Context S2: Haute Couture Onchain - Digital Fashion is the next meta

Blake speaks with Dani Loftus, CEO and founder of Draup. They chat about all things web3 fashion, including its actual definition (which she breaks down into 3 subcategories), its history, how its developed over time, and its categories of userbases right now. Blake couldn’t help but question if PFPs actually “count” as digital fashion items.

Blake asks about the term “generative fashion” as well, and how Dani sees it as an extension of haute couture...Draup even released the first (ever!) fashion collection where the designs are generative. 

Blake and Dani also discuss how clothes need ~context~ to become meaningful to people and why the traditional luxury fashion consumer still has resistance to buying digital fashion. 

Throughout the convo Louis Vuitton, Comme Des Garcons, Chanel, Mugler and the iconic Fendi monster bag are also happily referred to. 

This is the episode that will give you an in-depth overview of the digital fashion world: what it is, where it come from and where’s going.

Links:

Draup Twitter

Dani’s Twitter

Dani’s Insta

Dani’s Newsletter

LVMH acquired podcast