is changing and what content marketers need to consider when building out a comprehensive SEO strategy. Yes, we talked about the impact of AI, but that’s not the only change you need to stay on top of.
SEO is moving to be more multimedia and experiential-oriented. For instance, Google search results pages are pulling in more and more video content, map data, and more. And a comprehensive SEO strategy doesn’t stop at Google. (And I don’t mean including Bing). Your SEO strategy needs to consider everywhere your prospects are searching for products or services like yours or your clients.
The Experts
Greg Heilers is a Co-Founder of Jolly SEO, where the team creates future-proof, Google-safe, white hat backlinks & media mentions for clientele. In podcasts, articles, and courses, Greg enjoys sharing the knowledge he and his team have built through 5 years training hundreds of writers to send 150,000+ pitches & earn 15,000+ high authority wins. Connect on LinkedIn.
Paul Andre de Vera is a 15+ year B2B digital marketer who creates engaging, educational, and entertaining video content that ranks. His innovative approach has made “Dre” a sought-after speaker, online educator, and brand strategist for professionals and companies. Nowadays, you’ll find “Dre” speaking on podcasts/webinars, looking for the next great place to devour a delicious rib-eye steak, and occasionally sipping a glass of whiskey. All while providing SEO consulting at PaulAndre.com, hosting the livestream SEO Video Show, and producing the SEO Knowledge Bombs podcast. Connect on LinkedIn.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.contentmarketingisdead.com
Listen on Spotify or Apple Podcasts.
Gone are the days when a good SEO strategy amounted to keyword-optimized blog posts and technical optimization to make your website load faster. Search optimization is getting much more complicated and competitive.
I spoke to two SEO experts, Greg Heilers and Paul Andre - aka Dre - De Vera, about how SEO is changing and what content marketers need to consider when building out a comprehensive SEO strategy. Yes, we talked about the impact of AI, but that’s not the only change you need to stay on top of.
SEO is moving to be more multimedia and experiential-oriented. For instance, Google search results pages are pulling in more and more video content, map data, and more. And a comprehensive SEO strategy doesn’t stop at Google. (And I don’t mean including Bing). Your SEO strategy needs to consider everywhere your prospects are searching for products or services like yours or your clients.
The Experts
Greg Heilers is a Co-Founder of Jolly SEO, where the team creates future-proof, Google-safe, white hat backlinks & media mentions for clientele. In podcasts, articles, and courses, Greg enjoys sharing the knowledge he and his team have built through 5 years training hundreds of writers to send 150,000+ pitches & earn 15,000+ high authority wins. Connect on LinkedIn.
Paul Andre de Vera is a 15+ year B2B digital marketer who creates engaging, educational, and entertaining video content that ranks. His innovative approach has made “Dre” a sought-after speaker, online educator, and brand strategist for professionals and companies. Nowadays, you’ll find “Dre” speaking on podcasts/webinars, looking for the next great place to devour a delicious rib-eye steak, and occasionally sipping a glass of whiskey. All while providing SEO consulting at PaulAndre.com, hosting the livestream SEO Video Show, and producing the SEO Knowledge Bombs podcast. Connect on LinkedIn.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.contentmarketingisdead.com
47 min