Content, Briefly

Superpath
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Content, Briefly

"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, host Jimmy Daly interviews SaaS content leaders to understand all the nuances of their content programs—things like content org structure, KPIs, workflows, meeting agendas, and much more. This podcast is presented by Superpath, the internet's best content marketing community.

  1. Jolly SEO: Greg Heilers on why links still matters

    قبل يومين

    Jolly SEO: Greg Heilers on why links still matters

    In this episode of Content Briefly, host Jimmy interviews Greg Healers, co-founder of Jolly SEO. They discuss Greg’srole, Jolly SEO’s operations, the impact of AI on SEO and link building, and more. This episode is brought to you by our friends at Tenspeed. You can use this link to schedule a time to learn more, and be sure to mention SUPERPATH to receive $1,000 off your first month. ************************ Useful Links: Website: https://jollyseo.com/ Greg on LinkedIn: https://www.linkedin.com/in/gregheilers/ ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

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  2. 2025 content predictions (and thank YOU)

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    2025 content predictions (and thank YOU)

    In this ‘Year in Review’ episode of Content, Briefly, Jimmy Daly, Co-founder of Superpath shared his overview of the year, what to expect for 2025, and things to be mindful of in the next year. ************************ Timestamps: 00:00 Intro 01:23 What to expect for 2025 (& beyond). 04:08 Content marketing predictions. 07:30 Things to be mindful of. 12:13 Wrapping up with a positive message. 12:46 Thank you. ************************ Useful Links: Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

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  3. Microsoft: Heike Young on career growth and creative fulfillment

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    Microsoft: Heike Young on career growth and creative fulfillment

    In this episode of Content Briefly, we interviewed Heike Young, Head of Content & Integrated Marketing at Microsoft, and discussed Enterprise content, the day-to-day, her short-form videos on LinkedIn, the benefits of doing creative work, and more. This episode was brought to you by our friends at Brevo. Try Brevo for free or use the code SUPERPATH to get 50% off for the first three months of any annual plan. ************************ Timestamps: 00:00 Intro 03:34 Who is Heike Young? 03:53 Heike’s background. 04:52 Why is Heike creating more content on LinkedIn? 08:55 How to be more creative. 11:23 Benefits of being creative. 12:59 What content looks like at Salesforce and Microsoft. 15:57 A review of 11 years in the Salesforce content team. 20:42 Differences in content between enterprises and smaller companies. 22:51 How important is prioritization? 29:23 What excites Heike about B2B content? 31:18 Learn more about Heike and Microsoft and get in touch. 32:39 Outro ************************ Useful Links: Website: https://microsoft.com Heike on LinkedIn: https://www.linkedin.com/in/heikeyoung Heike on Twitter: https://x.com/youngheike ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

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  4. Klaviyo: Tracey Wallace on pre- vs. post-IPO content

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    Klaviyo: Tracey Wallace on pre- vs. post-IPO content

    In this episode of Content Briefly, we interviewed Tracey Wallace, Director of Content Strategy at Klaviyo, and discussed her job responsibilities, Klaviyo’s content team operation, Tracey’s weekly newsletter, and more. This episode is brought to you by our friends at Shuffl (https://shuffll.com/).  ************************ Timestamps: 00:00 Intro 03:48 Who is Tracey Wallace? 04:12 Tracey’s background.  06:50 Contentment newsletter. 08:37 What is working in content marketing? 11:41 The rising of events and in-person stuff. 13:07 Klaviyo launching an IPO. 15:12 What’s changing at Klaviyo? 19:13 How Klaviyo’s content team serves the other orgs. 23:17 Challenges of cross-org collaboration.  24:51 Remote becomes the norm. 27:17 Klaviyo objectives and personal goals. 28:44 Learn more about Tracey and Klaviyo and get in touch. 29:12 Outro ************************ Useful Links: Website: https://www.klaviyo.com/ Contentment Newsletter: https://workweek.com/discover-newsletters/contentment-newsletter/ Tracey on LinkedIn: https://www.linkedin.com/in/traceyrwallace https://www.superpath.co/blog/episode-2-klaviyo-how-tracey-wallace-operationalized-success  ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

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  5. Dock: Eric Doty's 2025 content plans

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    Dock: Eric Doty's 2025 content plans

    To get Superpath Pro's BFCM deal, go to superpath.co and use the code "blackfriday2024". In this episode of Content Briefly, we interviewed Eric Doty, Content Lead at Dock and Head of Community at Superpath, and discussed what he’s up to, his content plans for 2025, the relaunch of Superpath Pro, and more. This episode is brought to you by our friends at Stacker.  ************************ Timestamps: 00:00 Intro 04:22 Who is Eric Doty? 05:15 Dock’s content program for 2025. 08:19 SEO component at Dock. 09:33 Eric’s thoughts on SEO. 13:48 Creating different content types for customer enablement. 15:33 The lesson from a one-person team. 19:51 What’s coming for Dock in 2025? 22:54 Repurposing podcast into newsletter. 24:54 Back to basics. 26:54 Virtual event fatigue. 28:41 How does Eric optimize his time? 30:54 Superpath Pro relaunch. 33:19 Monthly 1:1 calls. 34:51 Building an app for Superpath. 36:16 Learn more about Eric and Dock and get in touch. 36:54 Outro ************************ Useful Links: Website: https://www.dock.us/ Eric on LinkedIn: https://www.linkedin.com/in/edoty/ ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

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  6. Equals: Matt Hodges on keeping content simple

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    Equals: Matt Hodges on keeping content simple

    In this episode of Content Briefly, we interviewed Matt Hodges, Head of Product Marketing at Equals, and discussed Equals blog ‘Wrap Text’, the Substack component of it, their unique perspective, and more. This episode was brought to you by our friends at Brevo. Try Brevo for free (https://www.brevo.com/welcome-superpath/?utm_medium=partnership&utm_source=superpath&utm_campaign=45597) or use the code SUPERPATH to get 50% off for the first three months of any annual plan. ************************ Timestamps: 00:00 Intro04:17 Who is Matt Hodges?04:46 Matt’s background.07:49 Matt’s attraction to product-first companies.09:54 What’s Equals?11:30 What’s the scope of Matt’s role at Equals?16:32 Wrap Text originality and topic selection process.25:33 Why did they choose Substack? 28:57 Growing audience through Substack.31:33 Matt’s thoughts on content marketing.36:35 Learn more about Matt and Equals and get in touch.37:27 Outro ************************ Useful Links: Website: https://equals.com/ Blog: https://wrap-text.equals.com/ Matt on LinkedIn: https://www.linkedin.com/in/mattnhodges/ Matt on Twitter: https://x.com/mattnhodges ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

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  7. Zapier: Lane Scott Jones on content in the age of AI (and Zapier's pickleball strategy)

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    Zapier: Lane Scott Jones on content in the age of AI (and Zapier's pickleball strategy)

    In this episode of Content Briefly, we interviewed Lane Scott Jones, Director of Content Marketing at Zapier, and discussed the growth of Zapier content production, optimistic perspectives on SEO, content diversification, and more. This episode is brought to you by our friends at Flying Cat Marketing (https://flyingcatmarketing.com/). ************************ Timestamps: 00:00 Intro03:28 Who is Lane Scott Jones?03:58 Is it overwhelming to write content for Zapier?06:20 Automation in the day-to-day.08:46 How has content at Zapier changed?13:00 Increased content production and team at Zapier.14:03 Percentages of net new content and content updates.15:09 Corporate marketing and Lane’s new responsibilities.17:26 Brand activities and the ‘customer love’ metric.18:52 Organic strategy is changing.20:32 ZapConnect and its evolvement into a community.23:11 Thoughts on the future of content marketing.26:51 Learn more about Lane and Zapier and get in touch.28:06 Outro ************************ Useful Links: Website: https://zapier.com/ Lane on LinkedIn: https://www.linkedin.com/in/lanescottjones/ ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco

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  8. Calendly: Emily Triplett Lentz on rethinking content for 2024 (rerun)

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    Calendly: Emily Triplett Lentz on rethinking content for 2024 (rerun)

    In this episode of Content Briefly, we’ve interviewed Emily Triplett Lentz, Senior Manager, Content Marketing at Calendly, and discussed how she balances PLG and sales-led motion simultaneously, her thoughts on verticalizing content, where video and social fit into her 2024 plans, and the why behind her team’s ‘AI hackathon’. This episode is brought to you by our friends at SHUFFLL. ************************ Timestamps: 00:00 Intro03:54 Who is Emily Triplett Lentz?04:13 Emily’s background.05:06 Calendly's journey from startup to enterprise.06:36 Balancing PLG and sales-led motion simultaneously.07:47 Calendly's content strategy.10:38 Rethinking content amid challenges.13:01 Calendly’s team structure and operations.15:56 Creator-led distribution.18:17 Content verticalization & cross-team collaboration.22:23 Internal & external content creation.23:57 Important metrics for evaluating content performance.25:10 The role of product marketing in PLG motions.26:43 Communication tools for team collaboration.28:16  Content prioritization and OKRs.29:36 Balancing new and existing content.31:57 Example of a successful content piece.34:27 Personal reflections on scheduling links.36:40 Calendly's AI summit.40:48 Learn more about Emily and Calendly and get in touch.41:35 Outro ************************ Useful Links: Calendly Website: https://calendly.com/Emily's notes from the AI Summit: https://docs.google.com/document/d/168gn06_v0zQ9mUJf-qLCOJ7FFSIw0P4RRwXyUFTXR1o/edit?usp=sharingEmily on LinkedIn: https://www.linkedin.com/in/emilytriplettlentz/ ************************ Stay Tuned: ► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

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"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, host Jimmy Daly interviews SaaS content leaders to understand all the nuances of their content programs—things like content org structure, KPIs, workflows, meeting agendas, and much more. This podcast is presented by Superpath, the internet's best content marketing community.

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